Biao Xiaozhi

What is Biao Xiaozhi?

Biao XiaoZhi is an online intelligent platform for creating logos and brands, designed for entrepreneurs, shops, content creators, and small to medium-sized enterprises; it is operated by Shanghai Tingping Network Technology Co., Ltd. After users enter the brand name, slogan, and industry sector, the system combines icons, fonts, colors, and layout elements to generate several logo designs that can be further edited.

Its purpose is not merely to create a logo image; it also involves developing the entire corporate visual identity around that chosen logo, including brand guidelines, business card designs, office templates, promotional posters, social media graphics, and animated logos. It is suitable for users who lack a professional design team and wish to establish a basic brand identity quickly, but it cannot replace the in-depth analysis provided by a professional brand consultant regarding positioning, differentiation, and trademark risks.

Usage process

1. Enter brand information

First, enter the brand name in Chinese or English; you can also add a slogan. Then select the industry, style, or relevant keywords.

The system generates candidate logos based on design rules, previous designs, and user selections.

When the name is long, contains rare characters, or requires a special character format, the initial version may not be ideal; it is recommended to prepare abbreviations as well as combinations of Chinese and English characters for testing.

2. Select and get intelligent recommendations

After the user selects a direction, the editor will suggest similar variations based on the current icon, font, color, and layout. It is possible to change the icon, switch between horizontal and vertical formats, adjust the letter spacing and proportions, and compare different color schemes.

The value of intelligent recommendations lies in enabling rapid exploration of various combinations, rather than ensuring that each result is uniquely original.

3. Online editing

The canvas allows for changes to the brand name, slogan, icons, font, colors, spacing, and layout. Its operation is simpler than that of vector software such as Illustrator, making it suitable for users without any design experience.

The capabilities related to complex paths, manual text labeling, precise grids, and fine-tuning of multilingual fonts remain limited; when a high degree of customization is required, vector files can be exported and sent to designers for further refinement.

4. Purchase and Download

Online creation and editing can be tried for free; once a design is finalized, the corresponding package can be purchased for that specific logo. By logging in with the same account, it is possible to download the purchased assets again from “My Designs” or the Logo Center.

Different packages determine the image resolution, file format, VI resources, and brand tools; not all preview results are available in high resolution or as the original files for free.

Logo files and formats

The basic website package offers bitmap files suitable for use on web pages and social media. The professional package provides files in various sizes, with transparent backgrounds, as well as black-and-white and inverted-color versions, and it also includes editable vector files such as SVGs.

Vector files are suitable for printing, signs, packaging, and infinite scaling.

The brand package includes dynamic logos and resources from the brand center, in addition to what is already available.

The official website states that it is possible to generate more than a dozen different types of files or versions, such as vector formats, inverted color versions, black-and-white versions, and transparent versions. The actual content downloaded will be determined by the package list on the payment page.

When AI, EPS, CDR, or PDF formats are required, it is necessary to determine first whether the desired format can be provided directly or if it needs to be converted to SVG using other software, so as to avoid discovering after purchase that the printing shop cannot use it.

Corporate VI and brand guidelines

Professional and brand-themed packages provide essential guidelines such as logo spacing, safe dimensions, standard colors, auxiliary colors, and usage examples, along with sample visuals for different scenarios. Office resources include PPT and Word templates, profile pictures, and examples of brand application, which help teams maintain consistency in their documents and external communications.

The automatically generated VI is more suitable for the initial stages and basic implementation; it does not constitute a complete brand identity system. Large companies usually also need font hierarchies, photography styles, illustration systems, packaging guidelines, wayfinding elements, components for digital products, and multilingual rules – all of which require the input of a professional team.

Business cards, posters, and social media materials

The Brand Center allows for the automatic application of the logo and brand color scheme to business cards, recruitment posters, seasonal promotions, images used in official accounts, social media profiles, and images shared in articles. After selecting a template, users can replace the text, contact information, and images, and then export the result for use in everyday brand communication.

Templates help to reduce the time required for repetitive formatting, but it is necessary to check telephone numbers, addresses, QR codes, the spacing around these codes, printing margins, and image copyrights. When printing offline, it is essential to verify the color mode, resolution, cropping parameters, and font conversion requirements; a satisfactory preview on the web does not guarantee that the final printed output will be correct.

Dynamic Logo and Renderings

The premium packages include logo animations that can be used in video openings, on social media, and in presentations. The visual previews show the logo placed in various scenarios such as storefronts, packaging, stationery, screens, or clothing, to help assess its actual appearance in real-world applications.

Renderings are primarily used for display and decision-making purposes; they are not packaging or engineering documents that can be produced directly. For signs, embroidery, gold stamping, and small-scale printing, it is necessary to simplify the lines and colors according to the specific manufacturing processes, with samples prepared by the supplier.

AI icons and assistive tools

Biao Xiaozhi also offers various auxiliary tools such as the generation of similar icons, AI-driven redrawing of icons, icons representing Chinese characters or letters, app icons, Favicon icons, seals, conversion of uploaded images into vector format, and search functions for logo materials. These tools can be used to find ideas or to create complementary graphics.

AI-generated and template icons may resemble existing logos on the market. Changing the colors or text does not automatically eliminate the risk of similarity; before using such icons in a brand context, it is necessary to conduct a search for trademarks related to the graphics, text, pinyin, and relevant categories.

Font licensing

The home page of the official website states that commercial licenses for the logo fonts are available for purchase, allowing for long-term use; however, the terms of service note that the copyright to the fonts on the site does not belong entirely to the platform, and in some cases users need to contact the copyright holders to obtain separate commercial licenses. Therefore, it cannot be assumed that all fonts can be used commercially for free.

Before making a purchase, it is necessary to check the font name, the entity that grants the license, the scope of use, and the relevant authorization documents in the section related to font copyrights of the specific plan. When packaging products, creating advertisements, developing apps, producing films or videos, registering trademarks, or delivering items to customers, it is advisable to keep copies of the order, screenshots of the authorization pages, and the font license documents.

If the licensing information is unclear, it is possible to use fonts that are explicitly open source or for which a license has been purchased.

Trademark registration services

The platform offers services such as trademark searches, registration agency support, and registration of copyright for creative works. On the current public page, the cost for trademark registration is listed at 999 yuan, which includes both the official fees and the agency services.

The registration fee for copyright protection is listed as 1,999 yuan.

Manual modifications, the addition of categories, or other services may incur additional fees.

Trademarks are governed by the principles of first-to-file, classification-based protection, and examination for similarity; logos created using AI do not guarantee registration. Authorities also make it clear that the outcome of a registration process cannot be guaranteed 100%.

Companies should search for brand names in both Chinese and English, as well as in pinyin form, along with related categories; they should also take into account potential expansions of their business scope, categories that serve as a defense mechanism, and any existing prior rights.

Logo API

The official website provides a link to the Logo API for collaboration; it is suitable for use in building websites, offering enterprise services, registering companies, or integrating logo-generation capabilities into marketing platforms. The public pages do not disclose standard prices that can be used as a reference over time, nor do they provide information on call limits and complete technical specifications – business discussions are usually required to obtain this information.

When purchasing an API, it is necessary to confirm the number of times it can be used, the file format, the options for branding, user data, as well as the permissions regarding icons and fonts. Additionally, factors such as the entity responsible for commercial use, the number of concurrent requests, how results are saved, and procedures for dealing with infringement issues must also be taken into account. The fact that an API can generate designs automatically does not mean that the party integrating it gains ownership of all the materials on the platform.

Prices and packages

Biaoxiao Zhi adopts a model of \"free design, with payment for individual logos only after customer satisfaction is achieved.\" The official website categorizes the packages according to their use – for websites, for professional purposes, or for branding – and the price details can be viewed during the purchase process.

The public price page does not display the current amount in readable text in a stable manner; therefore, the settlement page should be taken as the reference.

The official tutorial from 2022 listed three price options: 99 yuan, 149 yuan, and 199 yuan. The website package included images with a resolution of around 800×600 pixels; the professional package offered higher resolution files, SVG vector graphics, brand identity materials, Word and PPT templates, profile pictures, and additional features. The premium brand package added animated logos and a brand center. These prices are historical figures; they may have changed since then, so they cannot be considered as fixed current prices.

The discount rules for existing customers are still available publicly: a specified discount code can be used to get 40% off when purchasing the 2nd to 5th logos, 50% off for the 6th to 10th logos, and 60% off for more than 10 logos. This discount code must be entered at the time of payment, and any difference in price due to an upgraded package will be calculated at the regular rate.

New customer promotions may also be available, but the discount codes, expiration dates, and final amounts are subject to those specified on the purchase page.

Boundaries of copyright and ownership

Purchasing a Logo package grants access to specific resources and the right to use them within the specified limits; it does not mean that the platform guarantees that the logo is entirely unique, original, or free from any infringement of third-party rights. The terms of service stipulate that users are responsible for any intellectual property disputes that may arise from the use of the generated logos, and it is noted that the platform provides only a right to use, not ownership.

Some material pages indicate that the designs are original creations of the designer and will be removed from availability after purchase; such designs may have different licensing terms compared to ordinary templates or generated solutions. When an exclusive design is needed, it is necessary to verify whether the design will be taken off the market, whether the copyright can be transferred, and whether the source files along with a copyright agreement will be provided – rather than relying solely on the “original” label on the page.

Supported platforms and accounts

Biao Xiaozhi is primarily used through a web browser; some operations can also be carried out via WeChat official accounts or mini-programs. The developers have not provided a separate vector editing software designed for professional desktop systems.

The account used for logging in is linked to the specific project or order; logging in can be done using a mobile phone number or WeChat. After designing something for a client, it is possible to send a download link for the official price information FAQ, or transfer the logo to the new customer’s account.

Company and open-source status

The footer of the official website indicates that the company behind it is Shanghai Tingping Network Technology Co., Ltd. Biaozhizhi provides commercial online design services; it does not make the source code for its generation engine, editor, and material platform available to the public, so it is not an open-source logo generator.

Usage tutorial for Biao Xiaozhi

Complete a basic task.

1. Clarify the purpose of the image, its dimensions, style, and requirements regarding commercial licensing.
2. Upload the original images for which you have usage rights to Xiangbiao Xiaozhi, or provide clear instructions;
3. Choose to use the process and first generate low-cost candidates;
4. Use Logo files and formatting to adjust the composition, main elements, and details;
5. Zoom in to examine faces, hands, text, edges, logos, and artifacts;
6. Export after confirming the color, resolution, and licensing, while retaining the original image;

Create reusable professional workflows

1. Create a list of brand colors, fonts, layout elements, and elements that are prohibited.
2. Test the usage process, Logo files and formats, as well as the corporate VI and brand guidelines separately;
3. Use the same set of representative samples to compare quality, speed, and cost;
4. Complex edges, text, and images of key products should be handed over for manual refinement.
5. Standardize naming, dimensions, and review status;
6. Batch processing and release are carried out after random inspections;

Which users is it suitable for?

• Small and micro enterprises that have just been established and need to quickly establish a basic brand image;
• Businesses that need a store avatar, storefront design, business cards, and social media materials;
• Entrepreneurs with limited budgets who wish to explore the option of a logo first;
• Service teams that need to create basic logos frequently for multiple projects;
• Users who already have a logo but wish to create VI visual designs and communication templates;
• Platform-based enterprises that need to incorporate automatic logo functionality.

Product advantages

• By entering the name and industry, a large number of options can be generated quickly;
• The editor is simple to use, and no experience with professional vector software is required;
• Bitmaps, vector graphics, and multiple version files can be obtained as part of a package;
• Extending from the logo to VI, business cards, posters, and animated logos;
• Provide services related to font licensing, trademark registration, and copyright registration;
• When purchasing a single logo, there is no need for a long-term subscription in order to use the downloaded resources.

Restrictions and Precautions

• Automatically generated solutions may be templated or similar to existing identifiers;
• Before the official launch of a brand, it is necessary to conduct trademark and online searches, as well as test the level of recognizability in various formats such as target size, black and white, inverted colors, and in printing contexts.
• Commercial font licenses must be checked one by one;
• The Logo package, font licensing, icon licensing, trademark rights, and copyright are distinct concepts – paying a download fee does not mean obtaining all these rights at once.
• The platform is suitable for quickly creating basic visual elements, but it cannot replace complex brand strategies, original fonts, comprehensive VI systems, or the legal due diligence required by large enterprises.

Frequently Asked Questions

Is Biao Xiaozhi free?

Online creation and editing can be tried for free; to download high-resolution, vector-based, and complete brand assets, it is necessary to purchase the corresponding logo package. Some materials in lower resolution or those related to specific promotions may be available free of charge.

Can I download the SVG after purchasing it?

Professional and higher-tier packages usually include vector files such as SVGs, while basic website packages offer bitmaps in limited sizes. It is necessary to refer to the package details before making a purchase.

Can the Biao Xiaozhi logo be used for commercial purposes?

Use must be in accordance with the package purchased, as well as the specific icons and fonts authorized for use. A commercial license does not eliminate the risk of trademark similarities; official brands still need to be searched for and verified.

Can the logo be modified after it is purchased?

According to the official trademark service FAQ, purchased logos can be modified unlimited times within 3 days; for modifications after that period or in special situations, it is necessary to consult customer service.

An upgrade to a higher package can be done by paying the difference in price.

Does Biaozhixiao provide trademark registration services?

Query and proxy services are provided, but no guarantee is given for a successful registration. The price for public services in a single category is 999 yuan; additional categories or manual modifications may incur extra fees.

Is Biao XiaoZhi open source?

It is not open source. It is a commercial online platform that offers APIs for business logos, but it does not make the complete source code of its product available to the public.