PERQ

Tool Introduction

PERQ is an AI-driven digital marketing and leasing automation platform designed specifically for the multi-unit housing industry, serving apartment operators, property owners, and property management companies.

It connects customer acquisition, property websites, rental discussions, lead development, appointment scheduling for property viewings, and performance analysis, with the goal of enabling marketing efforts to track the outcomes of property viewings and transactions.

Platform module

Main functions

Cross-channel AI rental assistant

The rental assistant can answer questions, identify potential clients, and arrange property viewings through channels such as the website, text messages, and email.

• 24/7 support for inquiries regarding facilities, properties, and rental processes
• Convert incoming calls into text-based communication that can be followed up on.
• Send qualified leads and interaction records back to the customer management system.

Lead nurturing and reactivation

The system will carry out personalized follow-ups with potential tenants who have not yet agreed to view the property, and get in touch with them again during the subsequent rental period.

• Automated sending of text messages and emails to promote content
• Uniformly handle the leads generated by websites and property listing platforms.
• Reduce the need for on-site teams to repeatedly follow up with unready potential customers.

Websites and customer acquisition experience

PERQ can provide a property website, as well as integrate interactive experiences, chat functions, and conversion tools into existing digital channels.

• Replace single static forms with interactive questions and self-service tools
• Guide tenants by providing real-time information on available properties and prices.
• Supports self-service booking for various types of property viewing events

Advertising, Search, and Marketing Intelligence

The platform connects advertising, SEO, local visibility, and attribution reports, optimizing marketing based on rental outcomes rather than just clicks.

• Manage paid search and local business listings
• Analyze channels, property viewings, signing, and the cost of each lease agreement
• Generate reports for marketers and management using AI.

Usage tutorial

1. Schedule a demonstration and provide information on the property portfolio, location, current website, marketing channels, and rental objectives.
2. Identify, together with PERQ, the traffic, websites, leasing, and intelligent analysis modules that need to be enabled.
3. It connects CRM, PMS, property platforms, advertising accounts, and viewing calendars, while verifying property and price data.
4. Configure the brand tone, property-related knowledge, qualification requirements, rules for transferring to a human agent, and available booking times.
5. A small number of properties are launched to test whether the functions related to Q&A, text messages, emails, reservations, and the transmission of records are accurate.
6. Compare the performance in terms of leads, property viewings, and signings through Pulse reports, and then gradually expand to more properties.

Which users are it suitable for

• Multi-family housing operators that manage multiple apartment complexes
• A third-party property management company that is required to demonstrate the effectiveness of its marketing and leasing efforts to the property owner.
• A leasing team that aims to reduce manual follow-ups and increase the number of qualified viewings
• A marketing manager is needed to coordinate the data from the website, advertisements, CRM, and PMS systems for integrated marketing efforts.

Price and procurement methods

PERQ does not disclose a standard price for its packages; the prices of various products are specified in the service and pricing attachments of the software service agreement.

The official website does not provide consistent information regarding whether pilot programs are offered, implementation fees apply, a minimum number of properties is required, refunds are possible, or an option to terminate the agreement early; the terms shall be determined as specified in the contract signed.

Product advantages

• Designed specifically for the acquisition of clients and the leasing process in multi-family residences.
• It covers the entire attribution process, from visits, leads, property views to contract signing.
• It enables the enhancement of existing websites and technology stacks, without the need to replace everything by default.
• Place automated conversations, onboarding, and hands-over to the on-site team within the same process.

Usage restrictions and precautions

• If the information on available properties, rents, discounts, and booking details is not synchronized, the AI may provide tenants with incorrect information.
• Contents related to housing equity, anti-discrimination, and marketing compliance must be reviewed by professionals.
• Automatic text messages and emails must comply with requirements regarding consent, cancellation options, frequency, and local communication regulations.
• The increase in conversion rates shown on the official website comes from specific customers or customer groups; it is not possible to guarantee that every property will achieve the same results.
• Multi-system integration requires clear definitions of data ownership, access rights, and responsibilities for handling failures.
• AI cannot replace on-site rental staff in handling complex applications, legal matters, or individual accommodation requests.

Platforms and integration

PERQ is a cloud-based software service that can be connected to customer management systems, property management systems, property listing platforms, advertising channels, viewing tools, and existing property websites.

Officials claim that it can be connected to hundreds of platforms, but the fields for real-time synchronization and the writing permissions may vary from one connection to another; therefore, each setting should be verified individually before the service goes live.

APIs, SDKs, and open-source status

The platform offers enterprise integration capabilities, but the official website does not provide public APIs that allow all developers to apply for them autonomously, nor does it offer pricing information, complete documentation, or universal SDKs.

PERQ is proprietary commercial software, and the vendor does not classify it as an open-source project; integration with third-party systems does not imply that the source code of the product is available.

Frequently Asked Questions

Is PERQ an ordinary chatbot?

No, its AI-based rental dialogue is just one part of the platform; the product also covers customer acquisition, website conversion, lead development, scheduling, attribution, and reporting.

Can it be integrated with existing property websites?

Yes, the official documentation indicates that it is possible to add chat, customer acquisition, and conversion tools to existing websites; hosting solutions for business websites are also available.

Is there a free version of PERQ?

The authorities have not yet made available a permanent free version or a standard free trial; companies need to schedule a demonstration in order to receive a quote.