Affiliate

What is TxtCart?

TxtCart is a conversational SMS marketing and abandoned cart recovery platform designed for Shopify merchants. It sends text messages to authorized subscribers via the brand’s dedicated phone number, and uses AI to engage in two-way conversations with customers, answering their questions, resolving purchase issues, and guiding them back to the checkout process.

The product supports both one-time mass messaging and Flow triggers based on store events. Compared to messaging tools that only send predefined templates, TxtCart offers better capabilities in terms of ongoing conversations, product information, personalized recommendations, and human support.

Main functions of TxtCart

• Abandonment recall: An automatic text message conversation is initiated once the customer decides not to complete the purchase.
• Two-way AI conversation: Understands the response and proceeds to answer questions regarding products, discounts, or delivery.
• Flow Builder: Create automated customer journeys based on store events, time, and customer attributes.
• SMS Campaign: Send marketing messages to a group of subscribers immediately or at scheduled times.
• SMS Inbox: Provides a centralized view of customer replies, allowing for manual handling of the conversations.
• Customer segmentation: Create dynamic customer groups based on purchasing behavior, interactions, attributes, and actions.
• Knowledge base: Automatically retrieves information on store products and policies to help the AI provide accurate responses.
• AI Skills: Configure add-on sales, recommendations, and specific business actions.
• Subscriber growth: Obtain SMS consent through compliant channels such as Shopify checkout.
• Brand short link: Use branded links in text messages and track clicks.
• Dedicated number: Apply for free phone numbers in the United States and Canada for your store.
• Revenue analysis: Tracks how conversations, responses, conversions, orders, and text messages contribute to revenue.

How does product recall due to customer rejection work?

1. Customers leave their phone numbers during the Shopify checkout process and complete SMS authorization.
2. After the customer decides not to complete the payment, the predefined flow is triggered in accordance with rules regarding delay and frequency.
3. TxtCart sends personalized reminders from the brand’s dedicated number.
4. After the customer replies, the AI continues the conversation based on the product, order, and knowledge base.
5. The system can answer questions, offer permitted discounts, or recommend relevant products.
6. Complex or sensitive issues can be transferred to the SMS Inbox for manual handling.
7. After the customer returns to complete the payment, the platform records the results in the analysis dashboard.

Two-way AI dialogue

• Identify whether the customer is asking about products, delivery, discounts, or order issues.
• Generate responses that are consistent with the brand information, based on the store’s knowledge base.
• Continue the discussion on size, inventory, price, materials, and purchasing concerns.
• Provide personalized product recommendations based on the session and customer behavior.
• Use upselling or cross-selling skills at the right time.
• Hand over uncertain, complaint-related, or high-risk issues to human agents.
• All AI responses must be based on accurate store data and policies.

Flow Builder automated workflows

The Flow of TxtCart is an automated SMS workflow that runs continuously, and it can be triggered by more than 20 different types of events. Businesses can set entry conditions, frequency limits, subscriber attributes, time delays, and message branches.

• Abandon cart for Flow: Remind customers to complete the unpaid checkout.
• Browse Abandoned Flow: Re-engage visitors who have viewed products but did not make a purchase.
• After purchase, Flow: sends thank-you messages, usage tips, or recommendations for related products.
• Customer recall Flow: Reaching out to old customers who have not made another purchase after a period of time.
• Welcome Flow: Introduce the brand and its offers to new subscribers.
• VIP Flow: Prioritizes service for high-value customers or those who make repeated purchases.
• Activity Flow: Send messages related to new products, restocking, promotions, and seasonal events.
• Custom Flow: Combines store events, attributes, and business rules.

How to create a customer recall flow

1. On the Flow homepage, select the Customer Winback template, or access the template library from the creation menu.
2. Set the time period after which customers who have not made a purchase can proceed with the process.
3. Check the message content, brand tone, discounts, and delivery delay.
4. Set the compliance type to Promotional marketing information.
5. Configure the frequency limit, Quiet Hours, and exclusion of unsubscribed users.
6. After saving, check the version history and activate the correct version.
7. First, run it on a small group of people to check responses, complaints, and conversions.
8. All qualified customers will be reactivated based on the results.

Bulk SMS Campaigns

• Send a one-time message to all subscribers or a specified segment of the audience.
• Suitable for new product launches, time-limited promotions, restocking, and seasonal events.
• It can be sent immediately, or a time can be scheduled in advance.
• It supports SMS text messages and MMS multimedia messages.
• Before sending, it is possible to estimate the size of the list, split the messages into segments, and determine the costs.
• Dynamic fields and relevant products should be used for different customers.
• Avoid sending messages repeatedly to subscribers who have already received a large number of messages recently.

Subscriber list and segmentation

• Collect SMS subscriptions from Shopify checkout and other compliance forms.
• Record the time of each subscription, its source, and its license status.
• Import an existing list and choose whether to append, copy, or overwrite it.
• Filter by order, consumption, region, interaction, and custom attributes.
• Dynamic segments are automatically updated as customer data changes.
• Automatically exclude users who have requested to be unsubscribed, those with invalid numbers, and those whose contact is prohibited.
• The lists for different regions need to be adjusted to match local numbers and regulations.

Knowledge base and AI skills

• Automatically reads information on store products, pages, and common policies.
• Help the AI answer questions regarding products, delivery, returns and refunds, as well as discounts.
• Allow merchants to add their own brand tone, while prohibiting certain expressions and applying specific rules.
• AI Skills can handle recommendations, upselling, and specific conversation objectives.
• After updating products and policies, check whether the knowledge base has been synchronized.
• High-risk information cannot rely solely on automatic extraction; manual verification is required.
• Incorrect knowledge can lead to batch of erroneous responses; regular reviews should be established.

Manual takeover of SMS Inbox

• View all customer text messages sent to the brand’s number in one place.
• By seeing the AI’s responses and the context of the customer, repeated questions are reduced.
• Customer service can handle complaints, as well as issues related to complex products and orders.
• Once the processing is complete, automation can proceed with the subsequent steps.
• It is suitable for identifying common purchase barriers and updating the knowledge base.
• The reasons for manual takeover, the response time, and the resolution outcome should be recorded.

Supported countries and numbers

Why does each region need its own separate number?

• Operators and regulatory bodies have different requirements regarding marketing messages.
• Local numbers help improve delivery rates and reduce filtering by operators.
• Different regions have varying requirements regarding registration, brand verification, and documents.
• Sharing the same number across different regions may violate technical or compliance rules.
• International text message fees and carrier surcharges may also vary.
• Before expanding into new markets, it is necessary to first confirm the number supply and licensing procedures.

How to install and get started using it

1. Install TxtCart from the Shopify App Store and review the data permissions.
2. Choose Starter, Growth, or Pro and start a 14-day trial.
3. Confirm the store contact, brand name, and SMS delivery location.
4. Submit a TFN application in the United States or Canada and complete the verification.
5. Synchronize product, order, customer, and checkout subscription data.
6. Check the knowledge base, brand tone, discounts, and boundaries of AI responses.
7. Enable a low-risk Flow and test it with an internal number.
8. Go live after confirming Quiet Hours, unsubscribe keywords, and frequency limits.
9. Continuously monitor metrics such as usage, conversations, revenue, and complaints.

Prices and packages

TxtCart uses a pricing model that combines a subscription fee, charges based on the amount of messages sent, and fees associated with the service provider. The Starter version can be installed for free, but there is a minimum monthly charge of $29; the Growth and Pro versions involve a fixed subscription fee, with lower rates for sending SMS and MMS messages.

The price per message mentioned above needs to include the costs imposed by the service provider; all fees are settled in US dollars. Monthly subscription fees and usage charges are typically calculated on a 30-day basis through Shopify.

Comparison of package features

14-day free trial

• All three packages come with a 14-day free trial.
• Starter, Growth, and Pro include 100, 500, and 1000 dollars worth of trial credits respectively.
• After the trial period ends, the subscription fee for the selected plan will be charged automatically.
• After using up the trial credits, additional charges will be incurred for SMS usage.
• Even if cancellation occurs during the trial period, any excess usage for which no invoice has been issued may still be billed later.
• Subscription fees are usually non-refundable, and it is necessary to cancel them in advance before the expiration date.
• The remaining number of trial days can be viewed in the TxtCart sidebar.

How to estimate costs

The actual cost is also affected by the country, the service provider, the segmentation of text messages, character encoding, MMS attachments, and additional numbers. It is advisable to use the platform’s estimates before sending messages, and to set a limit on the spending associated with Shopify apps.

SMS segmentation and hidden costs

• A long message may be split into multiple charged SMS segments.
• Unicode characters, emojis, and non-Latin scripts change the maximum number of characters per segment.
• The price per MMS image and video is higher than that of regular SMS.
• Different countries and service providers charge additional carrier fees.
• Additional area codes may incur a separate monthly fee.
• Once the trial credits are used up, actual usage will begin to be counted.
• The invoicing time by Shopify may be later than the time when usage occurs with TxtCart.

Cancellation and billing notes

• After the trial period expires, it will automatically switch to the selected paid plan.
• To avoid subscription fees, you need to cancel or uninstall the app before the trial period ends.
• Subscription fees are usually non-refundable.
• The billing cycle notifications for Shopify and TxtCart may not be synchronized.
• The usage that was generated before cancellation but for which no invoice has been issued will still be billed.
• After cancellation, no new usage for the subsequent cycle will be generated.
• Both the TxtCart Billing and Shopify Billing pages should be checked simultaneously.

Fundamentals of SMS marketing compliance

• Promotional messages are sent only to users who have explicitly chosen to receive marketing messages.
• Save records of subscription date, source, disclosure text, and numbers.
• Provide a clear way to unsubscribe in the message.
• Upon receiving subscription cancellation keywords such as STOP, the sending of marketing messages is stopped immediately.
• Respect the Quiet Hours and avoid contacting users during the times when communication is prohibited in that area.
• Distinguish between promotional marketing messages and transactional information.
• Control the sending frequency to avoid harassment and a high number of complaints.
• Different countries require separate assessments of operators and privacy regulations.

Smart Sending and Quiet Hours

• Smart Sending is used to prevent users from receiving too many messages in a short period of time.
• Quiet Hours prevents messages from being sent during inappropriate times based on the recipient’s local time.
• Both Flow and Campaign should have frequency and timing rules for checking.
• High-value activities should not bypass the cancellation settings already set by the user.
• The list across time zones is determined based on the location of the subscriber, rather than that of the merchant.
• Compliance controls can reduce complaints, cancellations, and filtering by service providers.

Which users are it suitable for

• Shopify brand: Aims to establish an independent source of income from SMS services.
• Stores with a high return rate: Address purchase obstacles through conversation.
• Brands with medium to high average order values: Customers often ask questions about the products before making a purchase.
• Repeat purchase business: Utilize the flow for customers after purchase and re-engagement.
• Brands with frequent promotions: Send time-limited messages through targeted campaigns.
• Customer Service Team: View and take over SMS conversations in the same Inbox.
• Growth Team: Increase the average order value by leveraging segmentation, AI skills, and upselling.
• Businesses in the United States and Canada: The process for activating a default number is the most comprehensive.

It is not very suitable for which types of needs

• There is no Shopify store, or the platform integrated at the moment cannot be used.
• A list of old customers who do not have permission for SMS marketing.
• There are no businesses in the target country that offer independent numbering support.
• Teams whose knowledge base is not maintained, as product and policy information changes frequently.
• Brands that only use email marketing and have no plans to operate a SMS channel.
• Businesses with low transaction values, low profits, and that are unable to afford messaging and carrier fees.
• A completely unattended process that does not involve monitoring AI responses, handling complaints, or human intervention.

Key performance indicators

Product advantages

• Upgrade fixed SMS reminders to sustainable two-way AI conversations.
• It is specifically designed for Shopify products, orders, and checkout events.
• Abandonment, browsing abandonment, post-purchase, and recall flows cover the entire lifecycle.
• Flow Builder offers over 20 types of events and flexible entry conditions.
• A knowledge base helps AI answer questions about specific products and brands.
• SMS Inbox allows humans to quickly take over complex sessions.
• Campaign, Flow, segmentation, and list management are all integrated within the same platform.
• Automated applications for TFN numbers in the United States and Canada to lower the requirements for obtaining them.
• The package clearly lists the prices for SMS and MMS messages, as well as the trial credits.
• Pro offers dedicated customer success and onboarding support.

Usage restrictions and precautions

• AI-generated text messages may produce errors, make excessive promises, or send responses that are not in line with the brand’s policies.
• SMS marketing requires explicit, verifiable permission; it is not allowed to use lists of contacts without their consent.
• Numbers, Quiet Hours, and compliance rules vary by country.
• Long messages may be split into multiple segments, increasing the cost.
• MMS and carrier fees are not included in the price per basic message.
• Additional usage will be charged once the trial Credits are used up.
• Subscriptions and usage are invoiced by Shopify, and there may be a delay in receiving notifications.
• Errors in the knowledge base can cause the AI to generate incorrect responses in bulk.
• Attributing revenue from abandoned purchases may overestimate the actual increase, and a comparative analysis is required.
• Too high a frequency increases the risk of cancellations, complaints, and number filtering.
• The current international and regional coverage is still limited; planning to provide support does not mean that it is already available.
• A platform cannot replace complex after-sales support, disputes over refunds, or the judgment provided by human customer service agents.

Data and security recommendations

• Only the Shopify data necessary for SMS services is synchronized.
• Restrict employees’ access to customer numbers, orders, and sessions.
• Enable multi-factor authentication for your Shopify account and regularly review application permissions.
• Do not include unnecessary sensitive data in AI prompts or knowledge bases.
• Establish processes for data deletion, number correction, and withdrawal of consent.
• Record content sent by AI and manually to handle complaints.
• Export the necessary reports before uninstalling the application, and confirm the data retention and deletion policies.

GitHub and the open-source status

During this verification, no official GitHub repository maintained by TxtCart and intended for making the source code of the core platform available to the public was found. The Bidirectional AI, Flow engine, Shopify applications, as well as the SMS routing and analysis services should be regarded as commercial, closed-source products.

Basic information

Recommendation score

4.5 / 5. TxtCart is suitable for Shopify brands that wish to turn abandonment alerts into genuine two-way conversations; it offers comprehensive features such as flow management, a knowledge base, and human intervention. However, international numbers, compliance requirements, message segmentation, and usage billing need to be managed on a continuous basis.

Frequently Asked Questions

What is TxtCart mainly used for?

It helps Shopify merchants use AI to send two-way text messages to retrieve customers who have abandoned their purchases, as well as to run automated flows and marketing campaigns.

Is TxtCart free?

A 14-day trial is available; the Starter version can be installed for free, but there is a minimum monthly charge of $29, and the costs for SMS messages and network usage are calculated based on actual consumption.

How much is the Growth package?

The Growth plan costs $79 per month or $790 per year; each SMS message costs $0.008, and each MMS message costs $0.030, in addition to the carrier fees.

How much is the Pro package?

Pro costs $399 per month or $3,990 per year, and it offers a lower cost per message, advanced reporting, as well as dedicated customer success support.

Does TxtCart support two-way messaging?

Yes, AI can maintain a continuous conversation with customers, while human customer service agents can take over at any time through the SMS Inbox.

Are there any costs during the trial period?

The package includes a certain amount of trial credits; any additional messaging usage beyond that limit may still incur charges from the service provider.

Which countries is TxtCart available in?

The current help center lists the United States, Canada, Australia, and the United Kingdom; it is necessary to check within the account to determine whether other planned regions are available.

Why might you still see bills after cancellation?

Invoice generation by Shopify may be delayed relative to the time when usage occurs; fees for SMS services or subscriptions that have not been invoiced before cancellation will still be charged.

Is a text message permission required to use TxtCart?

It is necessary. Marketing text messages must be sent to users who have explicitly chosen to subscribe, and options for unsubscribing, setting Quiet Hours, and viewing consent records should be provided.

Is TxtCart open source?

No. During this verification, no official core source code repository was found; the platform, AI, and messaging systems are commercial, closed-source services.