Clarice.ai

What is Clarice.ai?

Clarice.ai is an AI platform designed specifically for Portuguese spoken in Brazil, offering services for writing, editing, and proofreading. It can generate articles, social media content, advertisements, and emails based on a given theme, and it can also check the spelling, grammar, punctuation, and writing style of text already provided by the user.

The product is designed by a Brazilian team, with development focused on the local Portuguese language; it is not a simple translation of English writing tools into Portuguese. It is suitable for creators, marketers, students, and corporate content teams who work with Brazilian Portuguese.

A one-sentence summary

Clarice.ai brings together text generation in Portuguese, grammar checking, sentence editing, and style suggestions in a single online editor, helping users to make their texts clearer, more concise, more impactful, original, and in line with the desired tone.

Main functions

IA Revisora Intelligent Proofreading

IA Revisora checks for spelling, grammar, punctuation, and writing style, and provides suggestions for passages that may affect comprehension or the clarity of the expression. It not only identifies errors but also tries to explain which sentences are too long, repetitive, or lack impact.

• Identify issues with Portuguese spelling, grammar, and punctuation.
• Sentences that are too long, have a complex structure, or are difficult to understand.
• Mark the redundant words, repeated expressions, and compressible content.
• Check adverbs, gerunds, and structures that may weaken the strength of the expression.
• Identify clichés, formulas, redundancy, and other risks to originality.
• Suggestions are provided based on criteria such as clarity, conciseness, impact, originality, and formality.

Over 120 style suggestions

The Google Workspace application page and its official website currently offer over 120 writing tips. These tips are designed to help identify common issues in expression, but not all of them are suitable for use in academic, legal, literary, or brand-related texts.

IA Editora Intelligent Editing

IA Editora is used to rewrite and adjust sentences as well as improve the way things are expressed; it helps users make their drafts sound more natural or fit the desired style. Even after rewriting, it is still necessary to check whether the original meaning, facts, proper nouns, and the author’s personal style have been altered.

IA Escritora content generation

IA Escritora generates new content based on inputs such as theme, audience, and tone. The current pricing page lists over 65 templates, while the home page still uses more than 50 templates from an earlier version; therefore, the main text incorporates information from the over 65 templates available in the current package.

Tone and audience settings

After selecting a template, the user can enter a topic and set personalized parameters such as tone and target audience. The more specific the details provided, the more likely the generated content will meet the actual communication objectives.

Automatic saving and project management

The platform automatically saves the text in the editor and allows users to organize the content by project. Criativo can store up to 50 texts and 10 projects, while Profissional has no limits on the number of texts or projects.

Team collaboration and brand manual

The official website states that team members can work together on content and monitor updates. The Empresas package includes a brand manual, centralized billing, team management, training, and advanced support; it is designed for teams of at least 5 members.

Google Workspace plugin

Clarice.ai offers an official application in the Google Workspace Marketplace, which can be used for checking Portuguese text within Google’s work environment. The application page indicates that the installation is free, but whether full advanced features require a Clarice subscription depends on the permissions available after logging in.

Special development for Brazilian Portuguese

The official website states that the product was developed by linguists and engineers specifically for Brazilian Portuguese, and it is mentioned that related research was published in PROPOR 2026; this research also received support from the FAPESP PIPE program. This specific orientation of the product does not mean that it is suitable for all Portuguese-speaking regions or other languages.

How does Clarice.ai work?

1. Register an account and choose to write directly, paste and proofread, or use content templates.
2. Enter the topic, target audience, tone, key points, and information that must be retained.
3. A draft can be generated by IA Escritora, or an existing Portuguese text can be placed in the editor.
4. Check the spelling, grammar, punctuation, and style suggestions marked by IA Revisora.
5. Use IA Editora to rewrite the sentences that need adjustment, and decide on an acceptance or rejection for each one.
6. Verify facts, citations, brand information, and the original wording; do not accept everything as it is.
7. Copy the confirmed content to the final publication location, and keep a local backup.

Usage tutorial

Proofread a Portuguese article

1. First, save the original document locally to prevent loss of its content due to issues with the editor or the internet connection.
2. Paste the plain text into the Clarice editor and select the appropriate text type.
3. First, address spelling, grammar, and punctuation, then look at the style-related suggestions.
4. Compare the meaning before and after each modification, and do not accept all changes at once.
5. Check names, numbers, product names, quotations, and technical terms separately.
6. Finally, read the entire text aloud to ensure that the Portuguese used in Brazil sounds natural and that the paragraphs are smoothly connected.

Generate marketing copy using templates

1. Choose the template that is closest to the target channel, such as a blog, advertisement, email, or social media post.
2. It explains what the product is, who it is intended for, what problems it solves, and what cannot be promised.
3. Specify the brand tone, desired length, call to action, and information that must be included.
4. Multiple versions are generated, with priority given to the completeness of the facts rather than merely linguistic fluency.
5. Use the proofreading and style features to remove repetitions, clichés, and excessive exaggeration.
6. After completing the legal, brand, and factual reviews, it is then published on external channels.

Establish a writing process for corporate branding

1. Organize brand terminology, prohibited words, tone, audience, and common content types.
2. Contact the company’s sales team to confirm the brand manual, the number of members, and the capabilities of the administrators.
3. First, configure the brand rules and content templates using non-sensitive samples.
4. Define clear responsibilities for authors, editors, and reviewers.
5. Establish a sequence of creating an AI draft, making manual edits, verifying facts, and giving final approval.
6. Conduct regular random checks on the outputs and update the brand manual based on actual issues.

Which users are it suitable for

• Brazilian Portuguese content creators: generate blogs, social media posts, and long drafts.
• Copywriters and marketers: Create ad copy, sales emails, and page content.
• Students and researchers: Check the Portuguese wording, but you are still responsible for managing academic citations yourself.
• Reporters and editors: Identify issues such as long sentences, repetition, and style problems.
• Corporate content team: Uses brand manuals, centralized billing, and team management.
• Brazilian market operator: Make drafts that are not in the local language more in line with local expression patterns.
• Freelancer: Manage client content across multiple projects and speed up the creation of drafts.

Typical use cases

• Refine the loosely structured Portuguese draft to make it clearer and more concise.
• Check the grammar, formality, and redundant expressions in business emails.
• Generate blog titles, outlines, and paragraphs, followed by manual editing.
• Create multiple versions of social media copy for the same event.
• Rewrite the product description according to the target audience and brand tone.
• Quickly check the text you are editing in a Google Workspace environment.
• Establish unified writing standards and team approval processes for Brazilian Portuguese branding.

Product advantages

• Focus on Brazilian Portuguese, rather than simply localizing a generic English-language interface.
• Place generation, editing, grammar checking, and style suggestions in the same workspace.
• More than 120 style suggestions provide a broader coverage than just spelling checks.
• Over 65 templates are available for blogs, social media, advertising, emails, and website content.
• Criativo and Profissional provide clear monthly word counts and project limits.
• The enterprise solution provides a brand manual, team management, and centralized billing.
• The 7-day trial allows you to test real Portuguese materials before making a payment.
• There is an official Google Workspace app, which facilitates use in common office environments.

Usage restrictions and precautions

• The core of the product is Brazilian Portuguese; Chinese, English, and European Portuguese are not the main focus.
• AI may incorrectly alter proper nouns, facts, quotations, legal terms, and the style intentionally used by the author.
• The original or non-plagiarized content on the official website is intended for product promotion only, and it cannot replace a proper plagiarism check or copyright verification.
• The current terms state that it is not possible to import or export files directly; instead, input is done via text boxes and the results are copied.
• The number of automatic saves is limited by the package plan; nevertheless, it is still recommended that users create their own backups.
• After the free trial period ends, charges will be deducted automatically based on the plan selected; it is important to pay attention to the cancellation deadline at the time of registration.
• The 100,000 words for the Criativo plan and the 500,000 words for the Profissional plan represent the monthly quota, not a permanent limit.
• The unlimited word count for corporate plans is still subject to the fair use rules; it does not mean that abuse or automatic bulk resale is permitted.
• The privacy policy states that the platform keeps the full text of the suggestions, as well as records of whether the users accept or reject them.
• The terms allow software developers to view saved text in order to improve the platform; confidential materials should not be uploaded directly.
• No public developer API documentation, pricing information, rate limits, or official SDK were found.
• The descriptions in the publicly available legal documents still use the old term “Plano Pro”, which is not fully in line with the current plan options.

Prices and packages

The information below was verified on August 21, 2026; the currency used is the Brazilian Real. The official website shows the monthly price after a 25% discount for annual payment; the amount due per month is displayed dynamically as the page is navigated or during the payment process. It is important to check the total cost, taxes, and renewal period at the time of purchase.

Comparison of features across versions

Trial and renewal rules

• Both Criativo and Profissional offer a 7-day free trial.
• The terms state that when registering for a trial period, it is necessary to specify the payment method, and a charge will be deducted automatically after the trial period ends.
• The monthly plan is automatically renewed on a monthly basis and can be canceled; the paid period usually remains in effect until it comes to an end.
• The annual subscription cycle lasts 12 months; it is renewed automatically upon expiration, and cancellation can be requested in advance through the platform or by other means.
• Only users who registered before May 2024 and pay on an annual basis may be subject to a 10% penalty for canceling in advance regarding the remaining months.
• Price adjustments usually take effect during subsequent renewals, and coupons may not be carried over with those renewals.
• The 7-day cancellation period for Brazilian consumers runs concurrently with the product trial period; the specific requirements are determined by the applicable laws and the order details.

Supported platforms

Privacy and data security

Clarice.ai collects names, email addresses, phone numbers, account details, and usage data. When payment is made, the card number is processed by Stripe; the platform only stores limited payment-related information such as the last four digits of the card and the brand name.

More importantly, the privacy policy states that it will store the complete text entered by users, the number of texts inserted, as well as records of whether suggestions regarding spelling and writing were accepted or rejected, all of this for the purpose of preserving content, personalizing the style, and improving the services. There is no explicit guarantee that users’ text will not be used for model training or product improvement.

• The account credentials are encrypted and stored by a third-party security platform; Clarice.ai claims it is unable to view the original passwords.
• The website uses Google Analytics and cookies to collect data on IP addresses, devices, browsers, as well as visits and interactions.
• Data may be processed by third parties for the provision of services, to obtain authorization, as required by law, or for security investigations.
• The terms state that technical developers may view the saved text as part of technical improvements.
• Other employees generally cannot view the text, unless the user grants permission specifically to resolve an issue.
• Users can request access to, correction of, blocking of, anonymization of, or deletion of their personal data.
• To delete an account, you need to contact support; the platform may retain necessary data due to legal obligations.
• The authorities state that they comply with Brazil’s LGPD, but do not list SOC 2 or ISO 27001 certifications on their main page.
• Contracts, unpublished drafts, personal data, and information subject to confidentiality obligations must be anonymized first.

APIs, GitHub, and open source status

The terms of service mention in general that access is possible through plugins and APIs, but at the time of verification no public developer documentation, API key access points, endpoint details, pricing information, or official SDK were available. Therefore, it should not be listed in the catalog as an API that is available for public use.

No official GitHub organization, complete source code, or open-source license that can reliably correspond to this product was found. The Clarice.ai commercial platform should be labeled as non-open source; other projects with the same name and Clarifai’s code have no relation to it.

Copyright and commercial usage notes

The official website claims that the generated content is original and free of plagiarism, but AI can still produce text with similar expressions, fabricated facts, or elements belonging to third parties. It is necessary to conduct checks for plagiarism, verify the facts, and carry out appropriate legal reviews before releasing the content officially.

The current terms do not clearly specify the ownership of AI-generated content, the associated licensing rights, or any guarantees regarding commercial use. Before using such content for large-scale commercial purposes, for writing tasks, for publication, or in regulated industries, companies must obtain written permission from the platform outlining the boundaries of usage.

Basic information

Recommendation score

Its rating is 4.1 out of 5 points. Clarice.ai features specialized development for Brazilian Portuguese, a two-stage writing and proofreading process, style guidelines, and content templates; it is thus suitable for users whose primary language of output is Portuguese.

The main shortcomings are its limited usefulness for other languages, as well as inadequate features for importing and exporting files, public APIs, and guidelines regarding output authorization. The full text is saved and can be accessed by developers for technical improvements; sensitive content must be handled with care.

Frequently Asked Questions

Is Clarice.ai free?

The current individual plan offers a 7-day free trial; it is not an unlimited-free version for an extended period. Registration for the trial requires specifying a payment method, and after the trial period ends, charges will be deducted automatically based on the selected plan.

Does Clarice.ai support Chinese?

Its primary focus is the Brazilian Portuguese language; it is not suitable as a tool for writing in Chinese or for proofreading Chinese text. As for other languages, although input is possible, there is no official guarantee regarding the quality of the output.

What is the difference between Clarice.ai and ordinary grammar checkers?

In addition to spelling, grammar, and punctuation, it offers style suggestions regarding clarity, conciseness, impact, originality, and formality, and it also includes functions for generating content and editing sentences.

Can I upload Word or PDF files?

The current terms of service specify that it is not allowed to import files, nor to export the text from the editor as a file. Users must paste the content using the text box and keep an external copy on their own.

Does Clarice.ai offer an API?

The terms mention the format of API access, but no public development documentation, key access points, or billing rules were found. At this stage it should be marked as having no verifiable public API; for corporate needs, one should consult the sales team.

Is Clarice.ai open source?

It is not open source; no official source code repository or open source license has been found. The publication of research results does not mean that the code behind the commercial platform is made available to the public.

Will the platform save my text?

Yes. The privacy policy states that the entire input text is saved, as well as records of whether the user accepts or rejects the suggestions; it also specifies that technical developers may view this saved content in order to improve the platform.

Can accounts and text be deleted?

Users can delete the text they have saved, and can request account deletion by contacting support. The platform states that it will remove the relevant information from its database, but data that is required by legal obligations may remain.

Can the generated content be used for commercial purposes directly?

It is not advisable to assume such things outright. The public terms do not clearly specify ownership of the output or any guarantees regarding commercial use; before publishing, it is necessary to conduct a plagiarism check, verify the facts, and examine third-party rights.

Is the Google Workspace app completely free?

The app store lists the installation price as free, but this does not necessarily include all the paid features of Clarice.ai. The actual amount of functionality available and the advanced capabilities depend on the account plan after logging in.

What are the differences in enterprise solutions?

Empresas is intended for groups of at least 5 members; it offers a brand manual, team management tools, centralized billing, training, and advanced support, with no limit set on the amount of text that can be used. The actual limits regarding fair use and pricing need to be confirmed with the sales team.

Summary

Clarice.ai is suitable for individuals and teams who wish to create, modify, and proofread content in Brazilian Portuguese. Its main advantage lies in combining language standards, style guidelines, and AI-generated drafts, rather than simply providing a standard chat interface.

When using it, AI suggestions should be regarded as a tool to assist in editing, while human oversight and copyright checks must still be carried out. Before uploading unpublished or sensitive text, it is necessary to carefully assess the risks associated with storing the full text, allowing internal personnel to access it, and using third-party analysis services.