Apply to Newor Media

What is Newor Media?

Newor Media is a programmatic advertising management platform designed for website publishers. It helps websites sell their advertising inventory by employing methods such as Header Bidding, real-time bidding, machine learning optimization, data reporting, and manual Ad Ops services.

This tool is not an AI content generator; rather, it uses algorithms and automation to optimize advertising demands, placement, and earnings. Websites must pass verification and meet the requirements regarding content, traffic, and advertising policies.

Core services

• Provides display and video advertising units for websites.
• Connects multiple advertising networks, trading platforms, and demand sides.
• Increase bidding competition through Header Bidding.
• Algorithms are used to adjust ad prices and filling strategies.
• Provides real-time or daily earnings reports.
• The Ad Ops team optimizes ad slots and the user experience.
• Design customized implementation solutions for large publishers.

How to use AI and machine learning

• Optimize the base price based on historical bidding data.
• Predict the needs of different ad slots and visitors.
• Automatically select more competitive source of demands.
• Monitor changes in fill rate, CPM, and RPM.
• It assists in identifying abnormal traffic and ad performance.
• Find a balance between revenue and page experience.

Header Bidding

Header Bidding allows multiple advertisers to bid simultaneously for the same ad slot, rather than requesting it from a single network one after another. Greater competition generally helps to increase the CPM, but the actual earnings are still influenced by factors such as the region where the traffic comes from, the topic of the content, the season, and the level of visibility of the ad.

Real-time bidding and sources of demand

Newor Media connects website inventories to various networks, advertising trading platforms, and supplier platforms, and is authorized to resell Google ad placement requests. The ad that is displayed in each case is determined by bidding processes, compliance requirements, and page characteristics.

Display and video ads

• Supports standard web banner ad sizes.
• It offers responsive ad spaces that adapt to different screens.
• It supports generating revenue from display ads and video ads.
• Adjust the position and quantity according to the page layout.
• Track the visibility and revenue at the ad slot level.
• Configure custom strategies for high-value pages.

Advertising operation support

• Assist with adding ad codes and ads.txt entries.
• Apply for and connect with multiple advertising demand partners.
• Provide suggestions for ad slots and page layout.
• Monitor earnings, visibility, and loading performance.
• Handle demand-side approvals and technical issues.
• Adjust the monetization strategy continuously based on the data.

Data and reports

The platform offers a publisher dashboard; according to the website’s FAQ, it is possible to view daily views and revenue. Catapult and Premier also provide more detailed information on ad visibility, breakdown data, and personalized analyses.

Which websites are suitable?

• An independent website that continuously publishes original English content.
• Blogs that already have a stable flow of visitors from the United States.
• Publishers who wish to upgrade from AdSense to managed bidding.
• There are no content companies without an in-house Ad Ops team.
• Websites that need to demonstrate monetization through a combination of video ads.
• Large media outlets that wish to obtain exclusive data and customized implementation.

Typical use cases

• Connect technology or knowledge blogs to multiple advertising clients.
• Increase the bidding competition for existing banner ads.
• Compare the RPM and visibility of different ad slots.
• Increase revenue from video ads for content websites.
• Let a professional team manage ads.txt and Header Bidding.
• Establish a combination of domestic and international demands for large media outlets.

Which websites are not suitable?

• Websites whose main content is not in English.
• Low-value websites created in bulk for advertising purposes.
• Websites containing gambling, cryptocurrency, adult, or weapons-related content.
• Anime, comics, song lyrics, APK downloads, or illegal streaming websites.
• Websites that fail to provide clear navigation and original, up-to-date content.
• Publishers who are unwilling to meet the requirements for exclusive cooperation as stipulated in advertising campaigns.

Application process tutorial

1. Ensure that the website features primarily original English content.
2. Check the navigation, privacy policy, and content updates.
3. Remove invalid traffic, infringing content, and restricted topics.
4. Prepare the website address, monthly traffic volume, and the main regions of visitors.
5. Fill out the application form and access the publisher’s dashboard.
6. Wait for the team to review the website’s quality and eligibility in terms of traffic.
7. Read the cooperation agreement, revenue sharing details, and exclusive requirements.
8. Ad technology configuration begins once approval is granted.

Tutorial for launching advertisements

1. Follow the instructions to complete Google Ad Manager and seller approval.
2. Add the authorized sales records to ads.txt.
3. Install the Header script or allow the team to assist with the installation.
4. Add standard ad units to the testing environment.
5. Check the page layout, loading speed, and mobile experience.
6. Ensure that the advertisement does not cover the main text or navigation.
7. Observe the initial fill, CPM, RPM, and errors.
8. The official launch is achieved through gradual adjustments on a small scale.

Tutorial on revenue optimization

1. Record the baseline values for traffic, RPM, and page speed before going live.
2. View ad slot performance by page type.
3. Compare the visibility rate, fill rate, and unit revenue.
4. Remove ads that affect the user experience but generate low revenue.
5. Test locations, sizes, and video ad combinations.
6. Observe at least one complete cycle and take seasonal changes into account.
7. Discuss the minimum price and requirement adjustments with the Ad Ops team.
8. Track user retention and search traffic simultaneously.

Comparison of Publisher Projects

Can smaller websites apply?

Articles on Newor Media mention that websites can attract around 5,000 users per month, but this figure is not specified as a standard threshold for approval on the official project page. Smaller websites can submit an Elevate application; ultimately, approval depends on the quality of the content, the location, and the approval status of any advertising partnerships.

Cost and revenue sharing

Newor Media does not adopt a monthly subscription fee model for its software; instead, it operates through revenue sharing based on advertising income. The official website does not specify a fixed percentage for this sharing, and the actual percentage, any deductions, as well as the details of the services provided are determined in accordance with the terms of the Insertion Order agreement.

Payment rules

The official website guarantees that all publishers will use a Net 30 payment term, with the amounts due being paid based on the figures determined at the end of each month. The actual methods of payment, currency used, tax details, and minimum thresholds must be specified in the account agreement.

Commitment period and exit

The advertising policy page requires that a website remain in partnership for at least 3 months, but the FAQ mentions an option to withdraw within 24 hours without the need for a long-term contract. There is a discrepancy between these two statements; when signing a contract, it is necessary to follow the terms regarding the duration of the partnership and the process for withdrawal as specified in the current Insertion Order.

Requirements for exclusive partnerships

The advertising policies require Newor Media to have exclusivity in programmatic demand management in order to reduce duplicate supply paths. The FAQ states that direct sales of ads can be an exception, and publishers must identify which ad inventories and partners need to be removed.

Requirements for website content

• The content must be original, valuable, and updated regularly.
• The website needs clear navigation and to meet Google’s standards.
• It is not acceptable to use low-quality ads as a primary means for arbitrage.
• It must comply with Newor Media’s and Google’s advertising policies.
• Supported standard ad sizes must be used.
• It is necessary to maintain privacy policies and user consent mechanisms.

Contents with explicit restrictions

• Anime and comics.
• Gambling, lotteries, and cryptocurrencies.
• Adults, alcohol, weapons, and political content.
• Illegal streaming, song lyrics, and celebrity news.
• Short links and APK downloads.
• Religious websites and other content subject to policy restrictions.

Risk of invalid traffic

• It is not allowed to purchase robots or exhibits made with low-quality materials.
• It is prohibited to induce users to click on advertisements.
• The sources of traffic need to be explainable and traceable.
• Abnormal clicks may result in deductions or account suspension by the requester.
• Publishers should monitor crawlers, attacks, and abnormal referral traffic.
• Upon identifying an issue, the relevant source should be stopped immediately and the team should be contacted.

Advertising experience and website speed

The platform claims that its ads and header scripts have been optimized for speed, but any third-party ads will result in additional requests, as well as changes to the scripts and layout. Publishers should monitor key web page metrics, bounce rates, and the mobile experience on their own.

Privacy and user consent

• Programmatic advertising involves cookies, devices, and ad identifiers.
• Websites must provide a clear privacy policy.
• The applicable regions require mechanisms for approval and rejection.
• Only necessary data should be transmitted to advertising partners.
• It is necessary to maintain the ads.txt file and the authorized sales relationships.
• Disclosures should be updated promptly in response to changes in policies or partners.

How to interpret the revenue figures?

The statistics on website visitors, impressions, case studies, and revenue growth provided on the official website are intended to illustrate the scale and experience of the platform; they do not guarantee that individual websites will achieve similar results. A more reliable approach is to conduct controlled tests and compare net RPM, page speed, and user retention rates.

Google Certified Publishing Partner

Newor Media is a Google Certified Publishing Partner and is authorized to resell requests from Google Ad Exchange. This certification indicates that the company meets Google’s requirements for partners, but it does not mean that all websites that apply will be approved.

APIs and developer capabilities

No universal self-service APIs or SDKs available for external developers have been found. Technical integration is primarily achieved through ad scripts, ads.txt files, dashboards, and custom implementations; the capabilities for data export depend on the account plan in place.

GitHub and the open-source status

No official advertising bidding systems, machine learning tools, or core repositories related to management platforms provided by Newor Media were found. Its Header Bidding technology and platform constitute commercial services and should not be classified as open source.

Product advantages

• Connects multiple advertising networks and trading platforms.
• It offers managed Header Bidding and algorithm optimization.
• We have a partnership status as a Google-verified publisher.
• It also provides a technical platform as well as manual Ad Ops support.
• It supports the display of video ads and their monetization.
• A Net 30 payment term is favorable for cash flow.
• Offer tiered programs for publishers of different sizes.

Usage restrictions

• Websites need to undergo content and traffic review.
• It is primarily aimed at English-language websites and traffic from the United States.
• Multiple types of website themes are explicitly excluded.
• Programmatic advertising campaigns usually require exclusive partnerships.
• The profit-sharing ratio is not uniformly and publicly disclosed.
• Ads increase the burden on privacy, speed, and the user experience.
• The commitment period and exit procedures need to be verified against the contract.
• The core technology is not open-source and there are no public APIs available.

Basic information

Recommendation score

The comprehensive recommendation score is 4.1 out of 5 points. Newor Media is suitable for websites that possess original English content and a stable audience in the United States, and that seek managed bidding support; however, it is important to carefully examine the revenue sharing arrangements, exclusivity terms, commitment period, and privacy policies before applying.

Frequently Asked Questions

Is Newor Media an AI tool?

It is a publisher advertising management platform that uses algorithms and machine learning to optimize ad bidding.

Is a monthly fee required to apply?

The official website does not show the monthly fee for the software; revenue is primarily generated through advertising partnerships.

Can small websites apply?

You can try Elevate; the article mentions around 5,000 monthly users, but approval is still required.

What are the requirements for Catapult?

At least 60,000 page views of American pages are required each month.

What are Premier’s requirements?

At least 420,000 page views of American pages are required each month.

How soon is payment due?

The current standard payment term is Net 30.

Is an exclusive partnership needed?

Programmatic advertising requests usually require exclusivity; however, direct advertising sales can be an exception as specified in the FAQ.

Does it support Chinese websites?

The current advertising policy requires websites to use English.

Is Newor Media open source?

The core advertising management and bidding technologies do not have open-source code.