Chatever - Genuine Whatsapp Marketing Platform

What is Chatever?

Chatever is a platform for marketing, customer service, and chatbots based on the WhatsApp Business API, provided by the Indian company KGBAIS DIGITAL SERVICES PRIVATE LIMITED.

It is designed for companies that wish to manage WhatsApp conversations, batch tasks, and sales leads in a centralized manner; the current website as well as the login page to the backend are still accessible.

Main functions

Batch messages and marketing campaigns

• Contacts can be imported to create bulk WhatsApp broadcasts for promotional messages, event reminders, and re-engaging customers.
• Activity response tracking enables paid users to monitor customer replies, but the metrics available for viewing and the export formats have not yet been made public.
• The throughput rates listed on the page are 1,500 requests per minute for Kickstarter and 2,000 requests per minute for Pro Plus; however, the actual number of requests that are delivered is also affected by Meta, the quality of the numbers used, template approval processes, and the account level.
• The ability to send messages in bulk does not mean that it is possible to send marketing messages to unknown numbers; companies must first obtain explicit consent from those recipients and provide an easy way for them to unsubscribe.

Team inbox and lead collaboration

• The WhatsApp Team inbox allows multiple members to handle customer messages in the same background, and the Kickstarter page states that there is no limit on the number of team members.
• Thread assignment is used to route conversations to sales or customer service staff, while Pro Plus offers the additional capability of routing based on roles.
• Pre-set replies help to avoid repeated typing, and media such as documents, videos, and images can be sent along with messages, though they are subject to WhatsApp’s format and size restrictions.
• The current public documentation does not provide detailed information on conflict resolution, internal notes, audit records, or the level of permissions available to agents; it is advisable for teams to test these aspects in a trial environment before making any purchases.

Website chats, robots, and e-commerce

• The website’s real-time chat feature allows users to proactively invite visitors to ask questions, and it enables the conversion of those conversations into WhatsApp messages that can be used to offer discounts, recommend products, or incorporate them into the sales process.
• Chatbots can automatically respond to common questions and recommend relevant content, making them suitable for providing initial assistance outside regular business hours; the specific AI models, training methods, and generation limits remain undisclosed.
• E-commerce integration can be used for product inquiries, marketing, and after-sales communication; the page lists platforms such as WooCommerce, Shopify, and Magento.
• The platform also claims to support connections with CRM, ERP, and CMS systems such as Zoho, Salesforce, Insightly, as well as WordPress, Joomla, Drupal; the extent of these connections needs to be tested on a case-by-case basis.

Developer API

• The Pro Plus package includes developer APIs that can be used to integrate message sending, automated responses, and analysis processes into existing systems.
• Currently, no publicly available list of endpoints, authentication processes, rate limits, Webhook events, SDKs, or example projects can be found; therefore, it is not possible to assess development capabilities based solely on the name of the package.
• Teams that require an API should obtain the complete documentation before making a purchase, and verify message sending and receiving, status acknowledgments, error retries, signature verification, and key rotation.
• No public code repository or open-source license for the Chatever product itself has been found; therefore, it should be considered a closed-source hosting service.

Input and output

Process for activation and use

1. Prepare a mobile or landline number that is not in use by other WhatsApp services, as well as a Meta Business Manager account and a WhatsApp Business Account, and complete the required approvals.
2. Apply to Chatever for a trial or demonstration to confirm the company’s identity, the method of number connection, the account ownership, and the process for transferring the number after discontinuing use of the service.
3. Import contacts who have explicitly agreed to receive messages, and record the time of consent, the channel used, the name of the business, and the types of messages permitted.
4. Create templates for marketing, utility, and authentication; after approval, configure the target audience, sending times, frequency, and cancellation keywords.
5. Add team members and set up lead allocation or role routing, then connect CRM, e-commerce, and website chat.
6. Conduct small-scale tests for message delivery, replies, retry on failure, billing, and cancellation; only after confirming everything is correct should the scale of the operation be increased gradually.
7. Constantly monitor the quality of numbers, as well as complaints and blocking situations; promptly stop activities with low levels of interaction, and remove invalid contacts or those who have withdrawn their consent.

WhatsApp compliance boundaries

• Before sending template messages proactively, a company must obtain the user’s consent; the agreement should specify the company name and the type of messages that the user will receive.
• Outside the customer service window, approved templates must be used; the approval processes and billing rules vary for marketing, utility, and authentication templates.
• Users can block or report companies, and Meta may also restrict templates, phone numbers, or company accounts; no service provider can guarantee that numbers will remain unrestricted forever.
• It is not allowed to send spam, misleading content, or promotions for illegal products; nor should phone numbers be retrieved from public pages and used for mass sending of messages.
• In highly sensitive sectors such as healthcare, finance, government, and education, it is also necessary to comply with local industry regulations; robots cannot replace professionals in making diagnostic decisions, investment choices, or administrative decisions.

Prices and packages

At the top of the current page, it is stated that the cost is 999 rupees per month, but the lowest price listed in the package section is 1499 rupees per month; there is a discrepancy between these two figures. Before making a purchase, it is necessary to verify the platform fees, taxes, implementation costs, and message fees by checking the account settlement page or the written quote.

Meta message fees and the old calculation method

The WhatsApp Business Platform has started charging based on the number of template messages sent, as of July 1, 2025; the fee varies depending on the recipient’s market and the category of the template. The Chatever FAQ still states that a charge of 0.55 paisa applies per 24-hour session, which is not in line with the current rules.

• The platform subscription fee included in the package should not be automatically assumed to cover all Meta messaging costs.
• The page does not clearly explain the calculation method for the “1,000 free sessions per month,” the templates that apply, or the price per additional session.
• Before making a purchase, ask that the costs be broken down into platform fees, Meta fees, taxes, and any other related charges; also verify the bill by checking it with a few actual messages.
• Rates, free service messages, and bulk discounts may vary depending on the country, template category, and policy changes; therefore, it is not possible to estimate long-term costs using the prices from previous sessions.

Privacy and data security

• The platform handles phone numbers, message content, and delivery confirmations, stating that these data are used to provide the WhatsApp Business API service.
• The privacy policy allows users to request access to, correction of, or deletion of their data, and states that the data will not be shared beyond what is required by law or permitted by WhatsApp’s policies.
• The public statement does not specify the exact retention period, the location where data is stored, the encryption standards, the timing for deleting backups, a list of sub-processors, or any security certifications.
• Companies should identify the data roles of Chatever, Meta, and themselves, sign the appropriate data processing agreements, and restrict employees’ access to customer messages.
• Additional compliance assessments should be carried out before importing health, financial, identity, or minor-related information; ordinary marketing activities should not collect unnecessary sensitive data.

Notes on cancellation and refunds

The refund page states that approved refunds are typically processed within 1 to 2 days, but most of its terms use language related to shipping, perishable goods, and physical products; it does not clearly specify the cancellation period for SaaS subscriptions, the amount of time for which a subscription remains unused, or the reimbursement for message fees.

• Before making the payment, it is necessary to obtain the rules regarding cancellation, renewal, and refunds for software subscriptions, and to keep a written confirmation of them.
• It is necessary to confirm whether the free trial automatically converts to a paid subscription, when renewal takes place, and how contact information and message data are handled after the downgrade.
• If payment is made through a third-party channel, it is also necessary to determine whether the refund will be handled by Chatever, the payment service provider, or Meta.

Supports various platforms and application formats

Suitable for users and typical use cases

• E-commerce team: Sends order, delivery, and promotional messages, and continues to handle responses in the team’s inbox.
• Sales team: Convert website visitors into WhatsApp leads, then assign them to the appropriate follow-up personnel.
• Service provider: Uses templates to send appointment reminders, progress updates, or follow-up messages to clients, and provides a mechanism for unsubscribing.
• Companies that have development resources: They can connect their CRM systems or their own business processes using the API capabilities of Pro Plus, but they must first obtain the interface documentation.

Advantages and limitations

Summary

Chatever is suitable for companies that wish to integrate WhatsApp broadcasting, team customer service, and lead generation in one single platform; however, the available public information reveals significant uncertainty regarding prices, billing, and refunds.

Before proceeding with a formal purchase, it is necessary to complete trials, interface verification, and checks of sample bills; moreover, user approval, template validation, cancellation options, and quality control of numbers must be met as prerequisites for going live.