Pencil

Tool Introduction

Pencil is a cloud-based AI platform designed for advertising creation and marketing operations; it can generate copy, images, videos, as well as complete advertising concepts.

It brings together brand assets, generation models, visual editing, team approval, ad account integration, and performance insights within the same workflow.

Main functions

AI-generated ads

Users can create ad concepts, titles, visuals, scripts, and video materials through dialogue or predefined processes.

• Supports text, image, and video output.
• Creatives can be generated based on product materials and brand guidelines.
• It can automatically adapt to common ad ratios as well as custom dimensions.

Agents and workflows

Pencil offers agents for research, copywriting, images, videos, and advertising strategies; it also allows teams to create their own agents and node-based workflows.

• Agent Chat is suitable for iterative creative work through dialogue.
• Workflows are suitable for combining models, tools, materials, and steps.
• Sheets and Feed Variations are suitable for generating a large number of variants in bulk.

Editing, collaboration, and publishing

The ad editor is used to manually adjust elements; the team can review them in the workspace and send the materials to the connected advertising platforms.

• Automatic size adjustment while preserving layers and transparency
• Connect to multiple major social and display advertising platforms
• It supports permission management for teams, brands, and markets; the specific scope varies depending on the package.

Predictions and Insights

After connecting to an advertising account, Pencil can use historical performance data to provide creative scores, predictions, and real-time insights.

• Help compare candidate materials and determine testing priorities.
• The richer the input data, the more useful the predictions usually are.
• Predictions are not equivalent to the actual results obtained in practice; real experiments are still necessary for verification.

Comparison of creation methods

Usage tutorial

1. Register an account and create a brand workspace, then upload the brand guidelines as well as product images and videos.
2. Connect to ad accounts as needed in order to import performance data, train predictions, and export creatives.
3. Select the batch mode for editor, agent dialogue, workflow, or tables.
4. Fill in the target audience, channels, selling points, proportions, and tone to create an advertising plan.
5. Manually check the text, brand elements, copyright issues, and visual details, and adjust the dimensions for each channel.
6. After obtaining team approval, it can be published or downloaded, and the results are evaluated using actual deployment data.

Which users are it suitable for

• Brand teams that need to continuously create content for social media and display ads
• Advertising agencies that serve multiple clients, brands, or markets
• E-commerce and growth teams that wish to quickly test advertising ideas
• Enterprise organizations that require batch variations, permission management, and custom models

Prices and packages

The generation quotas for Core and Growth are reset on a monthly basis and are not carried over; once the limit is reached, it is necessary to upgrade or wait for a reset. Exceeding the quota in Pro plan may result in additional fees.

Subscriptions are renewed on a periodic basis and can be canceled before the next renewal date; the fees are generally non-refundable, except in cases specified by law or contract.

Product advantages

• It is capable of creating complete advertisements, rather than just individual text snippets or images.
• Covers the processes of creative ideation, generation, editing, approval, publication, and analysis.
• Models for aggregating multiple types of text, images, videos, and audio.
• The enterprise solution offers data isolation, role-based permissions, and AI governance capabilities.

Usage restrictions and precautions

• Low-quality product images, videos, or brand materials directly affect the quality of the output.
• Even after automatic size adjustment, manual adjustments to formatting and composition may still be required.
• The creativity score is merely a prediction; it does not guarantee click-through rates, conversion rates, or advertising returns.
• Connecting to advertising, mailing, or business tools grants access to corresponding data and enables certain operations; the principle of minimum authorization should be applied.
• The data training terms differ between the Standard plan and the Pro plan; sensitive brand information requires verification through a contract first.
• The creation of content may involve issues related to trademarks, individuals, copyright, and advertising regulations; the user remains responsible for any consequences of its publication.

Platforms, channels, and languages

Pencil is primarily used through a web interface, and it can be integrated with various advertising, analysis, collaboration, and content tools; the integration of certain agents and partners is subject to workspace permissions.

The text generation feature now supports Chinese, English, as well as various languages from Europe and Asia; however, the accuracy of text recognition in images and the quality of audio processing in videos may vary depending on the model used.

APIs, SDKs, and open-source status

Pencil can invoke external applications and interfaces through third-party integration infrastructure, but this does not mean that the official party provides a separate public API for all users.

The authorities have not made the general SDK available to the public, nor have they declared the Pencil platform to be open-source software; enterprise-hosted integration and the use of custom models require separate negotiations.

Frequently Asked Questions

Can Pencil be used for free?

A guided experience with 6 ads can be completed for free; to use the full platform, it is necessary to purchase the Core, Growth, or Pro plan.

What can a generation quota be used for?

Generating content or creating new size variants may consume credits; the specific amount deducted will be indicated by the in-app prompts.

Can the content still be accessed after cancellation?

Core and Growth users can usually still access their workspaces, but they are unable to create new content there. Pro users may lose access to their workspaces after their subscription expires, due to the requirements related to data isolation.