CapCut

What is CapCut?

CapCut is an integrated video and image creation platform launched by ByteDance for the global market; Chinese users often refer to it as “Jianying International Version”. It is available on mobile devices, desktops, and web browsers, and offers functions such as cropping, transitions, keyframes, multi-track timelines, color grading, and audio processing. In addition, it incorporates features like automatic subtitles, text-to-speech conversion, intelligent object removal, image expansion, digital avatars, and generative video into the editing process.

It is particularly suitable for short videos, advertising materials, courses, podcast clips, and social media content.

CapCut and the Chinese version of Jianying differ in terms of account systems, available assets, membership options, the timing of new features being released, as well as the regions in which their services are available; subscriptions generally cannot be transferred between them. The prices and benefits listed should correspond to those shown on the purchase page specific to the region where the CapCut international version account is located.

Core functions

• Multi-device video editing:Cutting, speed adjustment, masking, keyframing, color adjustments, subtitles, audio handling, and multi-layer compositing can be done on web pages, desktops, or mobile devices; projects can also be shared across different devices.
• Templates and materials:It provides templates for social media platforms, transitions, special effects, filters, fonts, music, and stock materials; paid materials are marked with a special identifier.
• Automatic subtitles and translation:It identifies speech to generate subtitles, allows for the adjustment of styles, animations, and timelines, and offers multilingual translation and dubbing capabilities.
• Smart editing:These features include converting long videos into shorter ones, automatically adjusting the frame size, removing pauses, performing camera tracking, removing backgrounds, reducing noise, and adjusting volume.
• Generative AI:It supports the creation of videos from text or images, AI-generated images, scripts, digital avatars, as well as voice and creative effects; the availability of specific models varies by region.
• Brands and collaboration:The Pro and Team features include a brand asset library, team templates, comment review, and shared spaces, making them suitable for marketing production processes.
• Cloud storage:Standard offers around 100GB of cloud storage, while the upgraded Pro version provides up to 1TB, as indicated in its official documentation; older subscriptions and benefits may vary in certain regions.

Free version, Standard and Pro

CapCut has not announced a unified fixed price worldwide.Monthly, annual, Standard, Pro, and team pricing vary depending on the country, currency, taxes, website or app store channel, device, and promotions.

The official support provides clear guidance: after logging in, users should check the current prices on the subscription page. The old Pro price is no longer available to new users.

Current subscriptions may retain their original price for the current period; purchasing again after canceling the subscription usually applies to the new price.

AI points and additional fees

Some features of generative AI rely on Credits or AI points, rather than allowing unlimited generation solely through membership. Subscription points are renewed at the end of each billing period, while promotional points constitute a reward amount; purchased points usually have a longer validity period.

The system first uses the subscription points, then the event points, and finally the purchased points.

Different models, durations, resolutions, and generation types result in varying consumption levels; it is necessary to check the estimated cost before submission. Expiration of subscriptions, reset of billing periods, and refunds can affect the balance.

Commercial use, copyright, and privacy

Pro offers materials labeled as suitable for commercial use, but not all of the music, fonts, templates, and third-party content available in the library are appropriate for use on all platforms, in all regions, or for all advertising purposes. Before publishing brand advertisements, client projects, or works intended for resale, it is necessary to check the license details and usage restrictions of each specific material.

AI-generated content may also involve portraits of people, trademarks, training materials, and platform rules; it is not possible to assume that there are no copyright issues just because the content was generated by AI.

CapCut is a proprietary commercial software – it is not an open-source video editor, and its complete source code is not made available for private deployment. Cloud synchronization, subtitle recognition, and AI features may involve the uploading of videos, audio, text, as well as account data.

For materials related to sensitive customers, it is necessary to first verify the regional regulations, data processing procedures, and team permissions.

Access may be restricted by the networks of certain countries or organizations; it is necessary to check local availability and compliance requirements before use.

Tutorial for CapCut International version

Complete a basic task.

1. Identify the audience, platform, format, duration, and the information that needs to be conveyed;
2. In the international version of CapCut, prepare scripts, shots, or reference materials that you have permission to use;
3. Select multi-device video editing to create a low-cost preview;
4. Use templates and assets to adjust the visuals, rhythm, subtitles, and audio;
5. Check each frame for characters, text, logos, lip movements, and factual accuracy;
6. Export in the desired format after confirming the licensing for music, portraits, and materials;

Create reusable professional workflows

1. Create scripts, shot lists, brand assets, and a list of elements that are prohibited from use;
2. Save unified parameters for multi-device video editing, templates and assets, as well as automatic subtitles and translation.
3. First, use representative shots to test the model and the quota;
4. Transfer the failed shots to manual editing or regenerate them;
5. Uniformize subtitles, volume, colors, and end credits;
6. Record the version and reviewer before publishing in batches;

Which users are it suitable for

• Creators who produce short videos for TikTok, Instagram, YouTube, and e-commerce platforms
• Content teams that need automatic subtitles, translations, and podcast clips
• Marketers who can quickly create variations of ads, brand templates, and videos featuring digital avatars
• Users who wish to switch between projects on their phones, computers, and web pages

Usage restrictions

• For free plans, if features or materials labeled as Pro are used, the preview may work properly, but an upgrade will be required when exporting.
• Before exporting, each item should be removed or replaced individually;
• AI subtitles may misidentify names and terms, and translation and dubbing require manual review;
• Cloud projects, large files, and 4K output place higher demands on the network, device performance, and available storage space.

Frequently Asked Questions

Is CapCut free?

There is a free version, but advanced assets, cloud storage, and many AI features require Standard, Pro, Teams, or additional credits.

How much does CapCut Pro cost?

There is no unified global price; the amounts for monthly and annual subscriptions must be checked on the purchase page specific to the current region, device, and account.

Are CapCut and Jianying member accounts compatible with each other?

The two services are aimed at different markets; their account systems, content, and member benefits should not be interlinked by default, and it is necessary to check each service’s subscription page separately.