HomeKey.ai

A one-sentence summary

HomeKey.ai is an AI-based sales and marketing platform designed for real estate agencies, agent networks, and property portals; it connects tasks such as listing properties, advertising them, following up on leads, tracking the progress of sales, and maintaining relationships with clients into a unified digital customer journey.

Tool Introduction

HomeKey is operated by the Norwegian technology company HomeKey AS, which is part of the Vergence group. Its current products focus on three areas: customer acquisition, marketing automation, and the customer journey. The platform is delivered through corporate demonstrations, system integration, and long-term partnerships.

HomeKey was previously known under the brand Marketer Real Estate Technologies; the legal entity as well as the product brand have now been updated. Some older articles, login domains, and historical contact information still carry traces of the old brand name, but when making purchases it is necessary to follow the current legal entity and data processing agreements.

Product positioning

Main functions

Property acquisition tool

The agent can prepare a professional sales proposal before meeting potential sellers, outlining details about the property, the area, the market conditions, and the marketing strategy. The goal is to enable the seller to understand earlier just how prepared the agent is, thereby increasing the chances of securing a commission for the sale.

Price estimation and historical value

The customer acquisition module can display the estimated selling price and the historical value of a property, thereby helping to indicate its position in the current market. The valuation is merely a reference based on data models and market information; the final listing price and the actual selling price are still influenced by factors such as the condition of the property, demand, negotiation tactics, and local regulations.

Similar transactions and market comparison

The agent can show the seller properties that have been sold in the vicinity recently, and those properties can be included in the company’s historical sales records. The properties used for comparison need to be similar in terms of location, size, type, condition, and time of sale; it is not acceptable to choose only those cases that support a preconceived conclusion.

Map of potential buyers

The platform can show the distribution of potential buyers in the vicinity, and it can also provide information about the target audience by leveraging its own database of buyers. Maps are useful for illustrating potential demands and the scope of marketing efforts; however, probability-based groups should not be considered as actual individuals who have expressed an intention to purchase.

Buyer demographics and financial profile

The Customer Acquisition page includes information on demographic characteristics and financial profiles, which helps agents understand their target market. Such profiles can raise issues related to fair housing, discrimination, and privacy; therefore, it is necessary to limit the fields used, the purposes for which they are employed, and the level of detail presented.

AI marketing plan

The target engine will determine the appropriate distribution channels, target audience, expected level of reach, and conversion strategies for different properties. The marketing plan should serve as a tool to assist in making adjustments; however, the budget and selection of target groups still need to be reviewed by the responsible personnel.

Agent capability demonstration

The system can display information such as the agent’s profile, transactions in the respective area, available properties, and key performance statistics, which helps to build sellers’ trust. All metrics must indicate the method of calculation and the time period covered; it is not acceptable to present only the best figures without any possibility of verification.

Quickly create advertising campaigns

After importing the properties, the agent can create cross-channel marketing campaigns in a short time and connect the advertising accounts to existing infrastructure. The claim that a campaign can be set up in 30 seconds refers only to completing the initial configuration; it does not mean that the review of the promotional materials, approval by the advertising platform, and the results of the campaigns are all completed at the same time.

Ad materials are generated automatically.

AI can create designs, advertising texts, pages, and versions tailored to different audiences based on the information available about a property, thereby reducing the need for manual work in each individual channel. The address, size, price, amenities, images, and legal disclosures must all be accurate and consistent with the actual details of the property; moreover, the content generated still requires manual approval before it is published.

Multi-channel advertising

HomeKey can cover channels such as Google searches, Facebook, Instagram, Snapchat, and programmatic advertising, allowing for the centralized management of various campaigns. The combination of these channels varies depending on the country, the type of property, and the customer contracts; it cannot be assumed that all accounts have access to all of these platforms by default.

Search ads and highly intent traffic

M360 is now integrated with Google Search Ads, allowing users who actively search for properties to be directed to the relevant project pages and recorded as leads. Keywords, locations, negative terms, landing pages, and conversion tracking need to be maintained on a regular basis to prevent the budget from being spent on irrelevant searches.

Programmatic advertising

The platform is connected to advertising technologies such as Adform, and it uses automatic bidding, audience data, and real-time metrics to purchase display ads. Programmatic advertising requires control over the frequency of ad displays, brand safety, Cookie consent, the legitimacy of the audience, and the quality of the advertising inventory available.

Automatic optimization of activities

The system continuously compares click rates, reach, costs, and the performance of leads, and adjusts the advertising campaigns and budget allocation accordingly. Automatic optimization aims solely to achieve the set goals; however, incorrect conversion events or low-quality leads may cause the algorithm to learn in the wrong direction.

Centralized management of clues

Inquiries generated by advertisements can be entered into the platform’s lead section, where they can be linked to specific properties, events, and agents. The team needs to set rules regarding duplicate entries, response times, responsible persons, qualification tags, and cancellation status, in order to prevent the same buyer from being contacted multiple times.

AI lead follow-up

HomeKey can generate personalized messages based on browsing and interactions, thereby assisting agents in getting in touch with buyers who are interested. Automated drafts must not exaggerate the number of views, the scarcity of the property, or the agent’s connections; sensitive messages should be sent manually.

Complete sales progress

The Customer Journey places sales tasks, their status, and completion status within a structured process, enabling agents and sellers to know the current stage and what steps need to be taken next. A clear view of tasks helps reduce the need for repeated inquiries, but it does not replace legal documents or the professional responsibilities of agents.

SmartActions contextual suggestions

The system will provide the seller with suggestions regarding the preparation of the property, the addition of information, or the implementation of additional marketing strategies, based on the progress of the sales process. These suggestions should be in line with the contract terms, local trading practices, and the actual conditions of the property; commercial add-ons cannot be presented as mandatory legal requirements.

Live Mode: Real-time property sales

Live Mode is designed for time-sensitive situations such as property viewings and bidding processes, providing sellers with updates on events and progress. The real-time interface helps to reduce information delays, but quotes, bids, and transaction status should still be based on the local real estate brokerage and contract systems.

Structured seller knowledge

Sellers can provide the information they are most familiar with regarding the property, and the system organizes this information into a structured format that agents can use. Agents should verify details such as renovations, facilities, boundaries, defects, and ownership status, avoiding treating the information provided by the sellers as factually accurate.

AI analysis of property images

AI can analyze property photos and identify potential selling points, helping to ensure consistency in advertisements and proposals. Images may misrepresent the materials, space, landscape, or facilities, so all selling points need to be verified against the actual conditions of the property and its relevant documents.

Common AI Questions and Draft Responses

AI can handle routine tasks on a continuous basis, and it can generate draft responses for complex issues as well as send reminders for timely communication. Matters related to prices, bidding, contracts, defects, privacy, and legal issues must be confirmed by agents; AI should not be allowed to make binding commitments on its own.

Unified customer communication

Communication records can be centralized in HomeKey, with agents still able to respond via text messages, email, CRM, or platform apps. A unified timeline facilitates handovers, but it is necessary to determine which system should hold the primary records, as well as to establish rules for deletion, modification, and auditing.

HomeKey Store premium services

The platform can recommend moving, marketing, or other related services to customers throughout the home-selling process, thereby generating additional revenue. Such recommendations must clearly outline the relationship with the service providers, the costs involved, any commissions, and whether those services are optional, in order to avoid affecting the agent’s independent judgment.

CSI customer feedback

The CSI module continuously collects customer feedback throughout the transaction process, enabling the team to take action before problems escalate. These feedback indicators are useful for identifying service-related risks, but they should not be the only criterion used to exert pressure on employees or customers.

The Home Folder is retained for an extended period.

After a transaction is completed, the client can continue to receive valuations, market insights, property information, and related services, thereby maintaining a long-term relationship with the brokerage brand. Ongoing marketing requires clear options for opting in or out; it is not acceptable to maintain contact indefinitely just because a transaction was completed in the past.

Three-phase business process

Enterprise deployment process

1. Schedule a demonstration and provide details on the type of company, country, locations, number of agents, number of properties available, and the existing system in use.
2. Select the range of products needed, such as customer acquisition, marketing automation, customer journey, or M360.
3. Organize data such as property listings, CRM information, buyers, advertising accounts, domain names, bidding details, and customer feedback.
4. Complete assessments on privacy, fair housing, advertising platforms, data processing, and cross-border data transfer.
5. Define field mappings, master record systems, user roles, single sign-on, and audit requirements.
6. Connect a small number of test properties to the advertising account, and first create proposals, materials, and customer journeys.
7. Content, audience, and automated actions are reviewed jointly by agents, brand managers, legal experts, and marketing professionals.
8. Launch ads on a small scale to evaluate the quality of leads, duplicate entries, responses, and cost attribution.
9. Train brokers to use AI drafts, real-time progress tracking, and manual takeover processes.
10. Expand the regions, channels, and number of properties only after meeting the requirements regarding accuracy, compliance, and operational standards.

Marketing process for a single property

1. Import addresses, types, prices, images, selling points, and agent details from properties or CRM.
2. Verify all facts, permits, image rights, and property information that must be disclosed.
3. Let the target engine generate suggestions regarding the audience, channels, methods of reaching them, and conversion strategies.
4. Review the risks related to fair housing and remove any conditions that may lead to discrimination or unfair exclusion.
5. Generate ad copy, images, pages, and search keywords for various channels.
6. Connect budget, region, time period, frequency, negative words, and conversion events.
7. Start with a limited budget to test ad approval, landing pages, and lead tracking.
8. Activities are continuously optimized by AI, but any significant changes to the budget require manual approval.
9. Assign new leads to agents and carry out compliance follow-ups based on their approval status.
10. Evaluate performance based on data on property views, bidding amounts, and sales, rather than just the number of clicks.

M360 and advertising channels

M360 is one of HomeKey’s flagship products designed for the marketing of real estate projects; it allows users to set up, monitor, and optimize search campaigns as well as other types of ads, while also providing insights into traffic and leads. Recent updates confirm that Google Search has been added to its range of advertising channels.

How should one interpret the public impact figures?

HomeKey presents figures related to metrics such as the signing rate, participation in property viewings, leads, and advertising costs, which are derived from specific market, product, time, and customer combinations. These results cannot be considered as guarantees that any new customer will achieve similar outcomes.

Prices and cooperation models

HomeKey does not disclose any standard monthly fees, pricing based on the number of seats, fees for advertising management, free usage limits, or trial periods. The website only offers options for scheduling demonstrations and a contact form; real estate companies need to obtain customized quotes depending on the modules used, the target market, the number of properties available, the number of users, and the level of integration required.

There is no public free version.

HomeKey is a corporate real estate platform; no permanent free plans available for individual agents or consumers, nor any public self-service trial version. Booking a demonstration does not guarantee access to a full trial environment.

What should be included in a quote?

A complete quote should specify the number of modules, countries, stores, users, properties or projects, as well as the budget for media advertising, data costs, implementation, integration, training, support, the duration of the contract, any additional fees, and procedures for exit or migration. It should also indicate whether the performance report includes information on advertising expenses and costs associated with third parties.

Which users are it suitable for

• Real estate agencies that need to coordinate the marketing of properties and the customer journey across multiple offices.
• A network of agents who aim to increase the rate of contract signings by using data-driven proposals.
• Real estate brands that need to generate and publish a large number of property listings automatically.
• A team that manages new residential construction projects and utilizes M360 to handle search and social advertising.
• Large organizations that wish to add AI capabilities to their existing CRM and advertising accounts.
• Brokerages that aim to integrate marketing, property viewings, bidding processes, and post-sale services.
• A real estate portal that aims to enhance customer value through value-added services and long-term property records.

It is not very suitable for which users

• Ordinary consumers who are looking for housing, posting their own properties for sale, or applying for loans.
• Individual agents who only need low-cost social media advertising templates.
• Small teams that wish to enable self-service activation and view transparent fixed prices immediately.
• There are no companies that make legitimate use of data related to buyers, sellers, and advertising activities.
• Technical organizations that require open-source, self-hosted, or publicly available model weights.
• Companies that cannot allocate resources to implementation, data governance, and broker training.
• Purchasers who wish to use marketing case figures as a guarantee under the contract, rather than carrying out local trials.

Typical use cases

• Generate valuation, market, buyer, and marketing proposals prior to the first seller’s meeting.
• Automatically generate search, social, and programmatic advertising materials for the same property.
• Manage Google Search Ads and leads for new housing projects in M360.
• Adjust the budget, as well as the combination of audiences and channels, based on the real-time performance of advertisements.
• Assign advertising leads to agents and automatically generate personalized follow-up drafts.
• Allow sellers to view tasks, property inspections, bidding activities, and sales progress in real time.
• Identify the selling points from the property photos and the information provided by the seller.
• Offer optional moving or home enhancement services throughout the customer journey.
• After the transaction, stay in touch through the Home Folder, valuation, and market insights.

Product advantages

• It is designed specifically for real estate brokerage services, rather than being a general advertising tool.
• It extends from the proposals made prior to signing the commission agreement to long-term retention after the deal is finalized.
• AI is involved in optimizing the target audience, content, images, communication, and advertising at the same time.
• It supports a combination of search, social features, programmatic display, and data from its own buyers.
• M360 brings together multiple advertising channels, traffic sources, and leads in a single interface.
• The Customer Journey provides brokers and sellers with a unified view of status and tasks.
• It can be integrated with an brokerage firm’s existing CRM, brand, advertising accounts, and working processes.
• Ongoing customer feedback and the Home Folder help identify issues and foster customer retention.

Usage restrictions and precautions

• The platform is intended for businesses; it does not offer fixed public prices, a free version, or a standard trial period.
• Specific countries, languages, advertising channels, CRM systems, and the scope of data access need to be determined on a case-by-case basis.
• On the official website, certain company figures may contain animated placeholders or historical data, so they cannot be considered as an accurate reflection of the current situation.
• The figures regarding the impact of advertising and signing contracts are derived from specific studies and client cases; they do not constitute a guarantee of results.
• Estimates of house prices, buyer maps, and AI-generated features may contain errors, and they need to be reviewed by agents.
• Demographic and financial profiles can give rise to risks related to fair housing, discrimination, and privacy.
• The property descriptions generated by AI cannot replace mandatory disclosures and on-site verification.
• Third-party advertising platforms, Cookie restrictions, and privacy policies can affect advertising delivery and attribution.
• Real-time property viewing and bidding interfaces cannot replace the locally recognized transaction record system.
• There are no public APIs, SDKs, open-source code, or self-hosted deployment options available.
• The privacy page currently provides few details; companies must obtain the complete data processing documents.
• For cross-border deployment, it is necessary to determine the location of the data, the sub-processors involved, as well as the mechanisms for deletion and cross-border transmission.

Data, Privacy, and Fair Housing

HomeKey may handle property addresses, images, valuations, seller information, potential buyers, demographic and financial profiles, its own database, advertising interactions, CRM records, communication, property viewings, bidding, and feedback. Real estate companies should first establish a list of fields, define the legal framework, set retention periods, and specify role permissions.

Fair Housing Review

Using demographic, financial, or behavioral data to select the audience for real estate advertisements may inadvertently exclude protected groups. Companies should have legal and compliance officers review the criteria used for targeting, and they should make use of the housing categories and audience restrictions specified by the advertising platforms.

The privacy page provides limited information.

The current privacy page includes sections such as personal data, usage, legal requirements, security, service providers, analytics, child privacy, and the right to deletion; however, the actual text of these sections is not fully displayed on the public page. It is necessary to obtain the latest privacy notice, processing agreement, and list of sub-processors before making a purchase.

Customers: Delete and Keep

The platform provides sections related to the rights of deletion, but it does not specify in detail the unified retention period for product data nor the time limits for carrying out such deletions. The contract should outline the rules for deleting advertising leads, CRM data, communication records, bidding information, images, backups, as well as data stored on third-party platforms.

Company and operational status

API, platform, and open-source status

HomeKey emphasizes seamless integration with existing tools, CRM systems, advertising accounts, and data sources; however, no API documentation for the general public, developer consoles, unified SDKs, or information regarding pricing for calls are available. Those responsible for making technical purchases should ask for details on available connectors, fields, authentication methods, synchronization directions and frequencies, as well as error handling procedures during the demonstration phase.

No official open-source core repository for HomeKey, nor any model weights or versions that can be deployed independently, have been found. HomeKey.ai and M360 should be regarded as closed-source enterprise-hosted platforms; the open-source nature of third-party advertising technologies is unrelated to the products themselves.

Basic information

Frequently Asked Questions

What is HomeKey.ai?

It is an AI platform designed for real estate brokerage firms, used to secure listings, automate cross-channel advertising, manage leads, streamline the customer buying process, and maintain relationships after a sale is completed.

Can ordinary homebuyers use it to find a house?

It is not a regular housing-search application for end consumers. The product is primarily sold to real estate agencies, networks of agents, and property portals; consumers usually access its functions through the customer journey pages provided by these organizations.

What is the price of HomeKey.ai?

There is no fixed public price; the costs are determined based on factors such as module, country, store, user, property or project, advertising channel, data volume, and scope of integration.

Is there a free trial?

No public free version or standard self-service trial has been found. Companies need to schedule a demonstration in advance, and the pilot environment as well as the associated costs are to be agreed upon by both parties.

Can HomeKey create ads automatically?

It is possible to create materials, determine target audiences and selection of channels based on the available properties, and then deploy ads on various advertising platforms for optimization. Agents are still required to verify the facts, target audiences, budget, and legal requirements.

Does it support Google search ads?

Supported. M360 is now integrated with Google Search for activity management, performance monitoring, and lead tracking, forming a comprehensive set of tools alongside social and display advertising.

Can you estimate the house price?

The customer acquisition module can display the estimated selling price, historical value, and recent transactions in the vicinity. The valuation is used in brokerage proposals and does not constitute a guarantee for the listing price or the actual sale price.

Will AI reply directly to the seller?

AI can answer routine questions and generate drafts for complex matters, as well as remind agents to make updates. Information that is high-risk or binding still needs to be confirmed by the agent.

Are APIs provided?

The platform supports enterprise integration, but no complete public API documentation or developer packages have been found. The specific connection capabilities need to be determined through a technical assessment.

Is HomeKey.ai open source?

It is not open source; no official open-source core repository, model weights, or self-hosted version could be found.

Are the public performance figures reliable?

The figures are derived from specific studies, customer evaluations, and case studies; they provide a reference point but do not constitute a universal guarantee. Purchasers should request samples, control groups, statistical methods, and results from local pilot projects.

How to protect buyers’ and sellers’ data?

Companies need to establish processes for consent, minimum data collection, permissions, data retention, deletion, and cross-border data transfer, and they must also conduct a thorough review of buyer profiles, ad tracking, bidding data, and AI-related communication data.

Summary

HomeKey.ai is suitable for real estate companies that have a large number of properties and need to standardize their agent proposals, advertisements, leads, and the processes involved in working with sellers. Its uniqueness lies not only in the ability to generate advertisements, but also in its capacity to connect customer relationships throughout the process, from before a commission is agreed upon, through the sales phase, to after the transaction is completed.

When choosing a HomeKey, it is important to compare the results of local research, the transparency of advertising budgets, CRM integration, the adoption rate among agents, fair housing practices, privacy measures, and the options for exiting the service. It is better to conduct trials in one region with a limited number of properties, using criteria such as referrals, qualified leads, property viewings, bidding processes, transactions completed, and customer satisfaction – these factors are more reliable than simply relying on click rates.