Lebesgue: AI CMO

What is Lebesgue AI CMO?

Lebesgue AI CMO is a marketing data analysis and decision-making platform designed for e-commerce brands. It aggregates data on store orders, revenue, costs, advertising, emails, products, customers, and competitors, and then uses analysis models and AI agents to interpret these changes and suggest actions to drive growth.

The product is designed primarily for Shopify merchants, but it also supports WooCommerce as well as various advertising and analysis platforms. It functions more like a system for e-commerce marketing analysis and attribution, rather than a universal chatbot that can take over all of a CMO’s responsibilities.

Main functions

• Aggregate orders, revenue, discounts, taxes, shipping costs, and product costs.
• Track in real time the performance of first-time buyers and repeat customers.
• Analyze the advertising spending and returns for platforms such as Meta, Google, and TikTok.
• Automatically checks the configuration of advertising accounts and common optimization issues.
• Calculate customer lifetime value, retention, churn, and payback period.
• Monitor competitors’ ads, creative elements, release timing, and marketing strategies.
• Use Henri AI to answer business questions and explain the root causes.
• Use Le Pixel for first-party tracking and multi-touch attribution.
• Predict the impact of budget adjustments using a marketing mix model.
• Track a brand’s visibility in AI search and recommendations.
• Analyze products, inventory, and potential stock-out risks.

Data connection

For the first time of use, it is necessary to connect the e-commerce store, advertising account, email service, and analysis services; Lebesgue then consolidates the fields from these different channels into business reports. The more complete the connections, the richer the context available for using features such as Henri, attribution analysis, LTV calculations, and budget recommendations.

Business and Profit Statements

The Business Report puts together on the same page indicators such as store revenue, revenue from first purchases, advertising expenses, product costs, and profits. Users can group the data by day, week, or month and download it for further analysis outside the platform.

• View the complete order history and real-time store performance.
• Distinguish between first-time purchases and repeat orders.
• Break down revenue by product, discount, channel, and region.
• Include product costs, shipping fees, taxes, and custom costs.
• Compare different time periods and identify abnormal changes.
• Place advertising investment alongside sales and profits in the same view.
• Exported data is used for financial, managerial, and marketing reviews.

Advertising analysis and account auditing

The platform can examine the settings and common issues related to Meta, Google, and TikTok advertising accounts, and provide suggestions for corrections. Advertising analysis covers various channels, campaigns, ads, landing pages, and funnel performance, enabling teams to assess results in terms of revenue and profit rather than just the returns from a single platform.

What is Henri AI?

Henri is an AI marketing assistant built on a Lebesgue analysis engine; it uses data related to stores, advertisements, customers, LTV, products, creative elements, and competitors to answer questions. Unlike chat tools that rely solely on individual reports, Henri places more emphasis on explaining changes in metrics, identifying the root causes of those changes, and generating step-by-step action plans.

• Explain the possible reasons for a sudden drop in returns from a certain channel.
• Identify the products and customer segments that are truly driving profits at present.
• Identify high-value customers and their main channels of acquisition.
• Analyze the relationships between advertising, inventory, retention, and competitors.
• Propose the budget for next month and the priorities for growth efforts.
• Use Deep Mode to address issues that require a more in-depth analysis.
• Transform insights into auditable marketing action recommendations.

Henri’s process usage

1. Connects stores, ads, emails, and analytics accounts.
2. Check whether the product costs, refunds, taxes, and fixed fees are complete.
3. Wait for the order and marketing history to be synchronized.
4. First, pose the question by specifying a clear time frame and business metrics.
5. View the explanations, evidence indicators, and action steps provided by Henri.
6. Return to the report to verify key figures and abnormal times.
7. Manual approval is required for high-risk budget or ad changes.
8. Record the execution results, and then use subsequent data to verify the suggestions.

AI agent system

Lebesgue breaks down various analytical tasks into multiple specialized agents, each focused on budgeting, anomalies, products, competitors, creativity, forecasting, and inventory. The results generated by these agents can be used in Henri discussions or to provide growth recommendations, helping the team to move from identifying problems to taking concrete actions.

LTV and retention analysis

The Customer Lifetime Value module analyzes the long-term value of customers based on the channels used to acquire them, the products purchased, the region, and the customer segment, and provides weekly, monthly, and quarterly cohort views. This allows teams to compare the return on the first purchase with the value of subsequent repeat purchases, thereby avoiding the allocation of advertising budgets solely based on the revenue from the first order.

• Check the changes in repeat purchases and customer churn across different customer groups.
• Compare the quality of long-term customers brought in by each channel.
• Identify products and activities that attract high-value customers.
• Estimate projected revenue and the payback period for acquiring customers.
• Split the Cohorts by time, region, and product.
• Combine LTV with advertising budgets and discount strategies.

Product and inventory analysis

Product Intelligence helps businesses understand their revenue, profits, additional sales potential, and growth prospects, while the inventory module monitors sales speeds and the risk of stockouts. Marketing teams can verify inventory levels and gross profits before running ads, thereby avoiding directing traffic to products that are about to run out or that will result in losses.

Competitor intelligence

The competitors module allows you to view your rivals’ Meta ads, posting history, creative materials, and changes in email marketing strategies, and it enables comparison with market benchmarks. Ultimate can track up to 3 competitors, while Ultimate AI can track up to 7.

• Observe the ads and materials that competitors are currently using.
• Check the advertisement’s publication time and duration.
• Identify new products, discounts, and changes in the mailing schedule.
• Compare brands, funnels, and market performance benchmarks.
• Use long-standing advertisements as a clue for creative research.
• Do not treat the estimated figures of competitors as their actual financial results.

AI visibility

AI Visibility is designed to help understand how a brand appears in AI-driven Q&A systems, recommendation services, and search results; it is aimed at Shopify-based and e-commerce brands in particular. It enables tracking of user inquiries, recommendations from competitors, brand awareness, traffic generated by AI, as well as conversions resulting from AI channels.

First-party attribution for Le Pixel

Le Pixel is a stand-alone, separately billed tracking and attribution module that requires a compatible Lebesgue analysis package. It records customer interactions and their entire journey, and uses cross-device visitor matching along with various attribution models to analyze the contribution of different channels, campaigns, and ads.

• Logs first-party website visits and conversion events.
• Retain complete customer journey and long-term attribution data.
• Distinguish between first-time buyers and repeat customers.
• Check the performance of channels, campaigns, ads, and landing pages.
• It supports basic models such as First Touch and Last Touch.
• It supports multiple touchpoint models such as Linear, Position-Based, and Time Decay.
• It offers advanced models such as Le Attribution and Shapley.
• Track recurring orders generated by subscription-based applications.

Attribution and Enrichment

Marketing mix model

Lebesgue MMM evaluates the impact of various channels on overall results by using income, advertising spending, and conversion history, and it provides information on budget allocation, channel saturation, and model confidence. To ensure more stable analysis, it is generally recommended to have at least 3 months’ worth of historical data available.

• Connect stores with major advertising channels.
• Use first-party Pixel data to improve input integrity.
• Observe the marginal benefit of continuing to increase budget for distribution channels.
• Compare the results of the current budget with those of the optimized budget forecast.
• Check the confidence level and prediction interval; do not consider the single-point result as a guarantee.
• During the testing phase, eligible early users can try it out for free.

Current price and package options

The price information was verified on August 23, 2026; the actual amounts, taxes, exchange rates, and discounts may vary, and the final figures will be those displayed on the settlement page.

The main options for Lebesgue’s current analysis services are Free, Ultimate, and Ultimate AI; the cost of these analysis services remains constant regardless of the size of the store. Le Pixel must be purchased separately, and its price is determined based on the store’s annual revenue.

Price differences and trials

Lebesgue offers a 14-day free trial; the official website and the Shopify installation portal may display different older versions or package options specific to those platforms. Before making a purchase, it is necessary to refer to the current account pricing page, paying special attention to the Advanced version, annual payment discounts, the Ultimate AI package, and the Le Pixel plan.

• Confirm which plan will be applied after the trial period ends.
• Distinguish between permanently free options and a 14-day trial of advanced features.
• Verify the settlement on a monthly or annual basis as well as the actual discounts.
• Enter the correct annual revenue to obtain the price of Le Pixel.
• Confirm whether Le Pixel must be used in conjunction with Ultimate or Ultimate AI.
• Ask about taxes and fees, currency, as well as rules for cancellation and refunds.
• Do not consider historical promotional prices as the permanent standard prices.

How to choose among different packages

Implementation and calibration processes

1. Identify which issue among profit, LTV, budget, attribution, or AI visibility needs to be addressed.
2. Install the app and connect it to your Shopify or WooCommerce store.
3. Connect Meta, Google, TikTok, Klaviyo, and analytics accounts.
4. Complete costs for products, packaging, delivery, and other customizations.
5. Verify refunds, taxes, discounts, and order details.
6. Wait for sufficient historical data to be synchronized and check for missing dates.
7. First, compare the key figures on the store and the advertising platforms.
8. Use Henri to explain a specific change and conduct a manual review.
9. Install Le Pixel when attribution is required, and verify the events and orders.
10. Adjust the budget gradually based on actual profits and incremental results.

Platform and openness capabilities

GitHub and the open-source status

No official public GitHub repository containing the core code of the Lebesgue AI CMO platform has been found; therefore, this product should be classified as a closed-source commercial SaaS solution. The use of technologies such as Python, FastAPI, and React for internal purposes, or the provision of data export options, does not mean that the marketing model, Henri, or Le Pixel are open source.

Privacy and data processing

The platform handles data related to stores, orders, customers, advertisements, products, interactions, and technical aspects; it may also pass on the data needed to carry out certain functions to third-party tools or AI models. Privacy regulations require that the type and purpose of data sharing be explained whenever such functions are used for the first time, giving users the option to agree or refuse.

• The use of Google API data is subject to the Limited Use requirement.
• Check the requested read and write permissions before connecting to the account.
• Enable only the advertising, mailing, and analysis services that are actually needed.
• Customer identifiers, order data, and behavior data are considered sensitive business information.
• In AI analysis, avoid submitting unnecessary payment or identity information.
• Users have the rights to access, correct, delete, restrict, and port their data.
• Before terminating the service, the platform token should be revoked and confirmation should be obtained that the data has been deleted.

Analyze boundaries

Attribution models assign the contribution to conversions based on the rules selected, and they cannot prove that a particular channel has a causal role in generating orders. MMM, cross-device matching, LTV prediction, and Henri’s approach also depend on the completeness of the input data, the assumptions underlying the models, and the stability of historical patterns.

• View attribution, platform reports, and incremental experiments at the same time.
• Do not decide the entire budget based on a single ROAS.
• Check for lost tracking events, duplicate events, and refund processing.
• Seasonal and promotional periods should be analyzed separately from regular months.
• The prediction results should be presented along with the confidence level and error range.
• AI suggestions must be approved by marketing, finance, and inventory staff.

Which users are it suitable for

• A Shopify brand that aims to unify store, advertising, and profit data.
• DTC teams that need LTV, retention, and cohort analysis.
• Marketers who run campaigns on Meta, Google, and TikTok at the same time.
• E-commerce brands that wish to monitor changes in their competitors’ ads and creative elements.
• Growth teams that require first-party Pixel data and multi-touch attribution.
• Brands that wish to analyze AI-driven recommendations, referred traffic, and orders.
• Managers who need to query complex marketing data through dialogue.

Product advantages

• The free tier already includes order, profit, and key advertising analytics.
• The fixed analysis package does not increase as the store’s annual revenue rises.
• Henri takes into account the context of stores, advertisements, customers, products, and competitors.
• LTV, attribution, MMM, and profit analysis are all available on the same platform.
• Multiple specialized AI agents handle budgeting, anomalies, creativity, and inventory.
• Le Pixel supports first-party customer journeys and various attribution models.
• AI Visibility links brand recommendations with actual traffic and conversions.
• The 14-day trial allows for verification using real store data.

Restrictions and Precautions

• It is primarily aimed at e-commerce; it may not be suitable for non-retail businesses.
• The official website and the Shopify platform may display both old and new package options at the same time.
• Le Pixel requires an additional payment, and that cost increases as annual revenue rises.
• Henri has only 10 business issues per month in Ultimate.
• Cross-device matching and attribution results remain estimates based on models.
• AI visibility does not guarantee that a brand will be recommended by the model.
• Some advanced features rely on a complete data connection and sufficient historical data.
• No public APIs, SDKs, mobile applications, or open-source cores were found.

Pre-purchase checklist

1. Confirm that the store platform, advertising channels, and email system are all supported.
2. Select a full 14-day cycle to synchronize and verify the data.
3. Compare the definitions of store orders, advertising expenses, revenue, and refunds.
4. Assess whether true unrestricted visibility for Henri and AI is necessary.
5. Enter the annual revenue and view the actual amount settled by Le Pixel.
6. Confirm the differences between the preliminary packages for Attribution and Enrichment.
7. Check the rules for monthly, annual payments, automatic renewal, cancellation, and refunds.
8. Assess third-party AI processing, cross-border, and customer privacy requirements.
9. Use actual budgeting decisions to verify whether the insights generate additional profit.

Frequently Asked Questions

Is Lebesgue AI CMO free?

The Free plan is permanently free and includes store profits, complete order details, advertising analytics, automatic account audits, and basic insights. The functionality of the paid version can be tested through a 14-day trial period.

Which package does Henri AI belong to?

Ultimate includes 10 business-related questions per month, and Ultimate AI offers unlimited use of Henri and Deep Mode. The specific limits regarding proper usage and marketing capabilities must be confirmed within the account.

How much is Ultimate AI?

The current standard monthly price is $149; it includes all the features of Ultimate, in addition to unlimited Henri usage, Deep Mode, AI visibility, budget allocation, and advanced strategic recommendations.

Is the Pixel included in the $79 package?

It is not included; Le Pixel is an additional module that classifies businesses based on their annual revenue, while Attribution starts at 99 dollars per month. It needs to be used in conjunction with a suitable analysis package.

Does Lebesgue only support Shopify?

No, the product also supports WooCommerce and can be integrated with various advertising, email, and analysis services. Shopify remains the platform with the widest range of integrations and app stores available.

Is Lebesgue open-source or does it provide an API?

The platform is not an open-source product; no public APIs, SDKs, or official GitHub repositories have been identified. Data export and connection to third-party accounts cannot be considered equivalent to developer APIs.

Summary

Lebesgue AI CMO is suitable for brands that wish to integrate data related to e-commerce operations, advertising, customers, products, competitors, and attribution. Free offers basic reporting functions; Ultimate provides more comprehensive analysis along with limited Henri features, while Ultimate AI includes capabilities for handling frequent conversations, Deep Mode, and AI visibility.

The platform cannot replace data calibration, incremental testing, and the judgment of the team – especially when it comes to attribution, budgeting, and prediction results. The most reliable approach is to verify actual orders and costs during the 14-day trial period, and then choose a package based on the frequency of use by Henri and the needs of Le Pixel.