Editby

A one-sentence summary

Editby is an AI-powered content creation platform designed for brands and marketing teams; it allows for the saving of a brand’s tone and guidelines, enabling AI agents to research topics and generate blogs, social media posts, news briefs, and other marketing drafts as planned.

Tool Introduction

Editby is operated by The Formula AI S.r.l. based in Milan, Italy; its current product offerings focus on brand management, content creation, automated research, and team collaboration. It aims to reduce the amount of work that marketing professionals have to do in adjusting the tone of messages after AI-generated content is produced.

As of August 22, 2026, the homepage of the official website shows mainly an option to join the waiting list, rather than providing a direct path for full registration. There are significant discrepancies in the information presented on the price page, the old FAQ section, and the new homepage; therefore, the current access status and the actual fees to be paid should be based on the status within the account.

Current open status

Users should not consider the waitlist option, the free start option, the 14-day trial period, and the price page as four separate commitments that are all valid at the same time. After applying to use the service, it is necessary to confirm the current plan, the available quota, as well as the procedures for renewal and cancellation, before providing any payment information.

Main functions

Brand information and tone

Users can create profiles for different brands, storing information such as brand descriptions, tone of voice, writing rules, language preferences, and example content. The official recommendation is to upload 3 to 5 representative pieces of work so that the system can learn the existing patterns of expression.

• Save the brand name, positioning, target audience, and core values.
• Set tone requirements such as direct, data-driven, or conversational.
• Upload representative articles or posts as a reference for style.
• It stipulates that expressions, formats, terms, and brand boundaries are prohibited.
• Allow multiple documents and Agents to reuse the same brand context.

Generation of content in multiple formats

The current FAQ listed by Editby includes blogs, LinkedIn posts, news briefs, tweets, press releases, YouTube scripts, and Facebook posts. Different formats follow the writing conventions specific to each platform, but it is still necessary to check the length, links, tags, and platform policies before publishing.

AI Content Agent

An AI Agent can be linked to a brand’s tone, themes, keywords, content types, and schedule; it can automatically research available information and generate drafts. The official process requires user approval before publication, and the Agent should not be seen as an entirely autonomous system for releasing content without any oversight.

Scheduled research and generation

Users can arrange for the Agent to operate on a daily or weekly basis, continuously generating content around predefined themes. The system saves search parameters, publicly available research data, the Agent’s execution logs, error messages, and the drafts that are created.

Research on keywords and competitive content

According to the official website, Editby searches for keywords and analyzes the content that already holds a ranking, thereby providing a basis for writing content on platforms such as Google and LinkedIn. The page does not disclose any information regarding data sources, search volume metrics, regional databases, or methods used for tracking rankings; as a result, the research findings need to be verified using external SEO tools.

Campaign content and activities

Campaign is used to organize documents around a specific goal, such as a product launch, a monthly news bulletin, or a series of stories about the founders. Teams can view drafts, review them, and publish them; they can also assign Agents to generate content on an ongoing basis for these campaigns.

Content calendar

The content calendar helps to schedule blogs, tweets, LinkedIn posts, and news briefs for specific dates. It is useful for balancing the use of different channels and the pace at which content is published, but the current public version does not allow for direct posting to all social media platforms.

Editing and partial rewriting

The generated content can be manually edited in the editor; one can also select specific paragraphs and ask the AI to shorten them, make them more natural, or add examples. Partial rewriting allows other paragraphs to remain unchanged, but it is still necessary to check that the logic and brand guidelines are consistent throughout.

Multilingual content

According to the FAQ, it is possible to create content in any language or to translate existing documents with just one click, while maintaining the same brand tone. However, terms, cultural contexts, and regulatory expressions in different languages still need to be reviewed by professionals who are fluent in those languages.

Team workspace

Editby supports both individual and team accounts; team workspaces allow for the sharing of brand guidelines, activities, and documents, and it is possible to assign roles and access permissions to team members. The privacy policy also covers invitation records, permission levels, and audit activity logs.

The relationship between brands, campaigns, and agents

Working principle

1. Apply for standby status or log in to an existing account to create a personal or team workspace.
2. Create a new brand and fill in its positioning, target audience, tone, terminology, and rules for what is prohibited.
3. Upload 3 to 5 content samples that best represent the brand’s style.
4. Create a Campaign, specifying the goals, channels, dates, and content status.
5. Choose to create the document manually, or configure the AI Agent to generate it continuously.
6. Set a theme, keywords, content format, and daily or weekly schedule for the Agent.
7. The agent studies public information and creates a draft in accordance with the brand’s rules.
8. The team makes modifications after reviewing facts, SEO, copyright, branding, and compliance.
9. Publish it on the target channels, and then use the performance feedback to inform the selection of topics and rules for the next round.

Usage tutorial

Create the first brand tone

1. Choose a brand that already has a consistent content style; do not combine samples from multiple brands at the same time.
2. Describe the product, target audience, value proposition, market, and key competitive advantages in a single paragraph.
3. List three to five intonation words, and provide positive and negative examples for each word.
4. Add common terms, product names, capitalization rules, and expressions that are not allowed.
5. Upload 3 to 5 pieces of content that demonstrates consistent performance and has been recognized by the brand.
6. Create blog posts and social media posts on the same topic to check for consistency across formats.
7. Record the deviations and revise the rules until the output can serve as an editable draft.
8. Do not upload confidential client information, unpublished financial data, or documents for which you do not have permission to handle.

Configuration content Agent

1. First, create the target campaign to define the business objectives for these content services.
2. Choose the right brand to prevent agents from using other customers’ tones and materials.
3. Set specific boundaries for the theme, such as the target audience, industry, region, and level of depth of the content.
4. Add the main keywords, but avoid mechanical repetition or stuffing.
5. Choose a format such as blog, LinkedIn, newsletter, or any other format that is appropriate for your needs.
6. Start with low-frequency weekly operations to validate the research and writing style, before increasing the frequency.
7. Specify that all outputs should first enter the draft or review stage, and not be released to the public directly.
8. Check the first-run logs, data freshness, and the repetition rate of facts and content.
9. Adjust the brand rules, themes, and creation plan based on team feedback.

Review an AI draft

1. Ensure that the title and the text truly address the questions of the target audience.
2. Verify each item – the dates, numbers, names, products, and the facts presented in the quotations.
3. Remove absolute conclusions that cannot be proven and generic AI clichés.
4. Check whether the examples, experiences, and customer stories are genuine and authorized.
5. Check whether the keywords, paragraphs, internal links, and search intent are natural.
6. Select the specific paragraph you want to rewrite; avoid rewriting the entire text at once, as that could ruin the content that has already been confirmed.
7. The brand manager is responsible for finalizing the tone and reviewing legal risks.
8. After publication, track rankings, views, clicks, and conversions; the number of generated items does not serve as a substitute for actual performance.

Team collaboration process

Price and package status

As of August 22, 2026, the pricing page shows the monthly subscription costs for the Starter, Pro, and Enterprise plans, but placeholder text such as “Feature 1” is still used to indicate the various benefits associated with each plan. This page does not provide information regarding the actual number of brands, users, agents, documents, or research credits available in each plan.

Subscribe and Cancel

The terms of service state that paid subscriptions are automatically renewed, and cancellation takes effect at the end of the current billing cycle; the platform may also adjust prices after giving appropriate notice. Refunds are handled in accordance with separate refund policies, although the available information does not outline the detailed rules for refunds.

• Being added to the waiting list does not mean that a package has been purchased.
• The initial free period and the 14-day trial period are not identical; the information displayed on the account should be taken as the reference.
• The details on the price page are placeholder text; it is not possible to determine which plan is suitable for a team based on them.
• Before making the payment, confirm the number of brands, seats, agents, documents, and the amount of research allowance.
• Verify whether the annual payment switch button offers a genuine discount and handles refunds.
• If a nonprofit discount is needed, you can inquire whether the 50% discount mentioned in the old FAQ is still valid.
• After cancellation, it is necessary to export the data of key brands and documents before the end of the current cycle.

Which users are it suitable for

• Brand content team: Uniform the tone of blogs, social media posts, and news briefs.
• Founders and personal brands: Allow AI to use existing representative articles as a reference to generate editable drafts.
• Content marketers: Create content consistently around keywords and ongoing research.
• Multi-brand agent: Isolates rules and samples among different brand materials.
• Small marketing team: Collaborative review using Campaign, calendar, status, and roles.
• Multilingual services: Translation and creation of content in various languages, followed by review by local staff.
• SEO team: Uses the research findings to draft the initial version and reviews it with professional data tools.

Typical use cases

• Compile the representative articles of the founders into brand tone guidelines.
• Create blogs, news briefs, and social media content campaigns around the product launch.
• The Agent analyzes industry topics on a weekly basis and creates blogs for review.
• Rewrite a long article into versions for LinkedIn, Twitter, and Facebook.
• Translate the English content into another language while maintaining consistent brand expression.
• Allow multiple team members to track draft and review statuses in the same activity.
• Perform local edits on existing paragraphs, such as shortening them, changing their tone, or adding examples.

Product advantages

• Focus on brand materials and key content, rather than writing prompts from scratch each time.
• The same brand tone can be reused in blogs, social media content, briefings, and scripts.
• AI Agents connect open research, scheduled generation, and campaign organization.
• It supports individual and team workspaces, as well as the saving of role and activity logs.
• Documents can be edited manually or revised partially by AI, while human control is maintained.
• It supports multi-language generation and translation, making it suitable for creating content for various markets.
• Information on the legal entity of the company, its Italian address, and the data controller is made public.

Usage restrictions and precautions

• The current homepage requires users to be added to a waiting list; it cannot be assumed that all visitors will be able to register immediately.
• The pricing page still uses placeholder text and lacks the information needed for comparing available packages.
• There are differences in the version specifications among the free version of the homepage, the trial version of the old FAQ, and the pricing page.
• The official website does not disclose the underlying models used, the context length, or the cost per generation.
• There are no public data sources, methods for determining region or search volume in research on keywords and rankings.
• AI research may rely on outdated, incorrect, or low-quality public information.
• Automatic agents can increase productivity, but they may also continuously generate repetitive or incorrect content.
• Multilingual generation cannot replace native-language editing, cultural adaptation, and checks for local laws.
• No complete list of direct publishing channels was found; it should be used as a draft tool.
• The service does not guarantee continuous availability; maintenance and technical issues may disrupt the Agent schedule.

Copyright and Commercial Use

The terms of service confirm that users retain the right to upload content, and they grant the platform limited permission to process such content in order to provide services. Users can use AI-generated content for commercial purposes, but they only have a license to do so and are still responsible for reviewing the content before publishing it.

• Only upload brand materials and articles for which you possess the rights or have received authorization.
• AI-generated content is not guaranteed to be accurate, complete, or suitable for specific purposes.
• Check whether the draft resembles copied content from public articles, competitors, or training samples.
• Do not allow AI to create fake customer reviews, data, experiences, quotes, and cases.
• Images, trademarks, names of persons, and third-party materials require separate verification for authorization.
• Press releases and advertising content must include facts and commitments that have been verified by the person in charge.
• Users are responsible for the publication of content and any infringement of third-party intellectual property rights.

Privacy and data security

Editby takes care of accounts, brands, campaigns, documents, Agent configurations, team permissions, research queries, execution logs, and the content that is generated. Payments are handled by Stripe, and the platform states that it does not store the full card numbers on its own servers.

The privacy policy states that aggregated and anonymized data can be used to improve AI, but specific user data will not be used to train models that are accessible to other users. Brand information is still processed by AI systems; therefore, highly sensitive data that is subject to confidentiality agreements must first obtain authorization.

• Encryption is used for sensitive static data during transmission.
• The platform states that it uses row-level security to isolate the data of different accounts.
• Service providers include Supabase, Stripe, Cloudflare, Upstash, and analytics providers.
• Once a personal account is deleted, its data is scheduled to be removed within 30 days, while backups are retained for up to 90 days.
• A team account may continue to retain shared data as long as other members are active.
• Anonymized analysis data may be retained indefinitely.
• Users can request access, correction, deletion, portability, restriction, or objection to processing based on their location.
• International transfers may be secured through standard contract clauses and data processing agreements.

Supported platforms

APIs, GitHub, and open source status

No public API, official SDK, or verifiable repository of the product’s source code related to Editby has been found. The terms of service explicitly prohibit unauthorized reverse engineering and extraction of source code; therefore, it should be considered a closed-source hosting platform at present.

Basic information

Recommendation score

The recommendation score is 3.8 out of 5. Editby has a clear new direction; its brand tone, representative samples, agent research, campaigns, and team review together create a more comprehensive content workflow than that achieved through a single AI conversation.

The biggest issue at present is that the products are still mainly listed on a waiting list, and the information provided on the price pages is placeholder content; moreover, the definitions of free versions and trial versions are not consistent. It is recommended to first request a free trial and use actual product samples for testing. Do not make purchasing decisions based solely on the information on the price pages until the official packages and documentation are available.

Frequently Asked Questions

What is Editby used for?

Editby is used to preserve the brand’s tone, organize campaign content, and enable AI agents to analyze topics and generate draft marketing materials for various channels according to a schedule. These drafts are then edited and published after being reviewed by the team.

Can one register for Editby directly now?

The current homepage primarily guides users to join the waiting list; it is not possible to ensure that all new users can immediately access the full working area. Users with existing accounts can still try to log in.

Is Editby free?

The homepage states that it is possible to start using the service for free without a credit card, but it also indicates that one must join the waiting list. The amount of free usage and its duration are not disclosed; the actual details can be found in the invitation sent and on the account page.

Is there a 14-day free trial?

The website’s standalone FAQ still states a 14-day free trial, while the new version of the homepage uses the wording “start for free” and “waiting list”. These two approaches may correspond to different stages of the product, and reconfirmation is required during registration.

What is the current price?

The pricing page shows that Starter costs $9.99 per month, Pro costs $19.99 per month, and Enterprise costs $29.99 per month. Since the benefits are still indicated as placeholder text, it’s not possible to determine whether these are indeed the currently available subscription plans.

What types of content can be generated?

The official FAQ lists blogs, LinkedIn posts, news briefs, tweets, press releases, YouTube videos, and Facebook posts. All of this content must be manually reviewed before it is published.

How can make the content more in line with one’s own brand?

Create brand materials, establish guidelines for tone and writing style, and upload 3 to 5 of the most representative pieces of content. After testing, add additional rules regarding prohibited expressions, terminology, and formatting requirements.

Will the AI Agent publish content automatically?

The current public process emphasizes the need for agents to carry out research and create drafts, which are then reviewed by users before being published. There is insufficient evidence to show that it can connect to all channels and enable unmonitored publishing.

Is Chinese supported?

Officials state that documents can be created in any language or translated with a single click, so it is possible to use Chinese. However, the tone, facts, punctuation associated with Chinese brands, as well as local search optimization, still require manual review.

Can the team use it together?

Yes. The team workspace allows for the sharing of brand rules, campaigns, and documents, as well as keeping track of member roles, invitations, and activity logs.

Can the generated content be used for commercial purposes?

The terms allow users to use AI-generated content for business purposes, but they must verify its accuracy as well as ensure that any third-party rights are respected. Brand samples, images, quotes, and examples must all be used in accordance with legal permissions.

Will user-generated content be used for training?

The privacy policy states that aggregated, anonymized data may be used to improve AI, but user-specific content will not be used to train models that are accessible to other users. The content is still processed by AI, and sensitive information should be uploaded with caution.

Are APIs or open-source code available?

No public APIs, official SDKs, or source code repositories were found. Editby is a closed-source hosting service, and its terms of service prohibit the extraction of source code without permission.

What happens to the data after unsubscribing?

The terms allow for a request to export data within 30 days after termination. The privacy policy states that personal account data is typically processed within 30 days of deletion, while backups may be retained for up to 90 days.

Summary

Editby combines the brand’s tone, representative samples, content initiatives, AI research agents, and team reviews to create a continuous content system. It is suitable for marketing teams that wish to produce content on a large scale without losing their brand’s identity.

However, the homepage, FAQ page, and pricing page have not yet been fully synchronized, and the actual availability, free quotas, and package benefits remain unclear. The safest approach is to first join the waiting list and carry out a real trial, verifying the data, language, quality of research, team permissions, and payment processes before making a purchase.