Filterly

A one-sentence summary

Filterly is an AI-powered application for enhancing photos and applying various styling effects. After uploading selfies or photos of pets, users can preview different hairstyles, ages, clothing styles, professional headshots, as well as a range of creative filters.

Tool Introduction

Filterly was developed by the German company Asana Rebel GmbH, and it is currently available through iOS and Android apps. Its focus is not on professional image editing, but rather on using preset AI effects to quickly create photos that are suitable for sharing on social media, as reference for one’s appearance, or for use in professional profiles.

The official website describes the process as three steps: uploading photos, selecting filters, and generating the result. The regular updates available in the app store indicate that the product is still under maintenance; the current version includes features such as intelligent search, bookmarking, facial and style analysis, photo zooming, and basic editing tools.

Main functions

AI hair style and color try-on

Users can apply different lengths, styles, and colors to their selfies as a visual reference before getting their hair cut or colored. The images generated are merely simulated effects and cannot accurately reflect the actual texture of the hair, the proportions of the face, or the final look in reality.

Age change effect

The age filter can create a younger or older appearance, making it suitable for entertainment content and social sharing. It is not a tool for medical, genetic, or health forecasting, and it should not be used to determine the actual process of aging.

Selfie editing and photo enhancement

The app allows for adjustments to selfies, and it provides tools for zooming in on photos as well as for basic editing. Excessive enhancement can alter the texture of the skin, the details of facial features, or identifying characteristics; therefore, it is not suitable to use such apps for official identification photos or documents that require accuracy.

Professional avatar generation

Filterly can transform ordinary selfies into more formal professional headshots, which can be used to preview resumes or as profiles on professional networking sites. Before generating such images, it is necessary to choose a clear, front-facing photo with even lighting and no obstructions.

Facial and styling analysis

The current version offers personalized analysis of the face and appearance, allowing for an evaluation of hairstyles, eyebrow shapes, facial hair on men, and fashion choices. These ratings are generated by algorithms; they do not represent objective standards of beauty nor should they influence a user’s own judgment regarding their appearance.

Virtual clothing styling

Users can preview different outfits and styles to quickly compare visual options. The app store does not indicate whether the clothing corresponds to actual products, so it is better suited for finding inspiration rather than providing accurate size information or allowing virtual try-ons.

Pet portraits and cartoon filters

Filterly allows pet photos to be turned into styled portraits, and it can also transform human photos into cartoon, vintage, or celebrity-style images. Such templates are suitable for use as profile pictures and in social media content, but the resulting images may alter the details present in the original photos.

Smart search and bookmarking

The application update log indicates that filter-based smart search and bookmarking functions have been added, making it easier to find and save commonly used effects among the various templates. It should be noted that the number of templates available as well as the number of templates that can be generated per day may vary depending on the version, region, and subscription status.

Input, processing, and output

Workflow

1. Install the official mobile app and verify that the developer is Asana Rebel GmbH.
2. Take a selfie, or select a clear photo of a person or pet from your album.
3. Choose a template from hairstyles, ages, professional headshots, clothing, cartoons, or other effects.
4. Wait for the AI to analyze the image and create a new version of its appearance.
5. Compare multiple results to check whether the face, hands, edges of the hair, clothing, and background appear natural.
6. Select the version you are satisfied with to save or share it, and remove any unnecessary original images and results promptly.

Usage tutorial

Preview the new hairstyle

1. Prepare a front-facing photo with even lighting, a complete head, and clearly defined hair edges.
2. To access the hairstyle categories, first select a template that resembles the current face shape and shooting angle.
3. Different lengths, bangs styles, and hair colors are generated separately, to avoid relying on just one result for judgment.
4. Pay special attention to checking for any errors in fusion around the forehead, ears, hairline, and neck.
5. Use the results as a reference for communication, and let the barber assess the feasibility based on the actual condition of the hair.

Create a professional avatar

1. Choose original selfies that are not overly retouched, have natural expressions, and show a clear face.
2. Choose a professional avatar or studio-style image, and keep the clothing and background simple.
3. Generate multiple versions, excluding those with abnormalities in the facial features, teeth, glasses, ear accessories, and collars.
4. Compare it with one’s actual appearance to avoid using images that are too altered, as this may lead to misidentification.
5. Before uploading to a resume or professional platform, check the dimensions, cropping requirements, and platform usage rules.

Which users are it suitable for

• Users who plan to change their hairstyle or hair color: quickly compare different visual options before taking action.
• Social media content creators: Create cartoon, vintage, celebrity, or fun-themed altered photos.
• Job seekers and professionals: Preview the more formal avatar styles and then select the appropriate one.
• Regular photography users: Perform light enhancements, enlargement, and styling on selfies.
• Pet owners: Create styled portraits of their pets to use as profile pictures or for commemorative purposes.
• Users who wish to explore fashion styles: quickly view the visual effects of different clothing styles.

Typical use cases

• Create several styling sketches before getting your hair cut or colored, and discuss your personal preferences with the barber.
• Prepare candidate versions of avatars for professional networking platforms, resumes, or personal pages.
• Transform everyday selfies into cartoon, vintage, or themed social media posts.
• Preview different clothing styles to find inspiration for your actual outfits.
• It enhances photos with low resolution, but the details added are those corrected by manual inspection algorithms.
• Create pet avatars, greeting cards, or non-commercial commemorative images.

Product advantages

• The process is simple; ordinary users do not need to understand concepts such as layers, masks, or complex photo-editing parameters.
• It covers a variety of scenarios such as hairstyles, age, profile pictures, clothing, pets, and creative filters.
• Versions for iOS and Android are available; photos taken with a smartphone can be generated and saved directly.
• The intelligent search and bookmarking features help to quickly locate commonly used effects among numerous templates.
• Photo enhancement, zooming, and basic editing reduce the need to switch between multiple apps.
• It supports multiple languages including Simplified Chinese, which makes it easier for Chinese users to use the interface.

Usage restrictions and precautions

• AI may generate unnatural details in faces, hair edges, hands, clothing, or backgrounds.
• Haircuts and fashion styles are visual representations; they cannot replace a hairstylist, a fashion designer, or actual try-ons.
• Paid subscriptions may still have a daily generation limit, and the terms also include restrictions on fair use.
• Free features, trial terms, and available filters vary by region, device, and event.
• Subscriptions may be renewed automatically, and uninstalling the app does not automatically cancel the store subscription.
• Before uploading photos of yourself or others, ensure that the rights to portrait usage, privacy, and any necessary permissions are respected.
• Professional avatars should not alter one’s identity characteristics too significantly; generated images should not be used in scenarios involving IDs, examinations, or identity verification.
• The official terms page is mixed with content related to other products such as coaching services, fitness programs, and mind maps; as a result, the legal information provided is not specific enough.
• The revision date indicated in the official privacy policy is earlier than that of the current version of the application, and some explanations may not cover all the new features.
• The accuracy and suitability of the generated content are not guaranteed; manual review is required for important public uses.

Price and subscription

Filterly can be downloaded for free, but full filters, the number of items that can be generated, and advanced features are available through in-app purchases. The following are the purchase options listed in the Apple App Store in the United States as of August 22, 2026; the store does not clearly indicate the billing cycle and the benefits associated with each item.

According to the official terms, prices vary from country to country. The fees are usually paid in advance at the start of the subscription period, and automatic renewal may occur. Given the existence of many products with similar names, users should check the duration of the subscription, the total cost, the free trial period, the generation limits, and the date of the next charge in the confirmation box provided by the system.

How to cancel subscription

Within the app, it is possible to go to Settings and select Subscription Management; however, subscriptions purchased through Apple or Google usually need to be canceled in the respective store account. Cancellation takes effect at the end of the current payment cycle, and whether the amounts already paid are refunded depends on local laws, store policies, and applicable terms.

Supported platforms

The Apple App Store indicates that the app is available in 20 languages, including English, Simplified Chinese, German, French, Spanish, and others. The fact that a language is supported does not mean that all filters, help content, and customer service materials are fully localized for that language.

Privacy and photo data

According to the official privacy policy, the application may collect information such as account details, contact information, device data, order records, payment information, usage patterns, messages, and content uploaded by users. Photos can be provided through a camera or from an album, and they may be stored on servers or on the user’s device in order to apply various photo effects.

• Officials state that the photos and facial data are used to provide specific functions, rather than to identify users.
• Officials state that regulated facial recognition or biometric templates will not be established.
• In principle, photos are not disclosed to third parties without clear indication and consent.
• Cloud services, analytics, and marketing services may be involved in data processing, and some of the data might be processed outside the European Economic Area.
• Users can request access to, correction of, restriction on processing, transfer of, objection to, or deletion of their personal data.
• After the account is canceled, the data will be deleted or its processing will be restricted within a reasonable time frame, except as required by legal retention obligations.
• Apple’s privacy labels indicate that purchase information, identifiers, usage data, and diagnostic information can be used for cross-app tracking.
• The data security labels on Google Play state that no data is collected or shared, while there are clear differences in the information provided by these two stores.

Since the product requires the processing of photos, and the data security standards vary across different platforms, users who are concerned about privacy should rely on the permissions set within the application, the current privacy warnings, and the written policies. Do not upload identification documents, medical images, sensitive photos of children, or photos of others without their permission.

APIs, GitHub, and open source status

As of the time of verification, Filterly does not offer any public APIs for developers, no official SDKs, nor any documentation that allows for self-service integration. It is designed to be used as a mobile application for consumers, and it is not suitable as a platform for integrating photo-processing functions.

No official open-source repository for Filterly or any open-source license associated with it, as confirmed by Asana Rebel GmbH, was found. The application itself is a commercial, closed-source product; the filter projects with similar names available on the Internet cannot be considered to be its official code.

Basic information

Recommendation score

Recommendation score: 3.7 / 5. Filterly offers a wide range of styling templates, and its interface is simple to use on mobile devices; it is ideal for quickly viewing different hairstyles, creating photos for social media, and generating candidates for professional headshots.

The main shortcomings are the lack of transparency regarding subscription plans and generation limits, as well as the noticeable distortions that can occur in AI-generated photos. There are template remnants in the official terms and privacy pages, along with differences in the way information is presented across different platforms; it is therefore necessary to carefully review these details before paying and uploading sensitive photos.

Frequently Asked Questions

What does Filterly do?

It uses AI to modify and enhance photos of people or pets; its main features include trying out different hairstyles and hair colors, applying age effects, creating professional-style headshots, previewing outfits, enlarging photos, and using creative filters.

Is Filterly free?

The app can be downloaded for free, but advanced features and the number of generations available are offered through a subscription. The free access limits, trial periods, and daily usage quotas vary depending on the region and current promotions.

Does Filterly support Chinese?

The Apple App Store currently includes Simplified Chinese among the supported languages. Some help materials, subscription details, and customer service content may still be displayed in English.

Can I choose an actual hairstyle using Filterly?

It can be used to quickly compare visual directions, but the results generated do not take into account all aspects such as the actual texture of the hair, its volume, and styling options. The final decision should be based on one’s own photos, in-person trials, or advice from a professional barber.

Can the generated professional avatar be used directly?

It can be used as a picture for resumes and professional websites, but it is necessary to ensure that the appearance has not been excessively altered. It should not be used in situations that require genuine photos, such as for identity documents, exams, visas, and identity verification.

What is the subscription price?

The Apple App Store in the United States currently lists several pricing options: 8.99, 11.99, 14.99, 19.99, and 69.99 dollars; however, the names of these options do not provide a complete explanation of all the included periods and benefits. The final details should be based on the purchase confirmation page on the device itself.

Will uninstalling an app cancel the subscription?

No. Subscriptions purchased through the app store need to be canceled in the corresponding Apple or Google account; otherwise, automatic renewal may continue.

Can it be generated indefinitely after payment?

No guarantee can be given based on this. The official terms include a fair use mechanism, and feedback from users along with official responses indicate that advanced users may still face daily generation limits.

Will the photos be saved?

The privacy policy states that photos may be stored securely on servers or local devices in order to enable relevant functions. The specific locations and times of storage are not disclosed for each individual photo function.

Does Filterly provide an API?

No public APIs, SDKs, or developer documentation have been found. The current focus of this product is on consumer mobile applications.

Is Filterly open source?

It is not open source; no repository containing the source code of the product, nor any open source license, has been found.

Can the generated images be used for commercial purposes?

The official terms restrict the use of this service to consumers only, prohibiting its use for commercial purposes. If advertising, products, customer projects, or any other commercial applications are required, written permission from the authorities must be obtained first, along with confirmation regarding the rights to the relevant materials.

Summary

Filterly is suitable for individual users who want to quickly try out different hairstyles, profile pictures, clothing styles, and creative photo effects on their smartphones. Its value lies in its simplicity of use and wide range of templates, rather than offering the level of fine control provided by professional photo editing software.

When using it, the results should be viewed as a visual reference; particular attention should be paid to any distortions that may occur, to the daily usage limits, to automatic renewal options, and to photo privacy. Extra caution is required when using it for commercial purposes, with sensitive photos or in situations related to personal identity.