Freepik AI

What is Freepik AI?

Freepik AI is an integrated AI creative suite launched by Freepik Company; some of its functions were previously known as Pikaso. It combines AI-powered image creation, video production, audio handling, design editing, a material library, and collaborative workflows within a single account. Users can start by using text prompts, reference images, or materials from Freepik’s stock collection, and then proceed with creating, modifying, formatting, animating, adding voiceovers, and exporting the final results.

Compared to single-image-generation tools, Freepik AI offers a wide range of models and a complete editing workflow; it also allows direct use of Freepik’s photos, vectors, videos, PSD files, icons, and audio assets. It is suitable for marketing, e-commerce, social media, photography, video pre-production, as well as branding and printing projects. However, the points required for different models, resolutions, and functions vary significantly.

AI image generator

AI Image Generator allows users to enter natural language prompts and select models, styles, frame sizes, colors, and lighting settings in order to create images. The platform continuously adds new models, both its own and those from third parties; on the pricing page, options such as Nano Banana, Seedream, GPT Image, Flux, Grok, and Freepik Mystic are available. It is suitable for switching between realistic styles, portraits, illustrations, product representations, and text-based content.

The syntax, reference-image capabilities, and integration cost of the same prompt vary across different models. Creators should first use low-cost models to explore composition, and then use high-quality models to finalize it.

The generated text, packaging wording, trademarks, product structure, and the appearance of real people must be checked manually.

Reference diagrams and consistency control

Users can upload images of people, products, compositions, or style references to help the model retain its key features in new scenarios. Using multiple references can improve consistency, but it also increases risks related to rights and privacy.

Before uploading customer photos or unpublished products or works created by others, it is necessary to verify the relevant authorization and the organization’s data policies.

The reference images are not locked at the pixel level; the faces of people, patterns on clothing, product labels, and small objects may vary from one result to another. For series advertisements, it is necessary to create a checklist for review and to keep the original materials.

AI image editing

Freepik offers tools such as Retouch, Reimagine, Replace Background, Remove Background, Expand, Resize, and Variations. Users can delete or replace specific elements in an image, change the background, expand the image size, alter its style, and create different versions with various perspectives, moods, and compositions.

Variations include modes such as Reframe, Storyboard, People, and Custom; they allow a single image to be transformed into various social media sizes, storyboards, or variations showing changes in the characters. The edited version may still contain details that are not desired, so it is necessary to compare it with the original image before finalizing it.

Image Upscaler and Magnific

Image amplifiers offer options such as Precision and Creative, which can enhance resolution, sharpness, and details; the official website states that a resolution of up to 10K can be achieved. The Creative mode allows for the reimagining of textures, making it suitable for concept art.

Precision is more suitable for photos or designs where the original appearance is to be preserved as much as possible.

High resolution does not equate to the restoration of accurate information. When faces, jewelry, product measurements, and text are enlarged, details that may appear clear can actually contain errors; it is therefore necessary to examine printed images and product photos in high resolution to verify their accuracy.

Custom roles, styles, and product LoRAs

Freepik supports the training of Character, Style, and Product LoRA, enabling generators to reuse specific characters, visual styles, or product appearances. For character training, it is recommended to use 8 to 25 high-quality images; the official recommendation is around 12 images, including those taken from different angles, with various expressions, lighting conditions, and backgrounds. It is also important to avoid using images with watermarks or materials that are not licensed for use.

The official documentation indicated that training and generating a model required a total of 5500 points, but the current price page shows that the training cost may vary according to the latest plans; the amount charged should be based on what is displayed in the tool’s interface. LoRA improves consistency, but it does not guarantee that each image will be exactly identical, nor can it be used to circumvent restrictions related to portraits, trademarks, or copyright laws.

AI video generation

AI Video Generator supports the creation of videos from text as well as from images. Users can enter a description of the scene, select visual references, set the model and video settings; they can also animate existing images with just one click.

The Prompt Editor helps to add descriptions regarding shots, movement, lighting, and rhythm.

The platform aggregates various video models such as Kling, Runway, Veo, Sora, LTX, Wan, Hailuo, Seedance, and Grok. Different models generate different amounts of points based on factors like duration, resolution, audio quality, reference capabilities, and speed; the list of these models is updated frequently.

When making a selection, the cost of the current model’s panel and the licensing terms should be taken into account.

Video editor and Clip Editor

The Timeline Video Editor allows users to arrange and crop video clips, add text, transitions, music, voiceovers, and sound effects, as well as use features such as lip sync, video zooming, and background editing. The official documentation states that the basic video editor is free of charge and does not require any points, but using AI-based generation or enhancement functions may incur costs.

Clip Editor is used to modify, extend, enlarge, add sound effects to, and crop individual AI videos. Users can upload external videos or open them from the creation history.

For longer projects, attention should still be paid to camera continuity, frame rate, lip synchronization, music rights, and export specifications.

AI voice, music, and sound effects

Freepik Audio includes a Voice Over Generator, a Sound Effects Generator, and an AI Music Generator; it also offers music that can be viewed and downloaded. Users can convert text into narration in multiple languages, create sound effects based on descriptions, or generate music by specifying mood, style, and instruments, which can then be used in video editing.

According to the official guidelines, the audio can be used for personal and commercial projects, but the specific rights related to music, Content ID, independent distribution, resale, and licensing options must be checked in the relevant terms and conditions. It is not allowed to clone or imitate someone else’s voice without permission.

AI design and mockups

Online design tools allow users to combine generated images with materials from Freepik to create social media posts, advertisements, presentation visuals, printed materials, and mockups. Automatic resizing helps to adapt a single design for various platforms, while background removal, object replacement, and branding features reduce the need to transfer files between different software programs.

The text created in generative design requires manual proofreading, and the template materials as well as the content generated by AI may be subject to different licensing terms. It is necessary to verify the licensing status of each individual element before exporting, rather than focusing only on the overall project.

Spaces node workflow

Spaces is a collaborative node canvas. Upload, Text, Assistant, Image Generator, video, audio, and processing nodes can be connected to create a visual workflow that ranges from providing prompts and reference images to generating content, scaling it up, and combining it into videos and audio.

It is suitable for keeping exploration branches, reusing materials, and enabling team-wide comments.

The Assets panel aggregates the images, videos, and audio files that have been created or uploaded using Freepik’s various tools; these files can be dragged into new workflows for further processing. The uploaded content is saved in the account, and when sensitive information is involved, it is necessary to set up project permissions and define appropriate deletion procedures.

Multi-model AI Assistant

The AI Assistant can help come up with ideas, create copy, and transform visual elements through dialogue, and it allows for further creation by combining existing assets with various generation tools. It is suitable for quick exploration, but it does not provide any guarantees regarding brand facts, product specifications, or marketing compliance; the content still needs to be reviewed by a responsible person before being published.

The difference between stock materials and AI-generated content

Freepik hosts over 200 million stock assets. AI credits are used solely for generating content through AI processing; they cannot be used to download stock materials or one’s own creations.

Free and Essential users can typically download items 10 times per day; Premium, Premium+ and Pro offer a more extensive library of materials along with virtually unlimited download opportunities.

The licensing, attribution requirements, and rights related to AI-generated content derived from stock materials cannot be conflated. When using certain Freepik stock assets for free or under the Essential plan, attribution is usually required;

Stock materials downloaded under the Premium plan or above are available without the need for attribution.

Outputs generated by AI are subject to the AI Products terms.

How is the score calculated?

Different images, videos, audios, as well as various training and enhancement operations come with different pricing costs. Videos are typically charged based on the number of seconds they take to generate, their resolution, and the model used; images, on the other hand, are charged according to the number of images, the model used, and their quality.

The tool’s interface displays the current cost before execution, and the authorities reserve the right to adjust the price of points.

The points for the monthly subscription plan are reset on a monthly basis, and any unused balance is not carried over. For the annual subscription plan, points are awarded for the entire year at once and then reset at the end of that year.

When upgrading or switching from a monthly to an annual payment plan, unused points may be converted into temporary cumulative points in accordance with the rules.

Extra points are usually available only to Premium+ or Pro users, and they can be used once the points from the subscription package and any accumulated points have been used up. They are valid for up to three years after purchase, and a valid subscription is required to use them.

Cancellation will result in a suspension of use; the procedures after re-subscribing will be in accordance with the account rules.

Unlimited generation does not mean that all models are unlimited.

Premium+ and Pro offer an Unlimited mode for selected image and video models, without any deduction of points; this mode is available for certain Nano Banana, Seedream, GPT Image, Flux models as well as specific Wan, Hailuo, and Kling models. It covers most image editing functions, but there are exceptions for high-end models, 4K resolution, Upscaler tools, and LoRA training for characters, styles, and products.

Premium+ allows up to 1,000 high-speed images within 30 days of rolling usage, while Pro allows 5,000 such images; once the threshold is reached, users can continue to use the supported unlimited models, but they will be placed in the slower Relax queue.

The models with infinite range and time-limited options will change; it is necessary to check the indicator next to the current model.

Free trial version

The Free plan is intended for trying out basic AI tools and free stock content; the amount of AI resources available is limited, with 10 downloads per day allowed, and signed-free materials still require attribution. The outputs generated by free accounts are subject to the AI terms, granting a personal, non-commercial, and revocable license – they should not be considered as a full commercial authorization.

Essential price

The current page showing the price of the US dollar indicates that Essential costs $9 per month; when paid annually, the cost is $5.75 per month, with payment being made in one lump sum for the entire year. The annual subscription includes 84,000 AI credits. It is suitable for casual creators who need a business-level AI license but do not require access to the full set of Premium stock assets; downloads are still limited to 10 times per day.

Premium price

The Premium plan costs $20 per month; when paid annually, the cost is $12 per month. The annual subscription includes 216,000 AI credits, as well as access to over 200 million Premium assets and unlimited downloads from the normal inventory. It is suitable for those who want to use both asset libraries and AI tools, but no additional credits can be purchased. The old instructions may change with the new pricing page; the actual benefits applicable are those specified in the settlement details.

Premium+ price

Premium+ costs $39 per month; when paid annually, the price is $24.50 per month. The annual subscription includes 540,000 AI credits, and it offers unlimited use of selected models, private Projects and Spaces, SVG export capabilities, video editing tools, as well as Magnific and Topaz Upscaler. Additional credits can be purchased as well.

Pro price

The Pro plan costs 250 dollars per month; when paid annually, the cost is 158.33 dollars per month. The annual subscription includes 3.6 million AI points, with an additional 20% value added to those points, as well as higher limits for unlimited use, early access to new features, and a lower cost per point. It is suitable for those who need to produce large amounts of content on a continuous basis, rather than ordinary individuals who generate content occasionally.

Business and Enterprise

Business is designed for teams of 2 to 30 members; it offers points per member that are added to a team pool, enables sharing of Projects and Spaces, provides centralized billing, role management, and SSO, along with basic legal protection. Enterprise pricing is based on usage and organizational requirements, and it offers unlimited member counts, group-based permissions, reporting capabilities, cumulative points, customized SSO, higher concurrency levels, Freepik Studios, as well as enhanced compliance and legal protections.

The standard individual plan does not offer the same level of compensation coverage for AI-generated content as the Enterprise plan. For high-risk advertisements, brands, and large-scale commercial projects, it is necessary to examine the specific terms, exclusions, and liability limits outlined in the Business or Enterprise contracts.

Automatic renewal and refunds

All paid plans are automatically renewed on a monthly or annual basis; they can be canceled at any time, with the service remaining active until the end of the current billing cycle. The price page mentions a 30-day refund guarantee and no cancellation fees, but the specific eligibility requirements, rules for first-time purchases, usage conditions, and any channel restrictions are subject to the settlement and refund terms.

Taxes and fees are usually charged separately.

Ownership and commercial use of AI-generated content

Provided that the subscribing user maintains a valid subscription at the time of creation and complies with the AI terms, Freepik transfers to the user its rights regarding the Output, which the user may use for legitimate commercial purposes. Free users are granted only a limited, personal, non-commercial license.

The output generated by AI may be similar to that of other users, and in some jurisdictions it may not be covered by copyright laws. Users must ensure that the images, sounds, trademarks, and characters they input are authorized, and they are responsible for ensuring the accuracy and legality of the output.

Privacy and model training

Officials state that the content uploaded or created by users is private by default and is not used to train Freepik’s own AI models; third-party model providers also do not use such content for training purposes. The input and output data can be stored by Freepik and its service providers for security and product improvement purposes, but they are treated as confidential unless it is necessary to provide services, if the users decide to make the data public, or as required by law.

\"Not for training\" does not mean that the data is not transmitted or stored. Spaces assets are saved in the account, and third-party model processing still involves data flow.

Companies should review their privacy policies, sub-processors, retention periods, and mechanisms for data storage and deletion.

API

Freepik offers an API that enables the integration of its existing content, AI-powered image and video generation tools, AI editing functions, as well as Magnific into various applications. This API comes with its own documentation, keys, as well as billing and usage terms; moreover, the subscription points available on the website do not automatically cover all API calls.

Developers should store keys on the server side in order to handle asynchronous tasks, manage chargebacks in case of failures, deal with concurrency issues, carry out content moderation, and handle user authorization. Licensed materials cannot be resold as a separate download repository through APIs, nor can AI-generated outputs be used to create or train competitive models.

Support for platforms and open-source status

• Web browser version;
• iOS apps;
• Android apps;
• API for developers;
• Business and Enterprise team spaces.

Freepik AI is a commercial cloud-based suite; the complete AI Suite, Spaces, editor, model orchestration tools, and backend code are not made available publicly. Some of the integrated models or components may come with their own open licenses, but the entire product is not an open-source tool, nor is there a fully private version available for ordinary users.

Freepik AI Tutorial

Complete a basic task.

1. Clarify the purpose of the image, its dimensions, style, and requirements regarding commercial licensing.
2. Upload the original images for which you have usage rights to Freepik AI, or provide clear instructions;
3. Select the AI image generator and first create low-cost candidates;
4. Use reference images and consistency control to adjust composition, subject, and details;
5. Zoom in to examine faces, hands, text, edges, logos, and artifacts;
6. Export after confirming the color, resolution, and licensing, while retaining the original image;

Create reusable professional workflows

1. Create a list of brand colors, fonts, layout elements, and elements that are prohibited.
2. Test the AI image generator, reference images and consistency control, as well as AI image editing, separately;
3. Use the same set of representative samples to compare quality, speed, and cost;
4. Complex edges, text, and images of key products should be handed over for manual refinement.
5. Standardize naming, dimensions, and review status;
6. Batch processing and release are carried out after random inspections;

Which users is it suitable for?

• Content teams that need to work with images, videos, audio files, and other materials all in one platform;
• Operators who create social media ads, e-commerce product images, and marketing materials in various sizes;
• Creators who need consistency in terms of character, product, or brand style;
• Use node-based workflows to manage multi-step creation processes and collaboration among design teams;
• Designers who need a large volume of stock materials along with AI-powered editing tools;
• Developers and enterprises that create visual generation products using APIs.

Product advantages

• Images, videos, audio, designs, assets, and workflows are all fully covered;
• It aggregates multiple mainstream generation models, allowing switching based on cost and quality;
• It supports local editing, image enlargement, 10K scaling, image masking, and video timelines;
• Provides LoRA training for roles, styles, and products;
• Spaces connects creation, editing, and teamwork into a sequential workflow;
• Plans Premium and above allow the use of a vast array of stock assets simultaneously;
• Offers individual, team, enterprise, and API solutions.

Restrictions and Precautions

• The model and integration cost updates rapidly, while the official documentation is sometimes behind the real-time price page.
• Before purchasing and generating, refer to the current settlement page and the cost indications provided by the tool.
• Unlimited applies only to specific models and specifications; high resolution, zooming, LoRA training, and certain video models still result in point deductions.
• Once the full-speed threshold is reached, the vehicle will be placed in the slow queue.
• The AI output provided to free users does not constitute a full commercial license;
• Stock materials and AI-generated content are subject to different licensing terms, and the attribution and commercial usage rules cannot be mixed together.
• AI-generated text, characters, products, and videos may be inconsistent, and commercial works require manual editing;
• Standard subscriptions offer limited legal protection against compensation claims related to AI content.
• Third-party models, uploaded assets, and team Spaces involve cloud-based processing;
• For sensitive projects, permissions, retention policies, and corporate contracts must be established.

Frequently Asked Questions

Is Freepik AI free?

There is a free account that allows for limited use of AI tools and the download of 10 free stock assets per day; advanced models, more credits, commercial AI licenses, and Premium assets require payment.

How much does Freepik AI cost?

The current monthly prices in dollars are as follows: Essential at $9, Premium at $20, Premium+ at $39, and Pro at $250. The annual rates correspond to $5.75, $12, $24.50, and $158.33 per month respectively; taxes are additional.

Will the points be carried over?

Points for regular monthly or annual subscription plans are reset at the end of each corresponding period and are generally not carried over; temporary accumulated points may be created when upgrading.

Additional points purchased are valid for up to three years, but a valid subscription is required.

Is Premium+ truly unlimited?

Unlimited usage is only available for specified models and tools, with some 4K, Upscaler, and LoRA training exceptions. Under Premium+, the first 1,000 images per 30-day period are processed at full speed, while subsequent images are processed in a slower queue.

Can AI-generated content be used for commercial purposes?

Subscribers with valid subscriptions receive the rights to use Output as well as commercial licenses in accordance with the AI terms; free users are permitted to use it mainly for personal, non-commercial purposes.

Third-party trademarks, portraits, and copyrights still need to be handled separately.

Does Freepik use the uploaded content to train its AI?

Officials state that their AI tools will not be trained using content uploaded or created by users, nor will third-party providers’ content be used for such training; however, the content still needs to be transmitted, stored, and processed in order to provide the services.

Does Freepik AI have an API?

It features a separate API that enables access to media assets, as well as capabilities for creation and editing; it must be used in accordance with the API documentation and the applicable pricing rules.

Is Freepik AI open source?

It is not open source; it is a commercial cloud-based creative suite operated by the Freepik Company.