Bertha.ai

A one-sentence summary

Bertha.ai is an AI writing assistant designed for website construction, marketing, and SEO tasks; it allows the creation of short texts, longer articles, product descriptions, images, and alternative text through a Chrome extension. However, the native WordPress plugin is no longer compatible with the latest versions of WordPress.

Tool Introduction

Bertha AI was launched in 2021; in its early stages it was known for being integrated into the WordPress editor as well as various popular page builders. After users enter information regarding their brand, company, target audience, and desired tone, they can use predefined prompts, chat interfaces, and text-generation tools to create website content.

In February 2026, the authorities announced that the WordPress plugin had been removed from the plugin repository, and they decided to stop supporting new installations of WordPress. The official website now recommends using Chrome extensions instead; existing accounts can continue to be used, but the product is currently in a phase of maintenance and evaluation.

Current product status

Main functions

AI website copywriting

Bertha offers over 30 creative suggestions for creating homepage titles, key selling points, service descriptions, action buttons, and other website text. Users need to provide information about the brand’s background, target audience, and desired tone, after which the resulting content can be edited in terms of facts and style.

Chatting and writing long texts

Chat and Ask Me Anything can handle open-ended questions, and the text-entry feature facilitates the creation of articles, blogs, or longer pages. The free version also provides access to chat, but the monthly limit of 500 characters can be easily exhausted when providing a long response.

SEO content

• Generate candidates for SEO titles and page titles.
• Write Meta Descriptions and search summaries.
• Create website titles and paragraphs that include the key words.
• Organize outlines, sections, and frequently asked questions for the blog.
• Generate social media headlines and promotional text.
• Multiple wording options are provided for the editor to compare.

Product description

Bertha can generate descriptions for product content such as that from WooCommerce and Easy Digital Downloads. Since the WordPress plugin has been discontinued, new projects should first verify whether the Chrome extension functions properly in the relevant input fields in the target platform.

Image generation and search

The product offers services for AI-driven image generation and image search, allowing visual elements to be added to articles or marketing materials. Generated images may contain errors related to people, text, trademarks, and product details; it is therefore necessary to check the licensing status and accuracy of such images before publishing them.

Image Alt text

Bertha can generate alternative text from images, while Pro offered the ability to process multiple Alt texts and image captions at once. The free version allows for the creation of Alt text for individual images when they are uploaded; the batch processing feature is available only in the paid version.

Brand information and tone

Users can set the brand name, company description, target audience, and writing style, so that different prompts can share the same background. Brand configuration merely creates a context; it cannot replace a formal brand manual or human editing.

How to use Chrome extensions

1. Make sure to use Chrome or another browser that supports Chromium extensions.
2. Install Bertha through the official installation portal and log in to your account.
3. Open Bertha in a supported web editing or input environment.
4. Fill in the brand, audience, objectives, tone, and the type of content to be generated.
5. Select a preset prompt or chat mode and generate a draft.
6. Check the facts, grammar, SEO, brand tone, and copyright before pasting and publishing.

Tutorial on creating website copy

1. First, determine the purpose of the page: for example, to provide consultations, sell products, or introduce services.
2. Clarify the brand positioning, target audience, key pain points, and unique selling points.
3. Use the title hint to generate multiple main titles and subtitles for the home screen.
4. Generate the benefits, feature descriptions, trust information, and action buttons separately.
5. Remove redundant and exaggerated content, and add verifiable data and limitations.
6. Place the final text on the actual page to check its length, hierarchy, and appearance on mobile devices.

Create long article tutorials

1. Identify the topic, search intent, reader level, and objectives of the article.
2. Create an outline first, then remove the sections that are unrelated to the topic or cannot be verified.
3. It is generated in batches by chapter, to avoid generating large amounts of irrelevant content in a single request.
4. Add real-world experience, product data, case studies, and verified information.
5. Check for facts, citations, repetitions, AI clichés, and keyword stuffing.
6. Complete the title, description, internal links, image Alt text, and final manual review.

Tutorial on creating Alt text

1. To determine whether an image conveys a message, purely decorative images should typically use an empty Alt text.
2. Have Bertha generate short alternative text for the images that need to be described.
3. Check whether the people, objects, actions, charts, and scenes have been identified correctly.
4. Remove repetitive phrases such as ‘Image display’ and describe the key information directly.
5. Do not mechanically insert keywords for SEO purposes.
6. Provide more comprehensive textual explanations for complex charts within the main text.

Which users are it suitable for

• Website designer: Creates editable drafts for clients’ pages quickly.
• WordPress maintenance team: Existing projects can continue to use them, but it is not recommended to install old plugins.
• Small business owners: Generate service content, homepage text, email messages, and social media posts.
• SEO Editor: Create draft titles, descriptions, outlines, and Alt text.
• E-commerce management: Writing product descriptions and promotional content.
• Content creators: Write in various web tools through Chrome extensions.
• Website agents: Use the Pro plan to serve multiple clients and websites.

Typical use cases

• Create draft versions of the homepage, About page, Services page, and Contact page for the new website.
• Create an outline for the blog topic and expand the sections.
• Generate multiple versions of descriptions for the product catalog.
• Batchly add candidate Alt text and titles for images.
• Write titles and Meta Descriptions for Google search results.
• Generate posts for Facebook, LinkedIn, and other platforms.
• A draft version is created for discussion when the client’s content is not provided for a long time.
• Use the chat window to rewrite, shorten, expand, or adjust the tone.

Product advantages

• Templates designed specifically for websites, SEO, products, and marketing copy.
• Chrome extensions can be used across multiple web input environments.
• The free version provides a limited amount of space for basic text, images, and Alt text.
• Pro promotion allows for a large amount of text and use by multiple websites or users.
• Brand information can be reused for different copywriting tasks.
• It also supports text, images, and alternative text.
• The official support team has extensive knowledge of WordPress and the website industry.

Usage restrictions and precautions

• The WordPress plugin has been deprecated and will not function properly in the latest version of WordPress.
• The official founder stated that the product has reached its natural end point, and long-term maintenance poses uncertainties.
• The announcement from February 2026 only promised to continue the evaluation for 6 months; therefore, it is now necessary to reconfirm the status of the service.
• Different pages on the official website state that the monthly image limit for Pro is either 20 or 50 images, with inconsistent information.
• ‘One million words’ and ‘unlimited use’ are still subject to fair use, unusual activity, and automation restrictions.
• AI-generated copy may contain errors, clichés, false promises, and repetitive content.
• Automatic Alt text may misidentify images, affecting the accessibility experience.
• Chrome extensions need to read webpage content; it is necessary to check the permissions and privacy policies before installing them.
• Official support is available only in English, with a claim that responses are provided within 24 hours on business days.
• The historical packages and WordPress features from the old blog should not be considered as current benefits.

Comparison between the free version and Pro

Prices and refunds

On Bertha’s main page, the free version and the Pro features are highlighted, but the current price is not clearly displayed in the same area. An official partnership page that is still accessible indicates that the Pro version costs $20 per month, with a 7-day refund guarantee; the actual price at the time of purchase shall prevail.

It is necessary to check before making a purchase.

• Show the current monthly fee, taxes, and auto-renewal date for Pro.
• Is the monthly limit for images 20 or 50?
• Whether the Chrome extension continues to be maintained and is compatible with the target browsers.
• Whether the refund guarantee remains 7 days and the applicable conditions.
• What happens to the content, history, and brand information once an account is canceled?
• Is it possible to export historical content if the service is terminated?

Fair Use Rules

Bertha made it clear that even if a package specifies unlimited usage, limits can still be set in cases of abnormal or excessive use. The system prohibits large-scale access through robots or other automated means, and accounts may be terminated as a result of abuse.

• Do not use scripts to simulate manual clicks in order to generate content in bulk.
• Do not generate pornographic content, fake news, false information, or any inappropriate material of a political nature.
• Users are responsible for the risks associated with generated text, images, and intellectual property.
• Abnormal activity may trigger automatic filtering, usage tracking, and account review.
• Severe abuse may result in the account being deleted without a refund.

Supported platforms

Content quality and SEO considerations

• Search engines need helpful, original content, rather than unedited bulk of AI-generated text.
• Check the product parameters, prices, qualifications, case studies, and statistical figures.
• Remove the unfulfillable claims such as ‘best’ and ‘guaranteed conversion’.
• Avoid using the same structure and similar paragraphs on multiple pages.
• Add first-hand experience, real images, tests, and business details.
• The title, description, and content should align with the user’s search intent.
• Check AI-generated images for copyright, trademarks, text, and factual accuracy.

Privacy and extended permissions

Bertha generates text and images through cloud services, and the Chrome extension may also have access to the content of the web pages that the user is editing. There is limited information available regarding the specific data captured by this extension; users should check each permission and the latest policies associated with it when installing the extension.

• Do not include customer passwords, personal data, contracts, or unpublished confidential information in the prompt.
• It can be enabled to make use of independent browser settings on a broader scale, or only for the websites that require it.
• Check whether the extension requires reading all data from the website.
• Confirm the methods for entering, generating records, and saving/deleting brand information.
• Cancel the account and website access in a timely manner upon leaving the job or when the project is completed.
• Disclose to customers the scope of using AI to process their content.

API, GitHub, and open-source status

Bertha’s fair use policy mentions products such as Web Apps, Chrome extensions, WordPress plugins, and APIs, but the official website does not provide any developer API documentation or a way to obtain self-service keys. Therefore, it should not be considered a public API platform at present.

No verifiable official GitHub repository for the source code has been found; the core generation service and the Chrome extension are commercial products. Although WordPress plugins were once available in the official plugin repository, this does not mean that the entire product is open source or that it is still being maintained.

Migration suggestions

1. Export or copy frequently used prompts, brand configurations, favorites, and historical content.
2. List the pages, users, and customer websites that rely on older WordPress plugins.
3. Stop installing new or re-enabling deprecated plugins in the latest version of WordPress.
4. Verify in the testing environment whether the Chrome extension meets the current workflow requirements.
5. Provide alternative tools separately for long texts, alt text, product descriptions, and images.
6. Cancel subscriptions that are no longer needed, while retaining the payment and cancellation records.
7. After migration, remove any unused plugins, accounts, and permissions from the website.

Basic information

Recommendation score

The comprehensive recommendation score is 3.2 out of 5 points. Bertha offers certain conveniences regarding website copy, Alt text, and writing within Chrome; its free version is suitable for a preliminary trial use.

However, the core development of WordPress has come to an end; there is significant uncertainty regarding new features and long-term support, and the information available on its official website is inconsistent. New users should consider alternatives that are more actively maintained, while existing users should prepare for a migration as soon as possible.

Frequently Asked Questions

What is Bertha.ai?

It is an AI writing and image assistance tool designed for websites, SEO, products, and marketing content.

Can Bertha still be used with WordPress?

Old plugins may still be usable for some existing users, but they have been discontinued and are not compatible with the latest version of WordPress; therefore, their installation is not recommended.

Which version should be used now?

Officials recommend using a Chrome extension instead.

Is there a free version of Bertha?

Yes, the free version allows for the creation of 500 words and 5 images per month, and it includes basic capabilities for generating Alt text.

How much is Pro per month?

An official partnership page indicates a cost of $20 per month, but the main page does not show the current price; the actual amount due is as indicated on the settlement page.

How many images is Pro allowed to have?

The official homepage states 50 per month, while another official page mentions 20 per month; it is necessary to confirm this before making a purchase.

Is it true that there is no limit on the usage?

It remains subject to the fair use policy; abnormal usage and automated bulk generation may result in limits being imposed or the account being terminated.

Is it possible to generate Alt text in bulk?

The Pro version offers batch Alt text functionality, but new users should first check the current implementation in the Chrome extension.

Are APIs provided?

There are no public developer API documents or self-service key interfaces available.

Is Bertha open source?

The core cloud services and Chrome extensions are not open source, and no official GitHub repository containing their source code has been found.

Is it suitable for a long-term subscription?

The product is currently in the maintenance and evaluation phase; before subscribing for a long-term period, it is necessary to confirm any upcoming updates, the duration of the service, and the possibility of exporting data.

Is Chinese supported?

While the generation model can handle Chinese, the website interface, documentation, and support are primarily in English; the quality of Chinese output needs to be tested using the free quota first.