Perion

Tool Introduction

Outmax is the proprietary AI advertising execution agent at the core of the Perion One platform; it is used to optimize bidding amounts, budgets, timing, and the results of ongoing advertising campaigns.

It is not a tool for generating content tailored to individuals; rather, it is an enterprise solution that connects media execution environments and enables cross-channel optimization based on the advertiser’s business objectives.

Main functions

Integration of cross-channel signals

Outmax aggregates the performance metrics of connected channels, providing a unified perspective for analyzing audience, creativity, devices, context, and platform interactions.

• Reduce data fragmentation resulting from separate optimizations across different channels.
• Identify opportunities that are more suitable for adjusting budgets and allocation.
• The platform’s native algorithms are supplemented by the business objectives defined by the advertisers.

Real-time bidding and pacing optimization

The system continuously monitors changes in the market and various campaigns, and dynamically adjusts bids, budget allocation, and the pacing of campaigns based on performance.

• Analyze performance on an hourly basis or more continuously
• Redirect budget allocations to channels and locations that are more in line with the goals.
• Adjust the execution strategy when the target changes.

Waste identification and sustainable disposal

Outmax can identify underperforming long-tail locations and redundant investments, helping to reduce low-quality inventory and unnecessary expenses.

• Link media performance to measurable business outcomes
• Use more efficient media pathways for certain activities.
• Carbon intensity optimization is applicable only to specific activities and configurations; it cannot be considered a fixed outcome for all projects.

Expert oversight and decision explanation

The platform emphasizes the ability to track the relationships between various results, and it presents the patterns and recommendations identified by AI for review by experts and customer teams.

• It explains which signals influence budgeting and bidding decisions.
• Maintain human oversight and alignment with business objectives
• Avoid equating the default objectives of a single media platform with the brand’s objectives.

Supported channels and environments

Usage process

1. Contact the Perion team to provide information on the media channels, regions, budget size, and key business metrics.
2. Confirm the supported purchase platforms, advertising accounts, data permissions, and compliance requirements.
3. Connect to relevant activities and business signals, and set goals for conversion, returns, costs, or other optimization aspects.
4. The campaign is launched, with Outmax continuously analyzing the signals and adjusting the budget, schedule, and bidding strategies.
5. Review and adjust the reasons as well as the business outcomes by combining traceable reports with expert recommendations.
6. Evaluate the incremental impact through controlled tests, and then decide whether to expand channels or increase the budget.

Which users are it suitable for

• Brand advertisers that manage multiple media channels and large budgets at the same time
• Media agencies that are needed to implement standardized procedures across various channels for clients.
• Media and publishers that wish to link advertising demands, inventory levels, and revenue optimization.
• Corporate teams that place emphasis on business results, transparency, and sustainable investment.

Price and procurement methods

The Outmax official website does not disclose any standard packages, fixed prices, or free trial amounts; to place an order, it is necessary to contact Perion for a proposal and quote.

The actual costs may be influenced by the media budget, channels, region, scope of services, and the complexity of data access; refunds, terminations, and minimum commitments are subject to the terms of the contract.

Product advantages

• Apply consistent business objectives across multiple support channels
• It acts directly on the layer responsible for task execution, rather than merely providing post-event reports.
• Simultaneously analyze creativity, audience, devices, context, and platform signals.
• Emphasize traceable decision-making and a supervision mechanism involving experts.

Usage restrictions and precautions

• The data on improvements, cost reductions, and carbon intensity shown on the official website come from specific activities, and it cannot be guaranteed that other customers will achieve the same results.
• The optimization results depend on data quality, attribution design, budget size, inventory levels, and channel authorization.
• Automatic price adjustments and budget changes have a direct impact on actual expenses; it is necessary to set clear limits, implement approval processes, and establish alerts for any abnormalities.
• Cross-channel connections deal with advertisements, devices, campaigns, as well as data that may relate to individuals; therefore, a review of privacy and data handling procedures is required.
• The range of support provided by the platform does not mean that every customer has access to all channels and formats by default.
• Before proceeding with a formal purchase, it is necessary to verify the results through incremental experiments, rather than merely comparing the prediction metrics available on the platform.

Platforms and interfaces

Outmax is provided through the Perion One enterprise platform, and it can be connected via interfaces to platforms such as DV360, Meta, YouTube, and TikTok.

The interfaces available here are primarily used for the integration of enterprise media systems; the official website does not offer public APIs that allow all developers to register on their own, nor does it provide fixed pricing for calls or complete SDK documentation.

Open-source status

Perion describes Outmax as a proprietary AI technology; the company does not classify the product as open-source software, nor does it make the model weights available to the public.

Even if it connects to third-party platform interfaces at the underlying level, this does not mean that Outmax, the relevant platforms, or those third-party services use the same open license.

Frequently Asked Questions

Will Outmax replace the native optimization provided by advertising platforms?

Its official role is to complement and enhance the optimizations of the existing platforms, with actions guided by the advertisers’ business metrics and cross-channel goals, rather than simply replacing the algorithms of all those platforms.

Can individual advertisers register directly?

There is currently no public self-service purchase option; this product is clearly intended for enterprises and partners, and it is necessary to contact sales first to assess the suitability for integration.

Can Outmax ensure an increase in advertising returns?

No, the examples and average improvements are only for reference; the actual results are influenced by factors such as the market, the materials used, the data available, the budget, and the design of the experiments.