Landbot.io

What is Landbot?

Landbot is a code-free chatbot platform designed for marketing, sales, and customer support teams; it allows users to create rule-based workflows and AI agents using a visual interface. These bots can be deployed on websites, Facebook Messenger, WhatsApp, or custom applications, and they can transfer conversations to human agents when necessary.

It is not a general-purpose AI programming assistant; rather, it focuses on dialogue experiences, conversion of clues, automation of messages, and task routing. Non-technical users can design most of the processes, while developers can achieve deep integration through Webhooks, APIs, and browser SDKs.

Core use cases

• Answer common questions on the website and guide visitors.
• Collect and filter sales leads through the dialogue form.
• Handle inquiries, notifications, and marketing campaigns on WhatsApp.
• Recommend products to customers, schedule services, or determine eligibility.
• Transfer complex issues to a human agent while retaining the chat context.
• Synchronize conversation data to CRM, spreadsheets, and marketing systems.
• Integrate a chat experience into your own mobile app or interface.

Visual Robot Builder

Landbot uses a modular canvas to connect messages, questions, conditions, and actions; the team can see clearly the path that the user will take. The process can operate entirely according to predefined rules, or AI agents can be invoked at specific steps to handle open-ended questions.

• Send text, images, videos, buttons, and rich-media messages.
• Use fields to save name, email, phone number, and business responses.
• Control branches using conditions, formulas, and A/B testing.
• Use reusable Bricks to encapsulate common process segments.
• Add file upload, hidden fields, and custom code.
• Set goals, conversion events, and visitor attributes.
• Test gradually and identify process errors before release.

Landbot AI Agent

The AI Agent Block enables robots to answer questions, collect information and enter it into fields based on natural language commands, while also allowing them to query specified knowledge bases. It can be integrated into rule-based processes, so that teams can maintain deterministic business steps and leave only those parts that require language understanding to the model.

Agent configuration

• Select the available AI models.
• Define the agent’s role, tone, task boundaries, and prohibited actions.
• Specify the data to be collected and the corresponding fields.
• Configure the fallback message to be displayed to users in case of a technical failure.
• Choose whether to include the last five conversations as context.
• Enable the time context and select the relevant time zone.
• Set the output and the next step in the process after the task is completed.

The difference between AI Tasks and AI Agents

Knowledge base capabilities

The knowledge base of an AI agent allows for the addition of text, uploading of files, or scraping of web content; the web materials can be updated on a daily, weekly, biweekly, or monthly basis. The maximum size of a single knowledge base depends on the settings of the current interface – the documentation indicates that 200,000 characters is the limit for text and web scraping content.

Website chatbot

Website bots can be presented as embedded blocks, pop-ups, full-screen pages, live chat interfaces, or native components. Teams can adjust colors, fonts, buttons, and the layout of conversations according to their brand identity; plans at the Pro level and above offer even more advanced options for removing branding elements.

• Different processes are displayed based on the visited page, parameters, or device.
• Use hidden fields to save information about ad campaigns and channels.
• Set exit intent, delay, or business hours triggers.
• It adopts different display behaviors on mobile and desktop devices.
• Integrate the robot into WordPress, Webflow, or a custom website.
• Collect form data during the conversation and trigger external processes.

WhatsApp automation

WhatsApp Pro connects the Landbot workflow to the WhatsApp Business Platform, offering support for customer service conversations, template messages, campaigns, user authorization for data collection, and manual responses. Once a number is integrated in this way, it can generally no longer be used with the regular WhatsApp or WhatsApp Business mobile apps, and existing groups and chat histories are not transferred as well.

Message type

Additional costs for WhatsApp

WhatsApp Pro includes 10,000 Service messages per month; any additional messages incur a charge of 0.003 euros per message from Landbot. For template messages, in addition to the fees charged by Meta based on the recipient’s country and category, Landbot also charges 0.05 euros per message.

Conversation-based marketing and lead conversion

Landbot can ask questions step by step during a conversation regarding requirements, budget, location, and contact information, and then use the answers to calculate scores or proceed to different processes. Compared to traditional long forms, this approach is more suitable for customer acquisition scenarios that require explanations, recommendations, and real-time routing.

1. Determine the transformation goals that the robot needs to achieve.
2. Break down the necessary questions into short and clear steps in the conversation.
3. Use fields to save answers and verify the format of email addresses, phone numbers, or dates.
4. Different users with varying intentions are distinguished based on criteria and scores.
5. Have AI agents handle open-ended questions and limit the scope of the responses.
6. Sync high-intent users to CRM or scheduling tools.
7. Provide the collected information and chat context to the human agent.
8. Analyze the nodes where losses occur and continuously adjust the order of the issues.

Team inbox and manual takeover

The Team Inbox displays customer sessions from different robots in one place; agents can take over automated processes, respond to users, and then hand the tasks back to the robots. The roles available, the number of agents, the support channels, and the management capabilities vary depending on the package chosen.

• View waiting, in-progress, and closed sessions.
• Assign the chat to the appropriate team member.
• Use fields and historical messages to understand the customer’s background.
• Switch from automated processing to real-time manual response.
• Use quick replies to speed up the handling of common questions.
• Track the performance of human agents and robots.

Integration and automation

Landbot offers a variety of built-in integrations; it is also possible to connect to other systems via Webhooks and automation platforms. The number of available integrations as well as advanced connection options are subject to the limitations set by the plan, and there may be restrictions on the use of functions such as Salesforce.

APIs and SDKs

Landbot offers two sets of interfaces: Platform API and APIchat, as well as two types of development tools for web browsers, namely Widgets SDK and Core SDK. The Platform API is designed for managing channels, customers, and conversations, while APIchat is used to operate message channels from custom applications; these two sets of tokens cannot be used interchangeably.

Interface capability boundaries

The available interfaces enable the management of sessions, customers, and channels, but the current public interfaces do not include endpoints for creating, reading, or modifying robot workflow processes. Robot modules, branches, and logic still need to be maintained within the Landbot builder; therefore, the API should not be regarded as a complete tool for automating workflows.

Prices and packages

Landbot processes payments in euros or dollars, depending on the country where the account is located; the amounts shown on the public page are expressed in these different currencies. The figures below are based on the official monthly pricing in euros for the year 2026; an annual payment usually comes with a 20% discount, and the final amount will be indicated on the account’s payment page.

Dollar amount and annual payment price

Accounts in the United States and some Latin American countries use the dollar for settlements. On the pricing page, the costs are shown as follows: Starter at $45 per month, Pro at $110 per month, WhatsApp Pro at $220 per month, and Business at $450 per month. The annual subscription prices are typically 20% lower than the monthly rates.

How is the chat quota calculated?

Regular chats and AI chats have different usage metrics; any session that goes through a specified AI module is counted as one AI chat. Even if a single session involves multiple AI modules, the documentation states that it is considered only one AI chat, yet it still consumes the quota allocated for regular chats.

• Once Sandbox reaches the monthly chat limit, the robot will stop working.
• The chat and AI chat quotas for paid plans are counted separately.
• The key-based mode built into the model may incur separate fees for the model itself.
• The cost of WhatsApp messages is not the same as the credit for chatting on websites and Messenger.
• The annual payment only changes the subscription price; the chat count is still reset on a monthly basis.
• For additional seats, the amount of chat usage, and services, please check the quotes in your account.

Trial, cancellation, and refunds

New accounts usually receive a 14-day trial of the advanced features; after that period, they are automatically downgraded to Sandbox mode, rather than being automatically upgraded to a paid plan. Paid subscriptions are renewed automatically on a monthly or annual basis, and once canceled, the account is downgraded at the end of the current billing cycle.

Privacy and security

Landbot offers a centralized Trust Center that provides information on security controls, sub-processors, compliance status, and the SOC 2 reports that can be obtained. Enterprise clients should examine aspects such as data retention, storage, deletion, transmission, incident response, and vendor permissions in light of their own service packages.

• Only collect the customer fields necessary to achieve the business objectives.
• Set access roles and export restrictions for sensitive fields.
• Check how AI model providers handle prompts and the content of their knowledge bases.
• Obtain explicit user authorization before using WhatsApp for marketing purposes.
• Set up the processes for deleting customer data and accounts.
• Regularly review the credentials for Webhooks, CRM, and automation platforms.
• Medical, financial, and child-related data scenarios require additional compliance assessments.

GitHub and the open-source status

The Landbot platform, the robot builder, and the cloud messaging service are not open-source products. Official documentation, browser SDKs, and package manager components are provided, but no official GitHub repository with domain-verified code for the core platform has been found.

Which users are it suitable for

• I hope there is no need to use programming to create a marketing team for website robots.
• A sales team that collects and filters clues through dialogue.
• A customer service team that requires automated WhatsApp replies as well as human intervention is needed.
• The operators responsible for CRM need to synchronize the conversation data.
• A digital company that delivers chatbots to multiple clients.
• Developers who need to customize the chat interface and message channels.
• Companies that require dedicated support and compliance documents.

Product advantages

• Rule-based processes and AI agents can work together on the same canvas.
• Covers websites, Messenger, WhatsApp, and custom apps.
• The visual builder is user-friendly for non-technical teams.
• The team inbox supports collaboration between robots and humans.
• The knowledge base supports text, files, and regular web page updates.
• It offers CRM, form, marketing, scheduling, and payment integrations.
• Developers can use two sets of APIs and a browser SDK.

Restrictions and Precautions

• Sandbox does not include Landbot AI, and it allows only 100 conversations per month.
• AI chats, regular chats, and WhatsApp messages are counted separately.
• The total cost of WhatsApp also includes the fees charged by Meta, depending on region and category.
• Once the access number is used, it can no longer be employed in regular mobile apps.
• The knowledge base primarily deals with text; image information is not automatically recognized.
• AI agents may produce incorrect, incomplete, or non-compliant responses.
• Process interfaces cannot create or edit robot canvases.
• Premium brands, integration, seats, and support are available only through paid packages.

Usage tutorial

1. Register an account and complete a 14-day trial, or choose Sandbox.
2. Start with a template, or create an empty robot.
3. Choose between the website, Messenger, WhatsApp, or API channel.
4. Add welcome messages, questions, fields, and conditional branches.
5. When open-ended Q&A is required, add an AI Agent and write boundary instructions.
6. Upload the knowledge materials and check whether the text has been parsed correctly.
7. Connect to CRM, spreadsheets, appointments, or Webhooks.
8. Use the test mode to cover normal, error, and timeout paths.
9. Deploy the robot and set rules for manual takeover.
10. Monitor chats, AI usage, conversion rates, and churn points.

Frequently Asked Questions

Is Landbot free?

Sandbox can be used indefinitely for free; it includes 100 website chats per month as well as one seat, but Landbot AI is not provided. New users also get the opportunity to try out the advanced features for 14 days.

Can you work as an AI customer service agent?

Yes, an AI Agent can answer questions, collect information, and follow predefined procedures based on instructions and a knowledge base. For critical tasks, it is still necessary to establish limits on what the agent can answer, to allow human intervention, and to carry out quality checks.

Is WhatsApp supported?

Yes, WhatsApp Pro includes a business number as well as 10,000 Service messages per month. Template messages, additional Service messages beyond that limit, and costs related to Meta regions need to be calculated separately.

Is an API provided?

It offers Platform API and APIchat, as well as Widgets SDK and Core SDK. The public interfaces are used for managing channels, customers, and conversations; they do not support the creation or editing of robot workflows through these interfaces.

Is Landbot open source?

No, the core platform and cloud services are closed-source commercial products. The availability of public SDKs, development documentation, or package manager components does not mean that the entire robot builder is open source.

Can it be canceled at any time?

Cancellation can be done in the account subscription section, and it usually takes effect after the current payment period ends. If a refund is requested, keep in mind the 7-day deadline for making such requests, any excess usage, as well as the exceptions related to WhatsApp numbers.

Summary

Landbot is suitable for teams that wish to swiftly implement conversation-based marketing, customer service, and lead filtering processes on websites, Messenger, and WhatsApp. It combines a no-code canvas, AI agents, a knowledge base, a human inbox, and business integrations in one platform.

When selecting a package, it is not sufficient to consider only the basic subscription cost; it is also necessary to take into account costs related to regular messaging, AI-driven conversations, WhatsApp messages, Meta-related fees, as well as requirements regarding seats and integrations. The development team should also be aware that the SDK is responsible only for the frontend messaging experience, and that the public APIs do not automatically enable the creation of robot workflows.