Copysmith

A one-sentence summary

Copysmith is now a company that offers three professional AI content platforms: Frase, Describely, and Rytr. These platforms are used for optimizing search results and AI visibility, for the mass creation of content for e-commerce products, and for crafting content in a style that suits an individual brand’s identity.

Important note: Copysmith is no longer the single writing tool it used to be.

Copysmith began as an AI tool for writing marketing copy in 2020; in 2022 it acquired Frase and Rytr, and in 2024 it launched Describely. The official website no longer sells a single Copysmith writing package, but instead directs users to these three separate products.

Therefore, the ad templates from the old tutorials, the bulk generation options, and the prices of the older version of Copysmith cannot be used as references for the current product information. When making selections and purchases, it is necessary to follow the account settings, terms, and payment procedures specific to Frase, Describely, or Rytr.

Three product positioning strategies

Copysmith content loop

The authorities have combined these three products into a GEO content cycle that covers creation, optimization, and dissemination. Describely is used for the mass production of product content, Frase helps to optimize search results and AI-generated text, while Rytr rewrites information to suit the tone appropriate for different channels and brands.

1. First, determine whether the content object is the website’s theme, a product catalog, or routine marketing communications.
2. Use Describely or Rytr to create a preliminary draft that meets the brand’s requirements.
3. Use Frase to study search needs and assess SEO and AI search visibility.
4. Manually verify facts, product attributes, statements, and brand guidelines.
5. Publish on websites, e-commerce platforms, or marketing channels, and then track searches and user feedback.
6. Based on the performance, the content and rules are updated to enable the next round of production and optimization.

Main functions of Frase

Search research and content writing

Frase analyzes current search results related to a specific topic, creates content summaries, structures, and articles, and provides SEO and GEO scores in an editor. It is suitable for continuously managing website content, rather than just generating text on a temporary basis.

Page auditing and content protection

The platform can audit existing pages to identify any decline in search rankings or content performance. Content Guard prepares the revisions; by default, human approval is required before the content is republished, although automatic publication is an optional setting.

AI search visibility

Frase allows for monitoring the presence of a brand in the responses generated by AI systems such as ChatGPT, Google AI, Perplexity, Claude, and Gemini; the scope of this monitoring varies depending on the chosen package. The visibility data is used to identify issues, but it does not guarantee that the brand will indeed be cited.

Website Q&A and CMS publishing

Frase Answers can answer visitors’ questions based on the content of a website and identify their actual needs. The content can be published on WordPress, Webflow, Sanity, Wix, or FraseCMS.

Main functions of Describely

Batch generation of product content

Describely allows you to import directories or connect to e-commerce systems, in order to generate product descriptions, titles, and SEO metadata for a large number of SKUs. Once activated, it offers unlimited content creation and auditing for 30 days, depending on the amount of products purchased.

Brand rules

The team can define the tone, length, required attributes, prohibited words, and formatting rules, which can then be applied to all items in a batch. These rules help maintain consistency, but they cannot replace the need to verify prices, materials, scope of use, and compliance statements.

Data completion and image processing

The platform can complete tags, categories, and product attributes using existing data, and it offers functions such as background removal, size adjustment, format conversion, and creation of image variants. Data completion and image processing utilize separate quotas.

Shop connection and API

Describely supports integration with platforms such as Shopify, WooCommerce, Wix, Squarespace, Akeneo, and BigCommerce; it is also possible to import catalogs using tables. The API is billed on a token basis, making it suitable for use in internal product management processes.

Main functions of Rytr

AI writing for multiple scenarios

Rytr can generate emails, blogs, advertisements, social media posts, calls to action, SEO meta titles, and replies to messages. It is better suited for short to medium-length daily texts, rather than conducting full website audits or managing product catalogs.

MyVoice brand tone

MyVoice analyzes the writing samples provided by users in order to learn their tone of voice and expression habits. Unlimited offers tone matching, while Premium supports multiple tones, making it suitable for freelancers who need to manage different client brands.

Browser extensions and languages

The Rytr browser extension helps with writing on pages such as Gmail, Google Docs, LinkedIn, WordPress, and Slack. Premium supports more than 35 languages, while the Free and Unlimited versions currently support only one language.

Plagiarism detection and custom use cases

The paid plans specify the number of plagiarism checks per month; Premium also offers the possibility to define custom checks and priority support. Plagiarism checking is merely a tool to assess similarity, and it cannot guarantee that the content is free from copyright or factual issues.

Comparison of features among the three products

Price of the Frase package

Frase offers a 7-day free trial without the need for a credit card; it provides functions similar to those of the Professional version, but with limitations such as 5 articles, 50 audit pages, 25 AI prompts, and up to 3 user accounts. Features like automatic publishing are disabled during the trial period.

Describely price

The first 5 products listed on Describely can be tried out for free without the need for a credit card. The main option available on this website is purchase based on usage, with no commitment to a long-term subscription; the Shopify app may offer free, subscription, and usage-based options as well.

Rytr package prices

The pricing page on Rytr shows by default the equivalent cost of an annual payment, indicating that it saves 20% compared to the total cost of monthly payments over a 12-month period. Monthly payments can be canceled at any time, and the actual amount due per month will be determined after the payment cycle is changed.

How to choose the right product

Combined Usage Tutorial

1. First, connect to the product catalog via Describely, fill in any missing attributes, and set brand rules.
2. Generate titles, descriptions, and metadata in bulk, and manually verify product facts and restrictive statements.
3. In Frase, audit the core categories and content pages to add the information required for searching and AI visibility.
4. The content that has passed the review will be published on the marketplace or CMS, along with a record of the version used.
5. Use Rytr to rewrite the key information into versions for emails, ads, and social media channels.
6. Continuously monitor search, AI citation, and conversion data to update brand guidelines and content.

Use Rytr tutorials alone

1. Select emails, advertisements, social media posts, or other specific use cases; do not enter only general topics.
2. Provide the audience, purpose, facts, tone, length, and things that are prohibited from being expressed.
3. When brand consistency is required, upload sufficient representative writing samples to train MyVoice.
4. Generate multiple versions and combine their advantages; verify facts, citations, and commitments.
5. Run a plagiarism check if necessary, and then carry out the final editing manually.
6. Before inserting the target page via a browser extension, ensure that no sensitive information is included.

Data and Privacy

Copysmith’s current official website still links to an older version of its privacy policy, dated 2021. This policy covers matters related to accounts, devices, location, payments, social login, and usage data; it also mentions that access to relevant data may occur when connecting to Google Ads.

The three separate products have their own interfaces for accessing services and their own data processing workflows; therefore, the old Copysmith policies cannot be used as a substitute for the procurement verification process. Companies should examine the current policies regarding privacy, data handling, and model training for Frase, Describely, and Rytr respectively.

Content rights and usage responsibilities

The terms of the older version of Copysmith stated that users retained ownership of the content they submitted, but they were responsible for ensuring that the materials, images of persons, and content from third-party accounts had the necessary permissions. The platform would not assume any responsibility regarding the accuracy of the posted content or any infringement claims.

The user content policy prohibits the use of AI to create harmful content, deliberate deception, material that promotes radicalization, fake grassroots campaigns, or spam; such content may be blocked through filters. Individual products may also have more specific rules regarding fair use and content restrictions.

APIs and developer capabilities

GitHub and the open-source status

The Copysmith official website does not describe the company’s three core platforms as open-source projects, nor does it make the complete source code of these products or a unified open-source license available. The repositories with the same name that are publicly accessible cannot be considered official unless there is a domain name or official documentation to confirm their legitimacy.

Frase, Descriptly, and Rytr are all commercial hosting services; even though they offer APIs, browser extensions, or development tools, this does not mean that their core models and platforms are open source. The open source status for these services should be marked as \"no\".

Product advantages

• The three products have clear responsibilities, addressing search, product catalogs, and routine copywriting tasks respectively.
• Frase covers the entire cycle of research, generation, auditing, AI visibility, and CMS deployment.
• Describely supports batch creation of products, data completion, image processing, and integration with e-commerce platforms.
• Rytr offers long-term free plans, brand voice options, and browser extensions.
• You can choose a subscription based on the team’s maturity level, pay per product, or start using it for free.
• After combination, it is possible to link product facts, search optimization, and multi-channel marketing together.

Usage restrictions and precautions

• The single writing product and price of the old version of Copysmith no longer reflect those on the current website.
• The accounts, billing, quotas, and data rules for the three products are separate; it is not possible to purchase one package that applies to all of them.
• AI-generated content may contain incorrect attributes, fictional selling points, and unauthorized claims.
• SEO and GEO scores do not guarantee a position in Google’s search results or being cited by AI-generated answers.
• The quota for Describely products, as well as related parameters such as completions, images, and API usage, are measured using different units.
• Rytr’s unlimited generation feature may still be subject to fair use principles and the platform’s content policies.
• Copysmith updated its unified privacy policy at an early stage; companies should conduct further verification of each individual product.
• The core platform is not open-source; the availability of APIs does not mean that it is possible to deploy a complete service on one’s own.

Which users are it suitable for

• An SEO team is needed to manage searches, AI citations, and content updates.
• E-commerce operation teams that have a large number of SKU variants and strive for brand consistency.
• Freelancers who write emails, advertisements, and social media content for multiple brands.
• Content teams that need to expand from directory content to websites and marketing channels.
• Companies that wish to choose specialized tools for different tasks rather than using a universal chat interface.

It’s not very suitable for which situations

• Users who wish to continue purchasing the older version of the Copysmith unified writing package.
• For users who only need a simple rewrite and do not require a catalog or search workflow.
• Teams that require all members to use one account, one credit pool, and one unified contract.
• Organizations that must obtain the complete open-source source code and deploy all functions locally.
• There are no projects for bulk publishing that involve manual verification of product attributes, facts, and brand compliance.

Basic information

Recommendation score

The recommendation score is 4.2 out of 5. Copysmith assigns different types of writing tasks to specialized platforms; Frase, Describely, and Rytr have clearer definitions of their roles and pricing compared to the older unified writing tools.

The main concern is that the brand transition has rendered many old tutorials ineffective, and the three products do not form part of a single package. Users should first choose a product based on their main tasks, and then consider the separate costs and data requirements.

Frequently Asked Questions

Can Copysmith still generate copy directly?

The current official website consists mainly of pages for company information and product listings; it no longer offers the old Copysmith writing package. For everyday copywriting, Rytr should be used, Describely for product descriptions, and Frase for SEO-related content.

What products does Copysmith have?

Currently, the official list includes Frase, Describely, and Rytr. These three tools are used respectively for AI-driven search and SEO, for managing e-commerce catalog content, and for crafting brand-related text in the appropriate tone.

Do I need to pay separately for the three products?

Yes, the public page does not offer a single self-service package with prices that cover all three products; the costs, quotas, and billing are managed separately for each product.

Which one is suitable for writing product descriptions?

For large-scale product catalogs, Describely is the preferred choice, as it supports brand rules, data completion, and integration with e-commerce platforms. Rytr can also be used for small amounts of temporary copy, but it lacks a catalog management system.

Which one is suitable for SEO articles?

“Frase” is more appropriate, as it connects search research, article generation, SEO and GEO scoring, page auditing, and CMS publishing.

Which one has a free version?

Rytr offers a long-term free plan with 10,000 characters per month. Describely provides free access to the first 5 products, while Frase offers a seven-day trial without the need for a credit card.

Does Copysmith support Chinese?

Language capabilities depend on the specific sub-products and packages. Rytr Premium supports over 35 languages, while Frase and Describely also offer multilingual support; however, the quality of Chinese translation needs to be tested with actual content.

Does Copysmith offer an API?

No unified API package at the Copysmith company level was found, but Frase, Describely, and Rytr each offer developer-related functionalities. To integrate with these services, it is necessary to use the account and documentation specific to each product.

Is Copysmith open source?

It is not open source. The three core products are commercial hosting services; the provision of APIs or extensions does not mean that the source code of the platform and models is made available to the public.

Can the old Copysmith tutorials still be used?

Most of them cannot be copied directly, especially old package options, template names, and login procedures. It is first necessary to determine whether the content relates to Rytr, Describely, or Frase, and only then should the existing documentation be consulted.

Summary

Copysmith has evolved from an AI-based copywriting tool to a content technology company that offers Frase, Describely, and Rytr; these three platforms serve the purposes of improving search visibility, managing product catalogs, and enabling multi-channel writing.

Before using it, it is crucial to abandon the old perception of unified tools and choose appropriate individual products based on the actual tasks at hand. Before carrying out batch releases, it is still necessary to manually verify the facts, product attributes, brand guidelines, and search-related requirements.