Creatify

What is Creatify?

Creatify is an AI platform designed specifically for creating and optimizing advertising concepts. Once users provide a link to a product, application, or service page, the system extracts the product name, key features, images, and target audience, and then generates scripts, visuals, voiceovers, and digital avatars to quickly produce video and image ads suitable for platforms such as TikTok, Instagram, Facebook, and YouTube.

The platform currently covers the entire process, from creative development to actual deployment, including URL to Video, AI Video Ads, Avatar Video, Image Ads, Ad Clone, a database of competitors’ ads, Creative Agent, Ad Launcher, and Performance Agent; it also offers API services and production services to businesses.

Convert URL to Video product links into ads

AI Video Ads is also known as URL to Ad Maker. After the user pastes the product’s URL, Creatify analyzes the information on that page and generates several possible ad versions.

When there is no link, it is also possible to manually upload product images, videos, and text information.

Automatic extraction may miss variations, prices, promotional terms, or compliance statements. Before generation, it is necessary to check the product name, core features, target audience, supporting evidence, and call to action, to avoid treating website reviews or expired offers as facts.

AI script generation

AI Script Writer can create spoken script versions based on hooks, pain points, product benefits, proof points, and CTAs. Marketers can choose the tone, duration, and platform format, and then edit the script to fit the brand’s voice.

AI cannot automatically verify the claims made in advertisements. Content related to health, finance, beauty, weight loss, and earnings must be reviewed by humans; it is not allowed to generate unverified promises or fake user testimonials.

AI digital humans and UGC advertising

Avatar Video allows users to select AI actors and enter a script to create UGC ads that sound like those delivered by real people. The Free and Starter versions offer 300 digital avatars, the Pro version provides 1500, while the Enterprise version gives access to all available resources.

Digital avatars can reduce filming costs, but errors may still occur regarding mouth movements, gestures, eye contact, and interactions with the product. Synthetic characters must not be used to pass off as real customers or professionals.

Custom Avatars and AI Influencers

Pro currently offers 3 options for Custom Avatars, which enable the creation of brand ambassadors or virtual creators. The AI Influencer Generator is used to develop consistent character identities and advertising materials.

To create a digital twin of a real person, it is necessary to obtain permissions for the use of the portrait and voice as well as for commercial purposes, and agreements must be reached regarding the intended use, location, duration, as well as the procedures for withdrawing or deleting such a digital twin.

Image Ads – Picture-based advertisements

Image Ads allow the creation of social posters, product main images, lifestyle scenarios, and various ad variations based on the product in question. 10 free credits are sufficient to produce around 20 image ads; the actual amount used will be indicated before creation.

The logo, text on the packaging, colors, and dimensions in the images may change. The main product images and promotional information must correspond to the actual product.

Asset Generator: Multi-model asset creation

The Starter version provides access to over 50 models for images, videos, and audio; the Pro version offers more than 100 such models, while the Free version allows use of 10 models. The platform aggregates various advanced models in a single Asset Generator, enabling users to choose between realistic, product, character, or video models depending on their needs.

Models differ in terms of resolution, input method, speed, and Credits cost. It is usually more cost-effective to first use a model with a low cost to verify the composition, and then generate the final material.

Ad Inspiration ad template

Free offers 40 ad templates, Starter provides over 200 templates, and Pro offers more than 500 templates. These templates include common hooks, UGC formats, product displays, and platform-specific compositions, helping teams to start creating based on proven ad structures.

Templates are not a guarantee of success. Teams should modify them based on their own target audience, marketing data, and brand characteristics, rather than copying verbatim the copyrighted creative elements of their competitors.

Ad Clone: Analysis and Replication of Ads

Ad Clone allows you to enter the URL of a reference ad and of the product in question; it analyzes the script structure, shots, and pacing, and then generates variants suitable for your own product. It is useful for studying formats and narrative structures, rather than for copying other people’s actors, brands, music, or unique elements.

Competitor Ad Tracker

Pro offers competitive tracking for over 10 million Meta ads, allowing for the monitoring of ads by brand and creative. Starter has a limited number of brands that can be tracked; Pro can track up to 10 brands at a time, while Enterprise offers customized options.

The fact that an advertisement remains online for a long time may indicate ongoing placement, but it does not necessarily mean high returns. Public ad databases usually do not provide complete data on costs, conversions, and the target audience.

Creative Agent and Ad Flow

Creative Agent helps to create concepts, scripts, and variations, while Ad Flow connects the various creative steps into a workflow. Teams can save information related to brands, products, and audiences, thereby avoiding the need to set everything up from scratch each time.

For automated proxy processing, it is necessary to set budgets and approval points in order to prevent the unnecessary bulk creation of content that consumes Credits or the release of unreviewed materials.

Ad Launcher ad distribution

The platform allows ads to be published on advertising platforms such as Meta, TikTok, and AppLovin. Before publishing, it is necessary to manually verify the ad account, budget, location, tracking parameters, landing page, and platform policies.

Generated materials should not be incorporated into formal, high-budget advertising campaigns without first being verified.

AI Performance Agent

Pro includes an AI Performance Agent designed for use with Meta, Google, TikTok, and AppLovin; it is used to analyze the performance of creative elements and provide suggestions for optimization. These suggestions should be based on actual experiments and statistical significance, and creative elements should not be changed frequently merely on the basis of a small amount of data.

Package and price comparison

On the current official website’s pricing page, the prices are shown as $39 per month for the Starter plan and $99 per month for the Pro plan; paying annually can save up to 50% on these costs. Older help articles and the official blog from Creatify mentioned historical prices of $19, $49, or $33, but these are no longer used as reference values.

The actual monthly/annual fees, taxes, and credit tiers are subject to the settlement page.

How to choose between Starter and Pro?

When an individual needs to create a small number of short ads per month, using just 300 actors and basic templates, Starter is the better choice. Pro should be selected when custom Avatars, 1500 actors, more models, longer videos, competitor tracking, ad publishing, and performance analysis are required.

Agents, projects with 6 seats or more, or those that make heavy use of APIs require Enterprise.

Validity period and revisions of credits

Free receives 10 Credits per month; the official support guidance is valid for two months. The monthly subscription credits are issued at the time of renewal and remain valid for two months as well.

Deleting an item does not automatically restore the consumed quota.

According to the Help Center, editing videos involves a cost of 3 Credits every 15 seconds, with the amount rounded up; for users on the Pro plan and above, when videos are created using specific tools and no changes are made to the script, avatar, or audio, some edits may not require any credits.

The actual cost will be displayed before rendering.

Batch mode status

Batch Mode was once removed from the main Dashboard, but an official help page still provides direct access to it. It allows for the creation of multiple videos in just a few steps, making it suitable for batch testing.

As it is a reserved entry, its functional stability and future usability are determined by the current account.

Note: The feature is no longer available.

According to the official FAQ for 2026, AI Shorts, Product Video, and Video Translation will be removed from the Dashboard by the end of May, but they will still be accessible through separate links. The catalog should not list these entries as permanent features of the main workspace.

Check whether it is still open before use.

Multilingual and audio

Starter and higher versions support over 75 language directions; it is possible to choose between a virtual avatar’s voice or text-to-speech conversion. Brand names, numbers, abbreviations, and technical terms need to be reviewed for accuracy, while multilingual ads should be checked by native speakers.

Smart Assets and Brand Space

Smart Assets is used to store products, images, videos, and generation results. Starter offers 5GB of storage, Pro provides 10GB, while Enterprise allows for custom storage capacities. Brand Spaces helps to distinguish between different brands; agencies that manage multiple clients usually need the Enterprise version for this purpose.

API capabilities

Creatify offers APIs that enable the automatic creation of Avatar videos, conversion of URLs into videos, as well as scripts and other advertising assets. Enterprise provides API access at discounted rates along with customized services, making it suitable for integrating these functionalities into advertising management systems, product catalogs, or agency workflows.

The API key must be stored on the server, and the application should handle asynchronous tasks, credit budgets, retry attempts in case of failures, Webhook verification, and output validation.

Official GitHub and Agent Skills

Creatify’s official GitHub repository offers resources such as guidelines for creating ads, analyses of competitor videos, tools for ad evaluation, and VideoAdAgent Bench – all designed to assist AI agents in generating, analyzing, and rating advertisements. These repositories contain auxiliary frameworks and skills, but not the core generation models or the code for the commercial platform.

The third-party Creatify MCP and TypeScript client are not part of the official core repositories; therefore, it is necessary to independently verify the maintainers and ensure the security of the keys when using them.

Open-source status

Creatify’s web platform, digital avatar models, Asset Generator, ad library, and Performance Agent are not open-source products. The fact that some Agent Skills and evaluation tools are made available publicly does not mean that the entire platform can be deployed in a private environment.

Commercial use and compliance

Paid content provides options for commercial use, but advertisers still need to have the rights to the product images, characters, music, trademarks, and sample ads. Claims, evaluations, and comparisons generated by AI cannot serve as substitutes for evidence.

Before launching an ad, it is necessary to check the advertising policies of each platform, requirements regarding synthetic media, privacy tracking practices, price promotions, and industry-specific restrictions.

Creatify usage tutorial

Complete a basic task.

1. Identify the audience, platform, format, duration, and the information that needs to be conveyed;
2. Prepare scripts, shots, or reference materials that can be used in Creatify;
3. Select the URL to Video product link to convert it into an advertisement and create a low-cost preview;
4. Use AI scripts to generate adjustments to the visuals, rhythm, subtitles, and audio;
5. Check each frame for characters, text, logos, lip movements, and factual accuracy;
6. Export in the desired format after confirming the licensing for music, portraits, and materials;

Create reusable professional workflows

1. Create scripts, shot lists, brand assets, and a list of elements that are prohibited from use;
2. Unified parameters are used for converting URL to Video product links into ads, for AI script generation, for AI digital avatars, and for UGC ads;
3. First, use representative shots to test the model and the quota;
4. Transfer the failed shots to manual editing or regenerate them;
5. Uniformize subtitles, volume, colors, and end credits;
6. Record the version and reviewer before publishing in batches;

Which users is it suitable for?

• E-commerce brands that can quickly create ads from product links;
• The DTC team responsible for testing UGC videos in bulk;
• Marketing professionals responsible for the promotion and dissemination of games as well as for driving their growth;
• Agencies that create advertisements for multiple clients;
• Pitchers who need competitor tracking and creative analysis;
• Companies that automatically generate advertising materials through APIs.

Main advantages

• Automatically extract information from the product URL to generate ads;
• It covers videos, images, scripts, and digital avatars simultaneously;
• Aggregating a large number of advanced image, video, and audio models;
• Provides Ad Clone, templates, and tracking of competitor ads;
• Ads can be published and their performance analyzed directly;
• The official platform makes API, Agent Skills, and advertising evaluation services available.

Restrictions and Precautions

• Free output includes a watermark and only 10 Credits per month;
• Paid plans are expensive, and complex models, long videos, as well as multiple revisions can quickly deplete the available quota.
• Some old features have been removed from the Dashboard.
• Errors can occur in URL scraping, digital demographics, product appearance, and advertising messages.
• When referring to competing products, it is necessary to avoid infringement, and formal deployment requires manual review;

Frequently Asked Questions

Is Creatify free?

There is a free plan that provides 10 Credits per month, allowing the creation of around 2 videos or 20 image ads, with watermarks included in the output.

How much is the Creatify Starter?

The current reference price for a monthly subscription on the official website is $39, which includes 100 Credits; a discount may be available for annual subscriptions.

How much is Creatify Pro?

The basic Pro plan on the official website currently costs $99 per month and includes 300 Credits; it is also possible to choose a higher credit quota.

Can advertising be done directly through the product link?

Yes, URL to Video can extract product information and generate scripts as well as videos; it is also possible to upload materials manually.

Are APIs provided?

Available corporate solutions include volume and price discounts as well as options for customized integration.

Is Creatify open source?

The core platform is not open-source; what is available on the official GitHub are the advertising Agent Skills, guidance documents, and evaluation tools.