Competely

What is Competely?

Competely is a self-service AI competitive intelligence platform operated by Lifehack Labs LLC. Users enter the URL of their product’s website or a textual description of it, select their competitors, and the system generates structured comparative analyses; it also continues to monitor any changes on those competitors’ public pages.

It addresses two different types of tasks: creating a snapshot of the competitive landscape through comprehensive analysis, and keeping track of changes in prices, features, and positioning using the Competitive Brief. Compared to asking general chat models questions on an ad-hoc basis, Competely places more emphasis on a structured approach, itemized considerations, and long-term monitoring.

A one-sentence summary

Competely enables AI-based analysis of competitive products, identification of competitors, comparison of over 100 data points, and monitoring of periodic changes – making it suitable for founders, product, marketing, and consulting teams that need continuous competitive intelligence.

Current product composition

Main functions

AI automatically identifies competitors

After the user provides the product website, Competely analyzes the product’s positioning and identifies potential competitors. The list of suggestions serves as a starting point; the user can remove items that are not relevant, as well as add competing brands that have actually been encountered in sales.

If the product does not yet have a public website, paid services allow for the inclusion of a textual description. This description should outline the product, its target audience, and its unique features; otherwise, the system may provide a list of competitors that is too broad or inaccurate.

Structured competitive analysis

Competely scans the user’s own products, competitors’ websites, and various public web pages, and aggregates more than 100 data points across eight different dimensions. The results are presented in a unified horizontal table, making it easy to compare various aspects across different competitors.

• Marketing and message delivery: slogans, value propositions, positioning, keywords, and communication strategies.
• Products and features: core capabilities, advanced functions, integration, use cases, and differentiation.
• Pricing and Sales: Business models, packages, discounts, payment methods, and sales approaches.
• Target users: Primary audience, industry, needs, and use cases.
• Indicators of market performance: information on public financing, public opinion, and market activities.
• Advantages and disadvantages: Strengths and weaknesses in competition, compiled from available public information.
• SWOT: Identifies strengths, weaknesses, opportunities, and threats within a unified framework.
• Product gap: Identify unmet needs and potential market spaces by examining data presented side by side.

Each data point can be verified.

The data points in the analysis table are linked to the original pages from which they were retrieved; users can expand on these details and return to the relevant public pages for further inspection. This design facilitates verification, but it does not mean that the AI’s conclusions are always correct.

Official support clearly acknowledges that the system may suggest incorrect competitors, omit real rivals, use outdated information, or produce sparse results due to a lack of available data. Important decisions should still be made by the user after reviewing the original materials and making a judgment manually.

Periodic monitoring of competitive rivals

After a complete analysis to create a snapshot, Monitoring will read the competitor’s public pages again as scheduled, and compare the changes between this session and the previous one. Users can adjust the frequency of monitoring or turn it off within the project settings.

• Track changes in products, prices, and market positioning.
• Discover new pages, landing pages, blog posts, and update logs.
• Important adjustments to the recognition functions, packages, and targeting of the audience.
• Skip the current email when there are no significant changes, in order to reduce unnecessary reminders.
• Keep a verification entry for each change to facilitate confirmation by the team.

Competitive Brief email

A Competitive Brief is a short email generated by the system based on monitoring results; its purpose is to inform users, within a few minutes, of the most important competitive developments. It usually includes Key Moves, Risks to Watch, Opportunities to Explore, and a Full Change Log.

The Starter plan sends updates every two weeks, while the Pro and Scale plans send updates weekly. The help center also indicates the monthly frequency, but the available frequencies for a particular plan depend on the current subscription package.

Export and Share

Each paid plan allows for the export of comprehensive analyses in CSV or PDF format. CSV is suitable for further filtering and processing in spreadsheet software, while PDF is better suited for use in meetings, archiving, and delivering results to others.

Users can also enable read-only sharing, allowing recipients who do not have a Competely account to view the online analyses, with the option to disable access at any time. Competitive Brief is currently delivered mainly via email and cannot be exported in the same format as full analyses.

Team collaboration

The Scale plan includes 3 seats and supports additional seats; members can work together in the same workspace. Members of a shared project can add or remove competitors, run analyses, and adjust monitoring settings, but it is only the team owner who can manage the plan and invoices.

Starter and Pro are single-user solutions; sending read-only links to external parties does not equate to adding additional team members. When working on client projects, it is necessary to distinguish between the permissions of internal members and the public access provided to anyone who receives the link.

What is the difference between analysis and monitoring?

If competitors only announce new products on social media without updating their own websites, monitoring reports will not detect these changes immediately. Users should consider Competely as a tool for monitoring changes on official websites and conducting structured analyses, rather than as a system for tracking public opinion across the entire internet.

Complete workflow

1. Enter your product’s website; if it isn’t yet online, fill in a detailed description of the product in the paid options.
2. Check the competitors suggested by AI, remove incorrect entries, and include the brands that are actually encountered in sales.
3. Ensure that the websites of each competitor are accessible, giving priority to those with more comprehensive public content.
4. Create the project and wait for the first analysis; the product instructions indicate that this process usually takes between 15 and 45 minutes.
5. Read the results horizontally across a single dimension, focusing on positioning, functionality, price, target audience, and SWOT.
6. Identify the basis for key data points and review the facts that could affect product, marketing, or sales decisions.
7. Set the monitoring frequency and the email recipients so that the system can continuously track changes on public pages.
8. Export CSV or PDF as needed, or generate read-only versions for sharing with teams, clients, and management.
9. Re-run the analysis after changes occur in the product or competitive set, and schedule updates within the allotted time frame.

Usage tutorial

Create the first Competely project

1. After logging in, select \"Create new project\" and enter the website of the product that can be accessed normally.
2. If there is no website, use a detailed description to outline the product category, target users, key capabilities, and distinct advantages.
3. Check the competitors recommended by the system; do not keep unrelated brands just to fill up the quota.
4. Include real competitors that frequently appear in sales conversations, search results, or customer comparisons.
5. Submit the project and wait for the analysis to be completed; do not create the same project repeatedly during this time.
6. Start by examining things from the perspective of pricing or positioning, and verify the key facts.
7. Configure the monitoring schedule and the recipients to prevent automatic emails from going unread.

Improve analysis quality

1. It is preferable to enter the actual website address, rather than a very brief description, so that the system can obtain complete information regarding its location, functions, and price.
2. Treat the competitors suggested by AI as drafts, and keep only those companies that are actually competing for the same clients.
3. Check whether the competitor’s pages are public, whether their content is sufficient, and whether automatic reading is blocked.
4. After the analysis is complete, examine the sparse columns and replace those objects that are inaccessible, no longer in use, or lack sufficient data.
5. After modifying the product inputs or the competition set, a manual re-analysis is required; the previous results are not automatically recalculated based on the changes made.
6. For information on prices, compliance, market share, and key strategic decisions, please return to the original page for verification.

Export and share analyses

1. Open the project from the Dashboard and go to the Analysis page.
2. Select Export, and choose CSV or PDF as the delivery format.
3. CSV is used when further calculations are required, while PDF is used for reading and displaying.
4. To enable online collaboration, open Sharing Settings and activate read-only access for Anyone with the link.
5. Before sending, check the report to ensure it does not contain internal product descriptions, unreleased plans, or sensitive information.
6. Once the project is completed or the delivery to the client is finished, the public links are closed and any unnecessary copies are removed.

Which users are it suitable for

• Entrepreneurs and business leaders: Quickly assess the competitive landscape before pursuing financing, holding strategic meetings, or making decisions regarding new products.
• Product Manager: Compares the features, platforms, integrations, and positioning of competing products, and facilitates discussions on the roadmap.
• Marketing team: Monitors changes in competitors’ messaging, activities, and pricing pages.
• Product marketers: Create positioning analysis, sales comparison materials, and information on how to deal with competition.
• Consulting advisors and agencies: Create structured reports on competing products for clients and provide ongoing monitoring.
• Sales Manager: Understand the prices, differences, and market strategies of common competitors.
• Small competitive intelligence teams: Use a fixed framework to replace the repetitive manual process of checking websites.

Typical use cases

• Run the analysis again before the board meeting or investor meeting to update on key competitive changes.
• Before launching a new product, compare the target audience, feature set, pricing, and way of communicating the information.
• Receive weekly competition updates to stay aware of any new packages, landing pages, or product features introduced by competitors.
• Prepare factual materials for the sales team, including competitor comparisons and strategies for addressing objections.
• The agency delivers PDF reports to the clients and continues to provide change monitoring services.
• Over 100 data points are organized into internal research tables or strategy models using CSV.
• Read the public websites of competitors in various countries or language markets and conduct a unified comparison.

Product advantages

• Combine one-time analysis with continuous monitoring within the same project to reduce the issue of research results becoming quickly outdated.
• A unified eight-dimensional framework along with over 100 data points facilitate horizontal comparison among different competitors.
• Each data point provides a basis for verification, making it easier to confirm than lengthy AI summaries that lack such a basis.
• There is no need to create complex prompts; it is suitable for small teams that lack dedicated competitive intelligence staff.
• The monthly fees and storage capacities are made public, and the upgrade paths for Starter, Pro, and Scale are clear.
• All paid plans allow CSV and PDF exports, as well as read-only online sharing.
• Websites in over 50 languages can be read, including Simplified Chinese and Traditional Chinese.
• It is clearly stated that social media and news are not included within the scope of monitoring, which makes it easier for users to understand the boundaries of coverage.

Usage restrictions and precautions

• The official stance is that no free trial is provided; sample analyses can be viewed for free, but this does not equate to a trial of the full paid version.
• AI may recommend incorrect competitors, overlook real rivals, use outdated data, or draw wrong conclusions.
• When competitor websites have little content, restricted access, or automatic reading blocked, the analysis will show empty results or generic content.
• Monitoring primarily involves checking the opponent’s public pages; it does not cover social media, news, reviews, or app stores.
• The analysis text is generated in English, even though the system can read websites in more than 50 languages including Chinese.
• Each project has the number of competitors, the number of analyses over a 30-day period, and a limit on the number of new projects within 12 months.
• Deleting an item frees up slots for active items, but it does not reverse the count of new items that have already been included in the annual total.
• The Competitive Brief is delivered as an email; it cannot be exported as CSV or PDF in the same way as a complete analysis.
• Public read-only links do not require login, and sending them or forwarding them may expand the scope of access to project data.
• The platform does not have SOC 2 or ISO certifications, nor does it offer supplier security questionnaires, custom DPA agreements, or enterprise contract processes.

Prices and packages

As of August 22, 2026, Competely offers three paid plans: Starter, Pro, and Scale. All plans include comprehensive analysis and competitor monitoring; the main differences lie in the number of projects, competitors to be monitored, number of analyses performed, frequency of reports, and the number of user accounts allowed.

The monthly amounts equivalent to an annual subscription are 29 dollars, 44 dollars, and 74 dollars respectively, but the full annual fee is paid in a single installment. According to the official terms, subscriptions and related fees paid upfront are generally non-refundable, unless otherwise specified on the purchase page or as required by law.

How to choose a package

• When only one or two sets of competitors are being tracked and weekly reports are not required, the Starter capacity is usually sufficient.
• When weekly monitoring is required, there are multiple projects to manage, and up to 15 competitors, Pro is suitable for most startups and agencies.
• Choose Scale when multiple people need to share a workspace, there are 10 active projects, or more new projects each year.
• Before evaluating the annual plan, it is necessary to calculate the frequency of project creation, as deleting projects does not restore the number of new projects available for that year.
• Teams that run analyses frequently should pay attention to the number of executions over a 30-day period, rather than just the limit on active projects.
• Organizations that require SOC 2, DPA, security questionnaires, or customized enterprise terms should opt for other enterprise-level solutions.

Supported languages, platforms, and outputs

Privacy and data security

By default, the Competely project is visible only to its owner; Scale members can see only those projects that have been shared with their team. It is possible to create public read-only links at any time, so it is necessary to check whether the internal descriptions and competition strategies are suitable for external access before sharing the project.

The official support documentation states that OpenAI and Anthropic are currently used for generating analyses, and it is said that user data is not used to train or fine-tune AI models. The privacy policy retains a broad wording regarding the use of data for the operation and improvement of the services as well as for the use of AI models; in cases involving sensitive information, it is necessary to consult the service providers to determine the specific boundaries.

• Do not include unpublished roadmaps, customer lists, trade secrets, or regulated personal data in the product description.
• Sharing the link publicly does not require logging in; it should be sent only to those who need it, and the link should be removed once delivery is complete.
• The privacy policy states that data may be transferred and processed in the United States; cross-border projects require an assessment of the applicable requirements.
• The platform may collect account details, input content, usage records, device information, and payment history.
• The retention period is determined based on purpose, legal obligations, and operational requirements; there is no fixed, publicly established deadline.
• Users can request access to or deletion of their data in accordance with the applicable GDPR or CCPA rights.
• The platform does not have SOC 2 or ISO certifications, nor does it handle supplier security questionnaires or custom DPA agreements.
• Organizations with high security requirements should not rely solely on the default private state; they must first conduct a risk assessment.

Content rights and commercial usage notes

Users must have the authority to enter content or obtain the necessary permissions, and must ensure that such content does not violate privacy rights, copyright laws, or contractual obligations. Scraping of public pages does not automatically grant permission to reproduce third-party text, images, trademarks, or database content for further use.

The terms of service designate the platform’s original content as well as any AI-generated content that is not specified otherwise as property of the operator or its licensors. When planning to sell such reports, publish them publicly, or use them on a large scale, it is necessary to obtain specific authorization first; merely having a paid subscription does not imply ownership of all rights to the resulting content.

API, SDK, and open-source status

As of the time of verification, no Competely API documentation available to users, no official SDKs, no Webhooks, and no developer console were found. The general definitions provided in the privacy policy regarding API endpoints and mobile applications do not constitute proof that these functionalities are actually available to the public.

No verifiable official GitHub organization, product source code, or open-source license was found. Competely is a closed-source commercial service; the channel links and CSV exports analyzed do not indicate that the platform’s code or models are available publicly.

Basic information

Recommendation score

Its rating is 4.3 out of 5 points. Competely combines structured snapshots of competing products, detailed reasons for each assessment, regular monitoring of official websites, email summaries, and the ability to export and share information; its pricing is also suitable for small and medium-sized enterprises that do not have a dedicated competitive intelligence team.

The main shortcomings are the lack of a free trial, reports that are generated in English, monitoring that does not cover social media and news, as well as the absence of enterprise security certifications and the ability to draft custom contracts. It is suitable for research based on data from public websites, but not for organizations that require monitoring of public opinion across all channels or strict compliance with supplier standards.

Frequently Asked Questions

Is Competely free?

It is not a free product; the official documentation clearly states that there is no free trial available. Users can first examine the public examples for analysis, and the monthly cost for the Starter version is 39 dollars.

Does entering information in the official website’s input field count as a free analysis?

Some product descriptions refer to the process on the home page as an entry point for free analysis, but the official trial instructions clearly state that no free trial is available. When making a choice, one should not assume that the input fields on the home page indicate a permanent free version; the actual billing and account information shall prevail.

What can Competely analyze?

It generates over 100 data points based on eight dimensions such as marketing, positioning, product, features, price, target audience, and SWOT. The degree of completeness of this information depends on the richness of the competitor’s publicly available websites.

How long will the analysis take?

The typical time indicated in the current product description is around 15 to 45 minutes; some pages in the help center also state that the process is completed within a few minutes. The actual time depends on the number of competitors, the size of the page, and traffic levels.

Do you monitor social media and news?

Regular monitoring does not cover LinkedIn, X, YouTube, news reports, app store reviews, or content accessed after logging in. It mainly focuses on reading the public website pages of competitors themselves.

Is it possible to export reports?

Yes, all paid plans allow for the export of complete analyses in CSV or PDF format. The Competitive Brief is currently in email format and cannot be exported in the same way.

Can it be shared with people who don’t have an account?

Yes, users can create read-only shares; the recipients do not need a Competely account. The link can be forwarded, and when sensitive policies are involved, it is better to use controlled files or disable public access.

Does it support team collaboration?

The Scale plan supports team workspaces, which include 3 seats and the possibility to add more seats. Both Starter and Pro are single-user plans.

Does it support Chinese websites?

It supports reading websites in Simplified Chinese and Traditional Chinese, but the final analysis of the text is generated in English. Some short fields will retain their original language along with an English translation.

How many times can an analysis be run per month?

Within a 30-day rolling period, Starter can run successfully 3 times, Pro 4 times, and Scale 5 times. Failed or stuck analyses are not counted toward these numbers.

Will Competely use project data to train models?

According to the official assistance, user data is not currently used to train or fine-tune AI models; it is stated that analysis is carried out using OpenAI and Anthropic. The privacy policy outlines a broader range of uses, but it is still not recommended to enter sensitive data.

Does it have SOC 2 or ISO certification?

No, the official statement makes it clear that no security questionnaires, custom DPA agreements, corporate contracts, telephone support, or dedicated onboarding services are provided. Organizations with such mandatory requirements are not suitable for making a direct purchase.

Are APIs provided?

No public API documentation, developer console, or Webhook was found. The directory should be marked as not providing a public API, rather than drawing conclusions based on the general wording in the privacy policy.

Is Competely fully open source?

It is not open source; no official source code repository or open-source license has been found. The provision of exported files, examples, and data points does not imply that the platform’s code is available publicly.

Are the analysis results reliable?

The results can serve as a preliminary draft for a well-founded study, but AI may still make mistakes or use outdated information. Elements that affect pricing, product development plans, and legal decisions must be reviewed on the original pages.

Summary

Competely is ideal for turning fragmented research on competing products into a structured process: it allows one to select real competitors, generate unified cross-sectional analyses, verify the key factors involved, and then keep an eye on any changes on their official websites through Competitive Brief. The public availability of prices along with clear information regarding capacity make it easy for small teams to estimate the costs associated with using these products.

Its boundaries are equally clear: it does not provide real-time monitoring of public opinion across the entire internet, its reports are mainly in English, and it lacks the security and contractual capabilities required by large enterprises. When used for competitive intelligence purposes on publicly available websites, with manual review included, it can significantly reduce the need for repetitive research work.