Picsart

What is Picsart?

Picsart is a creative platform that offers functions for photo editing, video editing, graphic design, AI-powered image generation, as well as AI-generated video and audio. It has evolved from a mobile photo-editing app to a comprehensive content creation ecosystem available on Web, iOS, Android, and Windows; users can start creating their projects using a blank canvas, templates, photos, videos, or text prompts.

Picsart’s current focus has shifted to multi-model generation and creative agents. In addition to traditional filters, puzzles, stickers, text editing, and portrait enhancements, the platform offers AI Playground, Aura super agents, over 15 professional agents, batch editing, brand kits, ad localization, CLI, MCP, Creative APIs, and editor SDKs.

Core functions

1. Photo editing and design

The editor offers various common functions such as cropping, rotating, resizing, adjusting exposure, handling colors, applying filters and effects, working with layers and masks, adding text, using stickers, inserting borders, piecing together images, and drawing. Users can also start designing by using templates for social media posts, posters, flyers, covers, logos, resumes, menus, and advertisements.

Templates can reduce the time required for creation, but brand projects still require consistent font licenses, color values, logo safety zones, image permissions, and appropriate dimensions for different platforms. Automatic effects may over-edit portraits or alter the colors of products; it is necessary to check the original images against the exported results before final release.

2. Background and object processing

Picsart allows for one-click removal of backgrounds from photos and videos, background replacement, object removal, portrait extraction, creation of intelligent backgrounds, and export in transparent PNG format. AI Replace can be used to replace selected areas based on textual descriptions, while AI Expand is designed to expand the canvas – it’s suitable for e-commerce product images, profile pictures, advertisements, and social media content.

Edge errors can still occur with hair, glass, shadows, transparent materials, and complex moving backgrounds. Removing watermarks or objects does not create new copyright rights, and news articles, evidence, and product images should not have their factual meaning altered through generative editing.

3. Image enhancement and portrait retouching

The one-click Enhance feature can improve clarity, lighting, and details. The portrait tools allow for adjustments to aspects such as skin, face, teeth, eyes, hair color, makeup, and posture. The platform also offers creative functions such as AI-generated avatars, style filters, face swapping, AI-driven hair styling, as well as changes to clothing and background settings.

Enhancements and modifications are based on the model’s predictions of details, and cannot be considered as a restoration of true information. It is necessary to obtain consent before disclosing someone’s portrait, using face-swapping techniques, or creating fictional characters for advertisements; such uses are not allowed for purposes of deception, fraud, defamation, or misguidance.

4. AI Playground

AI Playground brings video, image, and audio generation together in the same workspace. The video mode supports text-to-video, image-to-video, as well as video continuation and extension;

In picture mode, there are over 20 different models available, as well as functions for text generation, editing of reference images, background removal, zooming, and changing backgrounds; in audio mode, it is possible to create narrations, music, and sound effects.

Auto Mode selects the appropriate model automatically based on the task and quality preferences; Prompt Intelligence helps improve the quality of prompts, while Smart Project Boards are used to save and organize projects. In the event that the browser closes unexpectedly, ongoing tasks can be resumed thanks to an automatic local recovery mechanism.

5. Generation of images, videos, and audio using multiple models

The current advanced solution aggregates over 140 different models for images, videos, and audio; among the models displayed are Veo, Kling, Seedance, Sora, Runway, Luma, Nano Banana, FLUX, GPT Image, Imagen, Recraft, and ElevenLabs. These models vary in terms of duration, resolution, sound quality, consistency of the characters depicted, and the cost associated with their use.

Images are usually cheaper than videos and audio. Before creation, it is advisable to use low-cost models to test the prompts, and then employ more advanced models to produce the final version.

The list of models, available regions, and costs may change; the number of Credits required for this task will be displayed before clicking the execute button.

6. Aura Creative Super Intelligence Agent

Aura is Picsart’s conversational creative superintelligence. After the user describes their goal, it selects from over 150 professional models and capabilities to create a cohesive workflow that combines images, audio, and videos up to several minutes in length, eliminating the need for the user to choose each tool individually or to learn the prompt format for each model.

Aura is suitable for quickly generating complete content from a concept, but automatic planning does not equate to an understanding of the actual brand, facts, and compliance requirements. Product prices, character identities, advertising statements, subtitles, and audio need to be reviewed one by one; for complex projects, intermediate versions should be saved so that it is possible to revert to them if necessary.

7. Professional creative agents

The subscription plan currently includes more than 15 professional agents, covering tasks such as short videos and Reels, brand design, video directing, content strategy, content repurposing, intelligent resizing, localization, product listings, interior design, and UX evaluation. These agents can combine multiple steps of creation, editing, and delivery.

For example, Reel Director can be used to plan short videos, Brand Designer creates brand visuals, Listing Broker is designed for presenting products or properties, and Content Strategist helps in identifying the key themes for content. The outputs provided by these tools are just creative drafts; they cannot replace actual market research, architectural design, professional UX testing, or platform advertising reviews.

8. Video editing

Video editors support cropping, splitting, merging, speed adjustment, transitions, music, subtitles, text, filters, special effects, size adjustment, and templates; they also allow the use of AI to generate segments and to remove backgrounds and objects from videos. The materials produced can be used for short videos, advertisements, tutorials, slide-style videos, and social media content.

In AI-generated videos, elements such as hands, faces, text, logos, and object structures may shift from one frame to another. Before exporting, it is necessary to check the entire video, ensure synchronization between audio and video, verify the subtitles, check the copyrighted music used, and confirm the aspect ratio required by the platform – rather than relying only on the thumbnail of the first frame.

9. Brand kits and bulk editing

Pro supports more than 3 brand kits and allows for the batch processing of up to 50 images at a time, while Ultra supports more than 10 brand kits and up to 100 images. Brand kits enable the saving of colors, fonts, and logos; batch editing is used to apply uniform cropping, resizing, enhancements, backgrounds, and watermarks.

Batch processing is suitable for product catalogs, social media channels, and advertising in multiple regions, but the same settings may not be appropriate for all types of content. It is recommended to use a small number of samples to test the edge areas, exposure levels, and text safety zones before proceeding with batch processing.

10. Ad variants and localization

Ultra offers advertising variants, localization, and performance tracking capabilities, making it suitable for transforming a single creative into multiple languages, formats, and versions. AI can reorganize text and visuals to create variants tailored for different audiences.

Translation and automatic rewriting can alter commitments, prices, and legal implications. Financial, medical, educational, recruitment, and promotional ads must be reviewed by the appropriate authorities; AI-generated reviews or character stories cannot be presented as genuine user testimonials.

Free to use

Picsart allows users to create a free account, which gives access to some basic photo and video editing tools, templates, community content, as well as limited AI features. The limitations related to free features, the number of items that can be created per day, advertisements, watermarks, and export options vary depending on the platform and region. The price page on the official website currently shows the options for the paid Pro and Ultra plans, rather than offering a fixed amount of free credits for an extended period.

Quicktools also offers over 50 online tools for text, images, design, conversion, video, and PDF processing, all of which can be used without registration and are suitable for quick tasks. It differs from the full Picsart editor in terms of its library of resources, project saving capabilities, and advanced AI functions.

Price and version comparison

Pro price and benefits

As of August 2026, the monthly subscription fee for Picsart Web Pro is $15; the annual fee is $126, which amounts to $10.5 per month.

The current Pro plan offers 250 Credits per month, which include full photo and video editing capabilities, advanced background and object removal tools, parallel video generation, unlimited image creation using Flex.2 Klein, one-click enhancement functions, access to Getty videos and assets, thousands of advanced templates, more than 3 brand kits, the ability to edit up to 50 images at once, and 100GB of cloud storage.

Pro offers access to more than 15 different creative agents, Picsart CLI, and MCP. The prices may vary depending on the region, taxes, promotions, and the purchase channel; moreover, the names and amounts of the packages displayed in mobile app stores can also differ.

Ultra prices and benefits

By default, Ultra comes with 1500 Credits; the monthly cost is $47, while the annual cost is $450, which amounts to $37.5 per month per seat.

It is approximately 6 times the amount of points available with the default Pro plan; it offers more than 140 advanced models, early access to new features, unlimited Credits that never expire, up to 6.5 million Getty stock videos, the ability to edit up to 100 images at once, over 10 brand kits, options for ad variations and localization, team memberships, and 300GB of cloud storage per membership.

Ultra also offers monthly Credit packages of 2500, 5000, 10000 and higher, with the amount increasing as the number of points and seats increases. A team can specify up to 15 seats at the time of purchase, and the number of seats cannot be changed during the subscription period.

Administrators are in charge of managing members and invoices, while regular members have access to advanced features but cannot view invoices.

Credits rules

Credits are used for generative AI tasks, with different models and parameters requiring varying amounts of them. The typical ranges specified in the official CLI tutorials are as follows: images require about 1 to 4 Credits, videos about 10 to 50 Credits, audio about 2 to 10 Credits; editing tasks such as background removal and scaling require 1 to 3 Credits.

The actual price should be based on what is displayed before operation or via the CLI price command.

The monthly Credits included in the subscription expire at the end of each billing cycle and are not carried over. When a task fails to be generated, the Credits that have been used are usually refunded automatically.

With Ultra, you can purchase additional Credits; the balance purchased does not expire and is synchronized across the same account and devices.

Picsart usage guide

Complete a basic task.

1. Clarify the purpose of the image, its dimensions, style, and requirements regarding commercial licensing.
2. Upload the original images for which you have usage rights to Picsart, or enter clear instructions;
3. Select photo editing and design to generate low-cost candidates first;
4. Use the background and object processing to adjust the composition, as well as the main elements and details;
5. Zoom in to examine faces, hands, text, edges, logos, and artifacts;
6. Export after confirming the color, resolution, and licensing, while retaining the original image;

Create reusable professional workflows

1. Create a list of brand colors, fonts, layout elements, and elements that are prohibited.
2. Test photo editing and design, background and object processing, as well as image enhancement and portrait retouching separately;
3. Use the same set of representative samples to compare quality, speed, and cost;
4. Complex edges, text, and images of key products should be handed over for manual refinement.
5. Standardize naming, dimensions, and review status;
6. Batch processing and release are carried out after random inspections;

Daily AI usage limit

• The current plan comparison page allows setting daily limits for multiple commonly used AI functions simultaneously;
• For example, features such as AI image generation, AIReplace, AIFilters, AILogo, SmartBackground, AIGIF, and AIVideo are listed as 50 uses per day in both the Pro and Ultra tiers, while AIWriter allows 100 uses per day.
• The daily usage limit and Credits represent two separate sets of constraints: having a balance does not necessarily mean that one can exceed the daily limit set for a particular tool, and the unlimited usage option for Flex.2Klein images does not imply that all models, videos, and editing tools can be used without restriction.
• High-frequency users should first check the constraints of the target model and solution.

Details of Plus and the old plan

The help center still provides a comparison between Plus and Pro, indicating that Plus is available worldwide on the web, while it may be available in certain regions on mobile devices; Plus unlocks advanced assets, filters, and portrait editing features, whereas Pro adds full AI capabilities, object removal, enhancement tools, batch processing, and team management functions.

However, the current main price page on the official website only highlights Pro and Ultra as the recommended options.

Old versions of the Gold, Plus, or App Store plans may still exist in certain accounts and regions. The catalog does not consider these old prices as the current standard prices; users should check the plan name, Credits, and cross-device benefits on their account’s billing page.

Commercial use and copyright

The official help center states that the outputs of generative AI tools can be used for commercial purposes, and Picsart’s editing tools can also be employed to create commercial images. Not all elements in the platform’s content library are suitable for commercial use; when using photos, fonts, or stickers, it is necessary to check whether they come with a commercial license or whether they are marked as suitable for commercial use.

The Picsart music library is currently available only for personal use; it cannot be utilized in commercial videos just because one has a Pro or Ultra account. AI-generated content may be suitable for commercial use, but there is no guarantee that it is protected by copyright or that it does not infringe on third-party rights. Real people, trademarks, characters, and reference works still need to be checked separately.

Communities, Remix, and Public Content

Content published publicly in the Picsart community can be viewed by other users, followed by them, or used as a basis for creating new content. The help documentation indicates that AI-generated images may have the FreeToEdit attribute, allowing other users to remix, edit, or copy them.

Confidential designs, unreleased products, and customer materials should not be made public without checking the privacy and publishing settings.

Users who wish to complete business projects on a private basis should save them in their personal projects or cloud storage, and ensure that they are not uploaded to the community. Deleting an account will permanently remove personal profiles, photos, videos, drafts, favorites, comments, and followers, but it will not automatically cancel any subscription to app stores that are still in effect.

Supported platforms

• Web browser;
• iPhone and iPad apps;
• Android phone and tablet apps;
• Applications for Windows 10 and Windows 11;
• Generate tasks by running commands through the CLI in the terminal;
• It is invoked through MCP in compatible AI programming tools and agents.

Subscription benefits can be used on the Web, as well as on iOS and Android devices. The Pro version supports up to 10 devices; the place where the subscription is managed depends on where it was purchased.

The functions on mobile devices, the Web, and Windows are not exactly the same; complex batch processing and AI Playground are more suitable for the Web or desktop environments.

Picsart CLI and MCP

Picsart offers a gen-ai command-line tool that allows users to access more than 130 models for processing images, videos, and audio from the terminal; it also enables users to check their Credits balance and the prices of various models, as well as to carry out batch tasks. The official MCP documentation is used to integrate these generation capabilities into compatible clients such as Claude Code, Cursor, ChatGPT, and Codex.

The official GitHub organization has made available repositories containing documentation for the CLI and MCP, as well as resources related to skills, prompts, and tools for generating content. These resources assist developers in integrating with the Picsart services; however, they do not mean that the Picsart editor, its business model, or its cloud services as a whole are open source.

Creative APIs and SDKs

Picsart for Business offers Creative APIs, Photo and Video Editor SDKs, enterprise branding solutions, as well as automated integration options. The available APIs cover background removal and replacement, image enhancement, super-resolution processing, generative filling and image expansion, text-to-image conversion, various image effects, and other batch processing tasks; they can be accessed using API keys.

The developer account currently offers 100 free calls per month for testing purposes. The available plans for the background removal service include a free tier, as well as tiers with 1,000, 10,000, and 20,000 calls per month; it can also be integrated using Zapier, Make, and RapidAPI.

The standard configuration allows for up to about 500 requests per second; for a higher level of concurrency, it is necessary to contact the developer support team.

Open-source status

The main Picsart app, the editor, Aura, the commercial Agent, and the hosted models are not open-source software. The official GitHub repository provides some research code, CLI and MCP documentation, as well as resources related to Skills and workflows; it is necessary to check the license of each individual repository, and the entire Picsart product cannot therefore be considered open-source.

Subscription, cancellation, and refunds

Subscriptions are automatically renewed by default, and can be canceled at any time. Even after cancellation, access to the paid features remains available until the end of the current billing cycle. Purchases through the website need to be managed under the bills and subscriptions section of the Picsart account.

Purchases on iOS, Android, and Windows are managed respectively by Apple accounts, Google Play accounts, and Microsoft accounts.

For refunds on mobile devices, it is necessary to submit a request to the respective app store, in accordance with that store’s policies; for orders placed through a website, a refund request can be sent to Picsart, though approval depends on the terms and specific circumstances.

Deleting the Picsart account does not cancel the store subscription; you must first stop the renewal through the original purchase channel.

Which users is it suitable for?

• Individuals who quickly edit photos, assemble images, and create social media content on their smartphones and the Web;
• Content creators who need multiple model types for generating images, videos, and audio;
• E-commerce and operations teams that create product images, ad variations, and multilingual content in bulk;
• Small businesses that use brand kits and templates to maintain visual consistency;
• Non-professional design users who wish to have multi-step creative tasks carried out by Aura or professional agents;
• Developers and enterprises that gain access to visual capabilities through CLI, MCP, API, or SDK.

Product advantages

• Images, videos, audio, templates, and traditional editing functions are all gathered together;
• Aura allows for the planning of multi-step workflows with over 15 different professional agents;
• Aggregates over 140 mainstream generation models;
• Full coverage for Web, iOS, Android, and Windows;
• Both Pro and Ultra include brand, batch, and cloud storage capabilities;
• It offers CLI, MCP, Creative APIs, SDKs, and codeless integration.

Restrictions and Precautions

• Subscribed Credits expire on a monthly basis and are not carried over.
• Many of the common AI functions are also subject to a daily usage limit.
• Unlimited applies only to specific models or capabilities; it does not mean that all images, videos, audios, and editing operations are unlimited.
• AI-generated and edited content may contain errors in text, as well as inaccuracies in the details of characters and products; furthermore, videos can exhibit frame drift.
• Marketing, news, and content featuring real people must be reviewed manually;
• The licensing policies for material libraries vary; for commercial projects, it is necessary to use licensing filters.
• The music library is currently available only for personal use;
• The fact that AI-generated content can be used for commercial purposes does not necessarily mean it is copyrighted.
• Community releases and FreeToEdit may allow others to Remix;
• For customer materials, private photos, and unreleased projects, it is necessary to confirm their storage location and the permissions for sharing them.

Frequently Asked Questions

Is Picsart free?

Some editing tools, templates, community content, and limited AI functions are available for free, along with Quicktools that require no registration; advanced models, Credits, brand kits, batch processing, and more storage options require a subscription.

How much does Picsart Pro cost?

The current web version costs $15 per month or $126 per year, which is equivalent to $10.50 per month; 250 Credits are included in each monthly subscription. Prices may vary depending on the region, taxes, promotions, and the app store used.

How much is Picsart Ultra?

By default, with 1500 Credits, the monthly cost is $47 and the annual cost is $450, which amounts to $37.5 per month per seat; it is also possible to choose higher credit levels.

Are Credits carried over?

The monthly Credits included in the subscription do not carry over and expire at the end of the billing cycle. The additional Credits purchased as an Ultra upgrade do not expire.

Can content created with Picsart be used for commercial purposes?

Officials permit the commercial use of outputs generated by generative AI and editing tools, but it is necessary to verify the commercial licensing for the materials available in the libraries; currently, music libraries are intended for personal use only.

Does Picsart have an API?

Yes. Creative APIs support functions such as image masking, enhancement, and generative editing, and offer editor SDKs as well as integrations with Zapier, Make, and RapidAPI.

The developer account includes a limited number of free test calls.

Is Picsart open source?

The main product is not open source. The official GitHub site provides some research projects, as well as documentation for the CLI and MCP and skills related to workflow generation, but this does not equate to an open source version of the complete platform.