Postly

Tool Introduction

Postly is a multi-channel content publishing and marketing collaboration platform provided by Postly Technologies, Inc. It brings together AI-driven content creation, calendar scheduling, team approval processes, cross-platform publishing, an interactive inbox, CRM functions, and analysis tools in one single workspace.

Main functions

Cross-platform creation and scheduling

Users can enter a title, body text, media files, tags, the first comment, and publication date for each channel separately, after which they can preview and schedule the posts together. The types of posts and the fields available vary from platform to platform; Postly provides the appropriate settings and validation based on the target channel.

• It supports periodic publishing on a one-time basis, in batches, and for certain channels.
• It can handle formats such as images, videos, carousels, short videos, stories, long articles, and threads.
• In the event of a failed release, it is possible to view the status, logs, and retry information.

AI Studio and content reuse

AI Studio can generate or rewrite copy, images, and short videos, and adjust the tone and style in line with brand guidelines. Auto Post enables the conversion of prompts, RSS feeds, videos, blogs, or product information into regular content; users can choose to review it manually or have it published automatically when certain conditions are met.

• Create marketing materials from prompts, web content, PDFs, DOCX files, TXT files, and structured files.
• It allows for shortening, expanding, rewriting, and correcting grammar, as well as generating platform-specific titles, tags, and call-to-actions.
• It is possible to use the AI capacity provided by Postly, or to connect one’s own Google AI key and pay the service provider for the use of the models.

Team approval and asset management

An organization can create multiple workspaces, invite members, and add contextual notes to drafts, media files, and calendar tasks. Pro currently allows an unlimited number of members and workspaces as well as approval workflows; however, credentials in secure notes should still be shared on a principle of least privilege.

• Manage the lifecycle of content through calendar, draft, pending approval, scheduled, and failed statuses.
• Centralize the storage of brand assets, templates, media, and cloud files.
• Use team, personal, or encrypted notes to record feedback, reminders, and controlled credentials.

Interaction, CRM, and analytics

Postly CRM aggregates supported comments, replies, and messages, and it is possible to convert the parties involved in these interactions into contacts, tasks, and follow-up opportunities. The analysis module is used to compare the performance of posts and channel activities, but the metrics are still limited by the data that can be retrieved through the interfaces of each platform.

Usage tutorial

1. Register and create an organization and workspace, choose a Pro plan with monthly or annual payment, and specify at least 5 publishing channels.
2. Connect to social accounts, blogs, messaging, or email destinations, granting only the permissions required for business operations.
3. Set up brand information, member roles, approval rules, default publishing settings, and the media library.
4. To create a new post or use Auto Post, fill in the text, media, tags, disclosure details, and publication time according to the respective channel.
5. Preview and verify the format; after approval by the designated member, it can be scheduled or published immediately.
6. Check the success or failure status on the release panel, and then use Analytics and CRM to arrange optimizations and follow-ups.

Support channels

Which users are it suitable for

• Marketing agencies that need to manage multiple brand accounts and customer workspaces.
• Brand content departments that require team approval, as well as coordination regarding calendars and media assets.
• Creators who wish to continuously transform blog posts, videos, RSS feeds, or product information into social media content.
• Technical teams that need to carry out a controlled release process via APIs or AI agents.

Prices and packages

At present, Postly charges based on the publishing channels connected. For the Pro version, a minimum of 5 channels must be purchased, and tiered pricing is applied for larger numbers of channels. A channel generally refers to an account, profile, location, or publishing destination that is connected; the exact count should be verified before making the connection.

Pro offers a 7-day free trial; enterprise-level connections, directory synchronization, security event streaming, and priority support are charged as additional services. The public prices may vary depending on the currency, the number of channels, and the selected duration, so it is necessary to check the calculator and the settlement page before making a purchase.

Product advantages

• It covers social media, messaging, blogs, email, and conversion pages, reducing the need to switch between multiple scheduling tools.
• The Pro plan, with no limits on members or workspaces, is suitable for organizations that need to collaborate across multiple brands.
• AI automation can maintain the manual review mode and record the creation and publication status.
• Both API and MCP are included in Pro, facilitating integration with internal applications and AI assistants.

Usage restrictions and precautions

• Third-party platforms may adjust their interfaces, permissions, and content rules, which could result in a particular integration being modified, suspended, or removed.
• X currently supports single scheduling but does not allow for periodic posting; other platforms also have their own formatting rules and publishing restrictions.
• Automatically generated content may contain errors, copyright issues, or non-compliant statements; therefore, small-scale testing should be conducted before enabling unreviewed publication.
• Connecting social, email, and messaging accounts involves handling customer data; it is therefore necessary to regularly review member permissions, tokens, and data retention policies.
• Once the subscription cancellation is confirmed, the advanced features will be disabled immediately; no proportional refund is provided for the cancellation, and it is necessary to export the relevant data before proceeding with this action.

Refunds and data matters

For orders purchased directly from Postly, a refund can be requested by contacting support within 30 days from the date of purchase; the payment gateway fees may be deducted during the processing of such requests. Whether a refund is granted depends on the relevant policies and the specifics of the order. Orders purchased from third-party markets must follow that market’s specific refund procedures, and changes in the functionality of a particular platform generally do not constitute a reason for a refund.

The privacy policy states that conversations and personal data can be stored for up to 6 years; after an account is deleted, such data is usually removed within 60 days, although legal requirements and backup obligations may affect this timeline. Organizations should verify the DPA, sub-processors, deletion procedures, and customer permissions before starting to use the service.

API, MCP, and open-source status

Postly offers a public API as well as MCP with scope-based permissions for creating, validating, scheduling, publishing, uploading media, and performing analyses. The documentation points to the MCP code repository; however, the company has not declared the entire Postly platform to be open source, nor has it made the license for its core platform available publicly. Therefore, the availability of certain interfaces or repositories does not mean that the entire product is open source.

Frequently Asked Questions

Is there a free version of Postly?

Core Pro currently offers a 7-day free trial; no long-term free subscription plan is available. There are also several one-time marketing tools that do not require a subscription. The fees and number of channels available after the trial period will be indicated in the account details.

How is a channel calculated?

Generally, each connected social profile, homepage, location, account, or posting destination is considered as one channel. Some platforms use different methods for counting homepages or locations; it is advisable to use a price calculator to verify this.

Can AI post automatically?

Automatic workflows can be created using Auto Post, API, or MCP, with the option to opt for manual review or automatic publication once certain conditions are met. It is recommended to keep approval processes and failure notifications in place when dealing with brand-related content, content subject to regulatory constraints, or high-risk content.