Opinly

Tool Introduction

Opinly is an automated platform designed to enhance the visibility of results from both traditional search engines and large language models; its core processes range from website auditing and competitor analysis to content creation, publication, and performance evaluation.

It is more suitable for teams that already have a website, know their competitors clearly, and have a plan for ongoing content creation, rather than individual users who only need to write something once.

Main functions

Website audit and keyword research

Opinly can identify technical issues related to searches, track keyword rankings, and compare competitors’ keywords, traffic, backlinks, and referenced domain names.

• One can look for keyword gaps that have not been covered by oneself but for which competitors have already achieved rankings.
• It supports tracking keywords by market, and sorting opportunities based on search volume, difficulty, and intent.
• Audits and third-party metrics are affected by the frequency of data collection, as well as changes in data providers and search platforms.

AI content generation and publishing

The platform allows for drafting, editing, scheduling, publishing, and canceling the publication of articles, as well as managing authors, folders, tags, images, and content clusters.

• It can be connected directly to content management systems such as WordPress, Webflow, Shopify, and Framer.
• Self-hosted sites can use headless SDKs to render structured content on their own domain names and pages.
• The generated content still requires manual verification of facts, brand tone, internal links, and originality.

Monitoring of large model visibility and competing products

Opinly can track the appearance of a brand in AI-generated responses, and compare its performance under the same prompt with that of competitors.

• The team can maintain prompts that require continuous monitoring, in order to keep an eye on brand mentions and their relative changes.
• The results provided by AI platforms are volatile; monitoring data can only serve as indicators of trends, and it cannot guarantee improvements in rankings or an increase in citations.

Backlinks and effect attribution

The platform offers reverse link exchange and uses first-party tracking pixels to track visits, conversions, and revenue events.

• It can record server-side events such as purchases, refunds, registrations, subscriptions, and leads.
• Before deploying analysis pixels, the website owner must provide a privacy statement and obtain consent in the relevant jurisdictions.

Usage tutorial

1. Create an account and add the company’s website; verify site ownership, target market, and main competitors.
2. Run a website audit to first fix issues at the crawling, indexing, structural, and page levels.
3. Examine keywords, backlinks, and gaps relative to competitors, and select topics that are relevant to the business and feasible to implement.
4. Generate content briefs and drafts, adding real-world experience, product information, evidence, and internal links.
5. Connect to the content system or install the corresponding SDK, and set the author, category, structured data, and publication date.
6. After publication, monitor keywords, AI visibility, and conversion events, and update the content based on the results.

Which users are it suitable for

• It is necessary to have unified management of the SEO agencies for multiple client websites as well as those of competitors.
• A SaaS and e-commerce marketing team that specializes in automation research, content scheduling, and publishing.
• Development teams that wish to keep their content on their own domain and use the React, Vue, or Svelte technology stacks.
• Advanced users who need to query SEO data and perform content-related operations using AI assistants.

Trial and Paid Versions

The homepage of the official website uses the phrase “Start for free,” but the current terms of service state that a valid payment method is required for a three-day trial period, and the service will automatically switch to a paid version; before registering, it is necessary to check the plan and credit limit displayed on the account as well as the date on which the first charge will be made.

Past third-party prices and old packages do not reflect current quotes; cancellations, refunds, and renewals are subject to the settlement page and current terms.

Product advantages

• Put competitor data, technical audits, keyword research, content creation, publishing, and attribution in one workspace.
• It covers both search engine rankings and the visibility of answers generated by large models, facilitating the observation of these two types of sources of organic traffic.
• It supports common content systems as well as offering a headless deployment method for custom technology stacks.

Usage restrictions and precautions

• The platform does not guarantee search rankings, traffic, backlinks, or AI-generated results; changes in algorithms and third-party interfaces can affect the data and functions available.
• The automatic generation or exchange of links must comply with the policies of search platforms; large quantities of low-quality content and unnatural links can have negative effects.
• The trial period will automatically convert into a subscription; the team should note the cancellation date in advance and restrict billing permissions.
• The content, prompts, and integration credentials are handled by Opinly and its service providers; confidential information must first be anonymized.

API, SDK, and MCP

Opinly provides a versioned REST API for reading content and logging analysis events; the API key must be stored on the server side.

The authorities have released SDK packages such as React, Vue, Svelte, Next.js, Nuxt, and SvelteKit, which can be used to render content, generate metadata, structured data, sitemaps, and feeds; however, the open-source licensing terms for these packages have not yet been specified by the authorities.

Remote MCP connections use OAuth, which enables compatible clients to access SEO and AI visibility data, as well as to create, schedule, publish, or delete content; operations that involve writing or deleting data require confirmation on a per-action basis.

Platforms and languages

• The administration panel can be accessed via a browser, and content can be published to major CMS platforms or custom websites.
• The REST API can be called from any programming language, while the official rendering capabilities are primarily designed for use with JavaScript and TypeScript.
• The documentation on the official website is primarily in English; the language used for content creation and keyword data, as well as the markets covered, shall be determined according to the options available for the account.

Privacy and data usage

Opinly states that it will not use customer content or AI-generated outputs to train its own underlying models, and requires major AI service providers not to utilize the content provided through their interfaces for the training of general-purpose models.

After using MCP, the data returned to the external assistant is still subject to the privacy policies of that assistant’s provider; users can disconnect, but the data that has been processed earlier may be governed by the retention rules of the external service.

Frequently Asked Questions

Is there a permanently free plan available on Opinly?

The current official terms specify only a three-day free trial, and there is no confirmation regarding a permanently free subscription; a payment method is required for the trial, and it will automatically switch to a paid version.

Can articles be published automatically?

Yes, both the platform and MCP support scheduling and deployment, but it is recommended to keep manual review in place to prevent incorrect content or faulty sites from being published directly.

Is Opinly an open-source tool?

No official documentation regarding the open-source nature of the product’s source code was found; the provision of installable SDK packages and public interfaces does not equate to the product being open-source.