Generate Surveys in seconds with Dezan

A one-sentence summary

Dezan is an AI-based questionnaire platform designed for market research and brand studies; it enables the creation of surveys tailored to specific research objectives, allows reaching respondents based on their interests, and assists in analyzing the collected data.

Tool Introduction

Dezan integrates questionnaire design, reaching the target audience, budgeting for rewards for respondents, and AI analysis into a single survey process. Users can either use pre-defined templates or start with a blank questionnaire, allowing the AI to generate content based on the questions they want to address.

The platform is designed for self-service data collection and analysis, rather than being merely a tool for creating ordinary forms. Its distribution relies on the user’s Google Ads account, and it uses interest-based targeting to identify potential respondents related to the research topic.

Main functions

Generate questionnaires based on the survey objectives

The user first specifies what they wish to discover, and Dezan AI then drafts survey questions based on that information. This approach is suitable for teams that lack a mature questionnaire framework and need to create a preliminary version quickly.

Predefined templates and custom surveys

Users can start with predefined templates or create completely custom questionnaires. Templates are suitable for common research tasks, while the custom option allows for adjusting the structure to suit specific brands, competitors, or topics.

Question and Answer format

The editor explicitly supports the addition of questions, offering response types such as multiple choice and short answers. The official site does not list all possible question types in its public section; before making a selection, it is necessary to check within the account whether the required options like scales, matrices, or logical transitions are available.

AI editing suggestions

After the questionnaire is created, users can tell the AI how they would like it to be modified, and the system will provide corresponding suggestions for adjustments. Before publishing, it is still necessary to manually check for misleading wording, duplicate questions, missing options, and issues with the order of the questions.

Interest-based distribution

Surveys can be launched using the user’s own Google Ads account, and they are aimed at audiences interested in the relevant topic. They are more suitable for research that requires finding target participants from the broader internet, rather than just sending links to an existing list of customers.

Respondent reward budget

In the activity cost configuration, it is possible to set a budget for Amazon rewards to be given after the survey is completed. The amount of these rewards forms part of the budget allocated for conducting the survey; it is not the same as the costs associated with Dezan subscriptions.

AI-assisted analysis

Once data collection is complete, Dezan AI can be used to analyze the survey results. The public page does not specify the details regarding statistical tests, cross-analysis, export formats, and the coding of open-ended questions; complex studies should first be validated using sample data.

Types of investigation activities

The type of activity serves only as a starting point for organizing research and cannot replace a sampling plan. Researchers still need to define the target population, the selection criteria, the sample size, quotas, and quality control standards.

Complete workflow

1. Define the objectives of the investigation clearly, specifying the business questions that need to be answered, the target audience, and the subsequent decisions to be made.
2. Choose a preset template or create a custom survey so that Dezan AI can generate the first version of the questions.
3. Check the questions, the types of answers required, and the length of the questionnaire; remove any questions that are misleading, repetitive, or impossible to answer.
4. Connect your Google Ads account and set up interest targeting as well as an advertising budget.
5. Set the Amazon reward budget after completing the survey, and check the estimated total cost.
6. First, conduct a small-scale test to ensure that the display on mobile devices, the process of answering questions, and data recording all function properly.
7. The event is officially launched; after collecting responses, AI is used for analysis, followed by a review of the conclusions by researchers.

The public homepage summarizes the process into four steps: selecting a template, creating a questionnaire, launching the survey, and conducting analysis. For actual projects, sample design, quality control, privacy disclosures, and review of the results are also necessary in order to carry out a reliable study.

Usage tutorial

Create a brand awareness survey

1. Start by defining a single goal, such as understanding the differences in perception that target consumers have regarding the brand and its main competitors.
2. Let AI generate questions that do not exceed the set limit, and choose appropriate question types such as multiple choice or short answers for each question.
3. Include the necessary criteria for selecting respondents, but avoid collecting sensitive personal information that is not relevant to the research.
4. Check that the brand names, comparison criteria, and answer options are neutral, to avoid implying a preferred answer.
5. Run tests using small budgets for spending and rewards, and adjust the questionnaire based on the completion rate and invalid responses.
6. After expanding the sample size, conduct AI analysis, and include the sample structure, the original text of the questions, and the levels of uncertainty in the report.

Control the budget for investigations

1. Record the costs associated with the Dezan package, Google Search Ads, and Amazon Rewards separately; do not focus only on the subscription fees of the platforms.
2. Set the reward per response based on the target number of samples, and reserve a portion to account for incomplete, duplicate, or invalid responses.
3. First, estimate the click-through rate, completion rate, and cost per valid sample using a smaller budget, and then decide whether to increase spending on advertising.
4. Set a spending limit for the advertising account, and check during the campaign whether the audience matches the actual samples collected.
5. After the event is over, stop configuring the relevant advertisements and rewards, and export or save the necessary research records.

Which users are it suitable for

• Brand and Market Team: Investigates brand awareness, perceptions of competitors, and preferences of potential consumers.
• Startup team: Verify concepts, requirements, and the response of target audiences before product development.
• Advertising and growth specialists: Use interest-based targeting to reach audiences who are not yet part of the company’s customer base.
• Sustainable Development Team: Conducts surveys on attitudes regarding environmental protection, ESG, and social issues.
• Research and consulting professionals: Quickly create draft surveys and organize customized data collection.
• Educational and non-profit organizations: They collect feedback on specific topics, but must handle budgeting and privacy issues on their own.

Typical use cases

• Compare consumers’ familiarity with this brand and competing brands, as well as their associations and purchase intentions.
• Test the product name, value proposition, packaging concept, or advertising ideas before launching it.
• Gather the opinions of specific interest groups on new services, industry trends, or social issues.
• Qualitative feedback is obtained through open-ended questions, after which AI conducts an initial identification of the key themes.
• Conduct a survey on awareness of sustainable development to understand how different audiences perceive relevant actions.
• Establish rapid surveys for internal decision-making, but do not use convenience samples in place of proper probability sampling.

Product advantages

• The preliminary version of the questionnaire is generated directly from the research objectives, thereby reducing the barriers for non-professional users when designing from scratch.
• Link the questionnaire, distribution, reward budget, and analysis to form a relatively complete process for conducting surveys.
• It supports preset templates and custom questionnaires, allowing for both quick start-up and addressing specific research questions.
• Using Google Ads interest targeting to reach the target audience is suitable for teams that do not have an existing email list.
• The free plan allows for creating a limited number of AI-assisted surveys, with no limit on the number of responses.
• The Enterprise version allows an unlimited number of users, workspaces, AI-assisted investigations, and questions per form.

Usage restrictions and precautions

• The free version allows only 5 AI-assisted surveys per month, with up to 5 questions per survey; it is not suitable for longer or multi-phase studies.
• The fact that there is no limit on the number of responses does not mean that respondents can be obtained for free; a separate budget is required for advertising campaigns and Amazon rewards.
• The setup of the investigation relies on the user’s own Google Ads account, and it is necessary to comply with advertising policies, regional regulations, and account status restrictions.
• Interest-based targeting is not random sampling; the sample may suffer from coverage bias, self-selection bias, and imbalances in population composition.
• Questions generated by AI may contain misleading wording, overlapping concepts, or missing options; they must be reviewed by humans before being released officially.
• AI analysis may mistake correlation for causation, and it may also overlook the uncertainties arising from small sample sizes and missing values.
• The public page does not provide a complete explanation of the data export, team permissions, logical navigation, quality inspection, and statistical functions.
• The terms and privacy page is currently hosted on an external site; it is not possible to retrieve its full content reliably when verifying it. It is necessary to get confirmation from the authorities before making sensitive research available online.

Prices and packages

The following are the packages made available on the official website as of August 22, 2026. In addition to the platform fees, the survey activities may also incur costs related to Google Search Ads, as well as rewards for answering questions on Amazon; the amounts for these two items are set by the user.

Enterprise also includes priority support, but the official website does not specify a fixed monthly fee, annual discounts, or service levels. Companies should determine the minimum contract amount, the methods for billing and rewarding campaigns, as well as the scope of data retention and support before making a purchase.

Cost composition

The official website provides instructions on how to calculate the total cost, but it does not disclose a fixed price per valid response. The actual cost per sample varies depending on the efficiency of the submission process, the completion rate, the amount of reward offered, and the quality of the data used for filtering.

Platform support and capability boundaries

APIs, GitHub, and open source status

Currently, no public API documentation for Dezan, no official SDK, and no verifiable repository containing the product’s source code can be found. It should be classified as a closed Web service in this directory, rather than an open-source investigation platform that can be deployed on one’s own.

Privacy and research ethics

Surveys may collect opinions, demographic data, and open-text responses; Google Ads and the reward system also involve third-party services. Researchers need to explain at the beginning of the questionnaire the purpose of it, the duration for which the data will be stored, who will have access to it, and how participants can withdraw from the survey.

• Only collect the information necessary to achieve the research objectives, and avoid requesting irrelevant and sensitive data such as identification details, health status, or precise location.
• When dealing with minors or protected groups, it is necessary to first obtain guardianship consent, ethical approval, and compliance with local legal requirements.
• Do not include advertising account credentials, internal business secrets, or identifiable customer lists in the questions or answer options.
• Clarify the conditions for receiving rewards, avoid using excessive incentives to encourage inappropriate participation, and address duplicate and robotic responses.
• The results of AI analysis should be reviewed together with the original responses, the structure of the samples, and the research design; they should not be used on their own as a basis for making significant decisions.
• Since the complete terms and privacy provisions cannot be verified reliably at present, business users should obtain official documents that can be saved prior to signing the contract.

Basic information

Recommendation score

Recommendation score: 3.7 / 5. Dezan combines AI-driven questionnaire creation, targeted delivery based on interests, budget management for rewards, and result analysis; it is suitable for brands and research teams that wish to reach an external audience quickly.

The main drawback is the limited scope of the available public data: the free version includes only 5 questions per report, and the capabilities related to APIs, data export, logic processing, and statistics are not clear; moreover, the pages detailing privacy policies and terms cannot be accessed reliably. It is recommended to use short surveys first in order to assess the quality of the data and the overall cost.

Frequently Asked Questions

What is Dezan?

It is an AI-powered survey platform that allows for the creation and modification of questionnaires, the identification of respondents based on their interests, and the analysis of the results collected.

Is Dezan free?

There is a $0 free plan that includes 1 user, 1 workspace, 5 AI-assisted surveys per month with 5 questions each; the number of responses is not limited.

Does “no limit on responses” mean that the survey is completely free?

No. The platform does not impose any limits on the number of responses within the free plan, but a separate budget is required for Google Ads, which is used to reach the target audience, and for the Amazon rewards offered after completing surveys.

Can I design my own questions?

You can choose from templates or create a custom questionnaire from scratch; you can also add questions and select the types of answers. The AI can suggest changes based on the user’s instructions.

How does it find the respondents?

The official website states that targeting is carried out through the user’s own Google Ads account. The actual composition of the sample is influenced by advertising settings and voluntary participation.

Which types of questions are supported?

The public page mentions multiple-choice and short-answer questions, and indicates that there are other types as well, but no complete list is provided. Users who need questions requiring complex logic or matrix formats should first check the product itself.

Is an API provided?

No public API or SDK documentation is available at the moment, so it is not possible to determine whether programmatic creation of surveys, distribution, or export of results is supported.

Is Dezan open source?

No product source code, open-source license, or self-hosting documentation was found; it should therefore be considered a non-open-source Web service.

Is it suitable for formal academic research?

It can be used for quick surveys and data collection, but samples selected based on interests are not inherently representative. Formal research requires a sampling design, ethical review, quality control, and statistical verification.

How much is the enterprise version?

The official website does not specify a fixed price; it is necessary to contact the authorities for details. The enterprise version offers an unlimited number of users, workspaces, AI-assisted investigations, and questions, along with priority support.

Summary

Dezan is suitable for teams that need to create questionnaires quickly and reach target audiences through the open internet. AI can speed up the drafting process and preliminary analysis, but the quality of the questionnaires, the representativeness of the sample, and the reliability of the conclusions remain determined by the research design.

Before use, it is necessary to calculate separately the platform fees, advertising costs, and rewards for answering questions; moreover, a pilot test on a small scale should be conducted to determine the completion rate and the cost associated with obtaining valid samples. When dealing with sensitive information or corporate research, it is also essential to obtain and review the complete terms and privacy documents.