Arcads

What is Arcads?

Arcads is an AI-based video production platform designed specifically for performance advertising, social media campaigns, and testing of brand creative concepts. Users can select AI actors, enter ad scripts and product details, and quickly create voice-over videos that resemble original content created by humans; it is also possible to use this platform to produce unboxing videos, product demonstrations, promotional content, fashion try-ons, and advertisements with a cinematic style.

The platform is no longer limited to the early AI voice actors; instead, it brings together various video and image models, subtitles, translation functions, the ability to replace actors, tools for extending or enlarging content, background processing options, as well as a workflow canvas in a single creative environment. This enables marketing teams to test different versions of hooks, characters, languages, and visuals on a large scale.

Over 1,000 AI actors

Arcads offers over 1,000 AI actors of various ages, appearances, settings, and expression styles. Marketers can select characters based on their target audience and the brand’s identity, and then have these actors read scripts, thereby reducing the costs associated with shooting with real people, using specific locations, and conducting additional recordings.

AI-generated characters may still exhibit unnatural lip movements, eye expressions, gestures, and interactions with products. It is necessary to examine each frame of such ads before they are released, and avoid presenting these synthetic characters as real customers, experts, or unverified witnesses.

Create a custom AI Avatar

In addition to the actor pool, users can create their own AI Avatars to ensure consistency in brand ambassadors or virtual creators. To do this, explicit permission for real-person footage and voices is required, and mechanisms for terminating such permissions and deleting the Avatars must be in place.

AI UGC advertising videos

The AI UGC model simulates the native formats found on social media, such as smartphone selfie videos, green-screen explanations, experience shares, and product recommendations. After users enter the key elements like a hook, the problems faced, the benefits of the product, supporting evidence, and a call to action, multiple scripts along with appropriate actors can be generated.

Being \"like a real user\" does not mean that it is possible to fake a genuine usage experience. When it comes to health, finance, weight loss, beauty, and earnings, it is necessary to avoid making unverified claims about outcomes, and to comply with the platform’s requirements regarding the disclosure of synthetic media and advertisements.

Talking Actors voiceover

Talking Actors converts scripts into video recordings of actors speaking, which is suitable for app descriptions, educational content, and short video ads. The scripts should use short sentences, natural pauses, and numerical expressions that are appropriate for spoken language, while reducing the use of consecutive proper nouns and difficult-to-read abbreviations.

Product display and unboxing

Product Showcase and Unboxing allow for the creation of visual representations showing the product in various scenarios: held in hand, with the packaging opened, and in use. Uploading images of the front, side, packaging, and details helps to maintain the accurate appearance of the product, but AI may still alter the logo, text, interfaces, and dimensions.

For genuine e-commerce advertisements, it is necessary to verify the packaging, capacity, color, and accessories; it is not allowed to publish images that do not correspond to the actual product.

Video translation and localization

Arcads supports over 30 languages, and its documentation indicates that it is possible to create multilingual videos directly on the platform. Translate Video handles aspects such as voice, lip movements, and subtitle orientation, making it suitable for expanding an advertising concept to multiple markets.

Automatic translation may misinterpret brand terms, legal statements, and cultural contexts. Each language version should be reviewed by a native speaker, and prices, units, disclaimers, and call-to-actions must be adjusted in accordance with local regulations.

Subtitles, transcription, and voice conversion

Captions allows the creation of subtitles suitable for vertical viewing; Transcribe converts the audio in videos into text; Change Voices is used to replace or adjust the voiceover. Subtitles need to be checked for proper usage of proper nouns, numbers, and sentence structure, and voice cloning requires the permission of the speaker.

Change actors and camera angles

Swap Actor allows for the replacement of characters while maintaining the structure of the advertisement; Camera Angle is used to explore different shooting angles and perspectives. These tools are suitable for conducting quick audience tests, but they may alter the product, the continuity of the actions, and the details of the background.

Background removal and video editing

The Background Remover can isolate people or products, making it easier to add brand backgrounds and green screen elements. Image processing tools such as Nano Banana, GPT Image, and Seedream can be used for creating still images of products, replacing scenes, and generating different visual versions for ads.

Multi-model video generation

Arcads provides a unified interface for accessing various models; these models differ in terms of duration, resolution, input method, processing speed, and Credits consumption. It cannot be assumed that the same prompt will yield identical results across different models.

Video extension and stitching

Extend Videos is used to continue existing video segments, making it suitable for expanding a 15-second introductory clip into a more complete explanation. When extending the video, it is important to maintain consistency in the actors’ costumes, the position of the products, as well as the sound and lighting; if necessary, the video can be exported in segments and then edited in professional software to adjust the rhythm.

Create Workflow infinite canvas

Create Workflow places the reference materials, prompts, generation tools, and outputs on an infinite canvas, making it easy for teams to track the process of creating a advertisement, from its initial breakdown and development of variations to its final delivery. It is ideal for establishing reusable advertising production processes, avoiding the need to upload data repeatedly across various separate tools.

Ad presets and bulk variations

The platform offers pre-set ad formats tailored for performance marketing. Teams can define the product details and brand requirements, and then replace elements such as hooks, actors, scenes, language, and CTAs in bulk.

The larger the batch size, the more necessary it is to have naming rules, approval status, and feedback on the deployment results; otherwise, the material library will quickly become uncontrolled.

Comparison of package options and pricing methods

The prices and promotions on the Arcads official website change frequently; different regions, time periods, and offers may be displayed before and after logging in. When making a purchase, it is necessary to check the amount of Credits available, the amount consumed per model, whether Credits can be carried over, the number of team seats available, as well as the rules regarding cancellation and refunds. Do not assume that an option offering unlimited generations for a limited time constitutes a permanent subscription.

How are credits calculated?

The official terms specify that each subscription includes the number of Credits specified in the offer; a single video may require fewer or more than one Credit, depending on the model and the tasks involved. The amount of Credits needed for images, audio recordings, longer videos, as well as high-definition or advanced models, cannot be estimated simply by counting the number of videos.

Before launching on a large scale, it is necessary to use a small number of samples to determine the average success rate and the number of revisions required; costs related to failed productions, lens replacements, and multilingual versions should also be included in the budget.

Cancellation and refund

Subscriptions, renewals, cancellations, and payments are handled in accordance with the rules set by the platform and the payment service providers. AI generation consumes computing resources immediately; users should read the current offer and refund terms before making a payment.

Cancellation is usually used to prevent further renewals, but it does not mean that the used Credits are automatically refunded.

Arcads API

The terms specify that the API is available only to customers with Customized Offer accounts; it can be used for automatically submitting tasks, checking status, and accessing the advertising production system. Companies should store the API keys on the server side, and set parameters such as concurrency limits, budgets, retry options, content approval rules, and logging mechanisms, ensuring that these keys are not exposed on web pages or in client applications.

Commercial use and material rights

Customers must possess the necessary rights to the scripts, product images, logos, characters, and voices. AI-generated content may also resemble materials owned by third parties; therefore, a review of trademarks, portraits, music, advertising statements, and platform policies is required before it is released officially.

Browser and platform requirements

Arcads is a cloud-based web platform; the basic requirements specified in its official terms include a computer, a stable internet connection, and Google Chrome. Processing takes place on servers, and closing the page does not necessarily mean that the task has been canceled, but a stable network connection is necessary for uploading and editing content.

Privacy and real-person authorization

Creating custom actors, uploading customer videos, and cloning voices are considered high-sensitive processes. Companies must obtain verifiable authorization that specifies the scope of use, duration, geographic area, advertising channels, methods for processing and withdrawing such models, and they should restrict access to their teams.

GitHub and the open-source status

The Arcads core platform, the actor database, the workflow tools, and the mechanisms for integrating models are not open-source products. The results available on GitHub in real time consist mainly of third-party alternatives, unofficial API scripts, and marketing templates; no complete official core repository linked from the Arcads website has been found.

Third-party warehouses may require users to enter their own Arcads API Key, but this does not mean that such keys are maintained by Arcads or have undergone any security verification.

Arcads usage tutorial

Complete a basic task.

1. Identify the audience, platform, format, duration, and the information that needs to be conveyed;
2. Prepare scripts, shots, or reference materials that can be used in Arcads;
3. Select over 1,000 AI actors to create low-cost previews;
4. Use the custom AI Avatar to adjust the visuals, rhythm, subtitles, and audio;
5. Check each frame for characters, text, logos, lip movements, and factual accuracy;
6. Export in the desired format after confirming the licensing for music, portraits, and materials;

Create reusable professional workflows

1. Create scripts, shot lists, brand assets, and a list of elements that are prohibited from use;
2. Save unified parameters for over 1,000 AI actors, as well as for creating custom AI Avatars and AI-based UGC advertising videos;
3. First, use representative shots to test the model and the quota;
4. Transfer the failed shots to manual editing or regenerate them;
5. Uniformize subtitles, volume, colors, and end credits;
6. Record the version and reviewer before publishing in batches;

Which users is it suitable for?

• DTC brands that need to conduct numerous tests on short-video ads;
• Growth team for promoting mobile apps and subscription products;
• Agencies that produce advertisements for multiple clients;
• There is a need for AI actors and marketers who can handle multilingual localization;
• E-commerce teams that wish to create unboxing videos and product demonstrations quickly;
• Enterprise clients that require API-based batch generation.

Main advantages

• More than 1,000 AI actors and customizable Avatars are available;
• It covers UGC, voiceovers, unboxing videos, product demonstrations, and multilingual ads;
• Unified access to a variety of image and video models;
• Includes subtitles, translation, extension, casting changes, and background processing;
• The infinite canvas allows for the reuse of the advertising production workflow;
• Custom enterprise solutions and APIs are provided.

Restrictions and Precautions

• With subscription Credits, the costs vary depending on the model and task, and bulk rework can quickly deplete the available quota.
• AI actors may still exhibit errors in lip movements, hand gestures, voice, and performance; high-risk advertisements must be reviewed by legal experts and native speakers.
• The platform is primarily aimed at professional business clients, and the terms require that it be used for professional or business purposes;
• The core services are not open-source, so they cannot be deployed locally;
• Uploading real-person and product assets also involves risks related to privacy, portraits, and confidentiality.

Frequently Asked Questions

Is Arcads free?

The core services are available through subscription credits or customized plans; the official website may offer demonstrations or time-limited promotions, but these should not be considered as permanent free packages.

How many AI actors does Arcads have?

The official platform currently displays over 1,000 AI actors and allows users to create their own AI Avatars.

Does Arcads support Chinese?

The platform supports multi-language generation and translation; the usability of Chinese should be verified through sample clips featuring specific actors, voices, and scripts.

Is one Credit equal to one video?

Not necessarily. The official terms specify that a single video may require one Credit or more, depending on the model and task specified by the platform.

Does Arcads provide APIs?

It is available, but only to customers who have received a Customized Offer; it is necessary to contact the authorities to obtain a quote and to find out the access requirements.

Is Arcads open source?

It is not open-source; the complete source code for the official core platform and the actor generation system has not been made available.